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BROWSE


Lead Image

Suja Cold Pressed Juice Packaging

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Production Method

Flexography

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Design

Bex Brands

Jeremy Dahl, Becky Nelson, Daniela Anderson

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Printing

InkSpot

Bex Brand’s label and box designs for Whole Foods juice brand Suja are so cold(pressed) they’re hot. 

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Client

Suja


Quantity Produced

Suja: 20,000
Suja Tea: 10,000


Production Cost


Production Time

Dimensions (Width × Height × Depth)

Suja Label: 7.35 × 5 in.
Suja Tea Label: 7 × 5 in.


Page Count


Paper Stock


Number of Colors

Suja: 4 spot
Suja Tea: CMYK + 2 Pantone

Varnishes


Binding


Typography

Blanch
Sofia
Sofia Condensed
Ando
Grota

This piece is available for purchase for $4.99 and $8.99


Suja Cold Pressed Juice Packaging
Suja Cold Pressed Juice Packaging
Suja Cold Pressed Juice Packaging
Suja Cold Pressed Juice Packaging
Suja Cold Pressed Juice Packaging ---

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Project Description

Suja has a remarkable product that uses the highest-quality organic ingredients and tastes amazing! When we developed their packaging, we set out to do something very different than it's competitors.

We chose colors that reinforced the vibrant colors of their juices. We wrote copy that helped people get to know Suja, meaning we not only told customers the ingredients and how the juice was processed, but we also gave tidbits that helped customers know Suja as the friend who you could speak with about all things related to healthy living. Suja understands people have busy lives and may not have the time to eat six heads of lettuce, but they can grab a juice and get virtually the same nutrients.

Suja Elements Cold Brew Teas combine the deliciousness of cold brew teas with the Organic, Non-GMO & Cold-Pressured juice that Suja Elements is known for. While Suja Essentials base juice line is very colorful and bold, their Tea line utilized a burlap-type texture and banner-style violator to differentiate. It maintains consistency with the base line with the transparent droplet area, typography and top & bottom bands.

Production Lesson(s)

While it may seem obvious to use black for legibility, putting a transparent liquid in a dark cooler will make black disappear. Remember to place your package design in its shelf environment prior to printing. You'll learn a lot!!

Also, textures can be difficult to print on Flexo. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

November 3, 2014

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Filed Under

Flexography
Packaging

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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