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Lead Image

Have you ever read the Apple Terms and Conditions? Me neither. If this digitally-printed booklet doesn’t convince you to read at least part of it, I don’t know what will. 

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Client

Self-Promotion


Quantity Produced

20


Production Cost

$170


Production Time

3 weeks

Dimensions (Width × Height × Depth)

105 × 148 mm (4.13 × 5.83 in)


Page Count

44pp


Paper Stock

170gsm Arcoprint / 90 micron folex digiprint matt


Number of Colors

2

Varnishes


Binding

Saddle stitch


Typography

Univers

 


The man who agreed - Apple Terms and Conditions
The man who agreed - Apple Terms and Conditions
The man who agreed - Apple Terms and Conditions
The man who agreed - Apple Terms and Conditions
The man who agreed - Apple Terms and Conditions
The man who agreed - Apple Terms and Conditions
The man who agreed - Apple Terms and Conditions
The man who agreed - Apple Terms and Conditions
The man who agreed - Apple Terms and Conditions
The man who agreed - Apple Terms and Conditions
The man who agreed - Apple Terms and Conditions
The man who agreed - Apple Terms and Conditions
The man who agreed - Apple Terms and Conditions
The man who agreed - Apple Terms and Conditions ---

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Project Description

Project to re-design and interpret the Apple ICloud EULA (End User License Agreement), perhaps one of the most overlooked and ambiguous agreement we make. By clicking "I Agree", we accept rather odd conditions that we are not aware of because the very design of it is not intended to be read.

The aim was to design a more "user-friendly" document in a print format, that would make the user want to read the text. I decided to influence the user into reading the license. I created a second narration inside the actual EULA text, as an existing made up story about a man who agreed too quickly. The aim is to slightly guilt the user into reading, or simply amuse and therefore interest them.

Production Lesson(s)

Perfect binding would have been a better solution to align the two paper perfectly for the new narration to be read.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

January 15, 2015

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Filed Under

Booklet
Digital

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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