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BROWSE


Lead Image

HAUS Identity Materials

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Production Method

Foil stamp
Laser-Cut

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Design

HAUS

Art directors: Philippe Archontakis, Martin Laliberté

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Printing

Stylex 3D

These elegantly laser-cut and foil-stamped identity materials came at a high time cost; each card was individually taped to keep those whites bright. Worth it! 

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Client

Self-promotion


Quantity Produced


Production Cost


Production Time

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

Mohawk  / black / white / black / Strathmore / 220 DTC


Number of Colors

1 (gold)

Varnishes


Binding


Typography

Akkurat light

 


HAUS identity
HAUS identity
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Project Description

Naturally enough, we elected to develop the identity for our own studio, Haus. Haus aims to be Montreal’s premier identity design firm: the go-to studio for laying the foundations, building the framework and creating the personalities of the brands that surround us. Our belief in the virtue of simple messages and clear ideas is reflected in our clean and pared-down image. Based on primary forms, our logo and all the identity building blocks stemming from it convey the idea of getting as close as possible to the universal by retaining only that which is essential. Less, but greater quality–that’s our leitmotif.

Production Lesson(s)

It was the first time we've done Lasercutting. We realised that the process was leaving some burning edges on the white paper. We had to tape each card one-by-one to protect the whites. Yes, I know...”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

February 6, 2015

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Filed Under

Foil stamp
Identity Materials
Laser-Cut

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End