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Lead Image

Minneapolis-born and Chicago-based designer Nancy McCabe pays typographic homage to her homeland, The Heartland, in large format, glossy grandeur.  




Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

25 × 38.5 in.

Page Count

Paper Stock

Neenah / Classic Crest / Patriot Blue / 80 C

Number of Colors






This piece is available for purchase for $100

Typographic Heartland Map
Typographic Heartland Map
Typographic Heartland Map
Typographic Heartland Map ---

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Project Description

After creating a typographic world map, I wanted to narrow in and design a map with a specific location. Growing up in Minneapolis and now living in Chicago, the Midwest seemed like the obvious choice. This is my ode to the region I love the most.

Production Lesson(s)

Gloss varnish will never be as glossy as you think it will.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 1, 2014


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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