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BROWSE


Lead Image

Leap For Survival Event Collateral

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Production Method

Offset

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Design

Another Colour

Creative Director: Steve Scott
Graphic Designer: Lauren Finks

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Printing

Burwood Press

Spot clear varnish serves the dual purpose of representing the delicate membrane of an egg while strengthening a potentially fragile paper lattice in Another Colour’s invitation and program for Taronga Foundation’s Corroboree Frog themed charity dinner. 

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Client

Taronga Foundation


Quantity Produced


Production Cost


Production Time

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

352gsm
148gsm


Number of Colors

2 (invitation); 4 (program)

Varnishes

Clear spot varnish


Binding

Glue Strips


Typography

Glue Strips

 


Leap For Survival Event Collateral
Leap For Survival Event Collateral
Leap For Survival Event Collateral
Leap For Survival Event Collateral
Leap For Survival Event Collateral
Leap For Survival Event Collateral ---

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Project Description

With fewer than 120 Corroboree Frogs left in the wild, Taronga Zoo required an inspiring concept for their charity Taronga Dinner. To give invitees a sense of hope of rejuvenating the Frog's population, an invitation was made to visually reference its breeding and lifecycle.

A series of holes were cut in to recycled black card, representing tiny frogs eggs. Each hole had black gloss along the rim to represent the egg's membrane. The invitation worked in a series of layers: upon opening, the eggs appeared to hatch into tadpoles. We used the distinct pattern of the Corroboree Frog as the colour scheme for both invitation and booking form, and the egg cluster motif was also used on the program cover and throughout the event.

The event succeeded in raising over $200,000 on the night which went towards a breeding and conservation program that now includes a permanent station at the zoo where guests can watch eggs hatching.

Production Lesson(s)

There was no room for error with this elaborate print specification. The project required a lot of liaising with the printers. The invitation sleeve had over 60 holes in it, and without budget for laser cutting, we chose to use 5 drills sizes to create the egg cluster, rather than die cutting which could have resulted in excessive tearing and remnants. Adding a layer of spot varnish around each hole in the cluster represented a delicate egg membrane, but also added strength to the delicate paper lattice.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 16, 2015

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Filed Under

Invitations
Offset
Program

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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