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BROWSE


Lead Image

Government Audit Survival Kit

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Production Method

Foil stamp
Letterpress
Silkscreen

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Design

Element Three

Executive Creative Director: Darren Halbig
Creative Director/Copywriter: Sharon Walsh
Art Director: Bob Ewing

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Printing

Mama's Sauce

52 lucky potential clients have a hot date with this luxuriously letterpressed and foil-stamped direct mail piece by Indianapolis-based agency Element Three. 

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Client

Jameson & Co


Quantity Produced

52


Production Cost

$150/piece


Production Time

6 weeks

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

French Paper Co / Construction / Grey Grout / 100 C


Number of Colors

2

Varnishes


Binding


Typography

Brothers
Adobe Caslon Pro

 


Government Audit Survival Kit
Government Audit Survival Kit
Government Audit Survival Kit
Government Audit Survival Kit
Government Audit Survival Kit
Government Audit Survival Kit
Government Audit Survival Kit
Government Audit Survival Kit ---

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Project Description

This is a highly targeted direct mail piece that is built around the stresses that come with winning a government award. We came up with the idea when our client was telling us, if he could just take his potential clients to dinner, he feels he could land them 100% of the time. Although this direct mail has a high per-piece price tag, it conveys his brand and expertise in a less expensive option than flying all over the country to wine and dine potential clients.

Production Lesson(s)

This was a super complex direct mail, with a lot of different parts. We can't overstate the value of working with awesome companies like Mama's Sauce, that bring far more to the table than just printing beautiful things.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

April 9, 2015

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Filed Under

Direct Mail
Foil stamp
Letterpress
Silkscreen

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End