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BROWSE


Lead Image

Nostalgia

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Production Method

Offset

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Design

Eren

Transtalion
Jaume Vidal
Lupi Asensio

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Printing

Agpograf

Produced to represent a broken country, this beautifully torn book by designer Eren Saracevic explores a longing for the past with an eye towards the future. 

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Client

Self-promotion


Quantity Produced

200


Production Cost

$13


Production Time

2014

Dimensions (Width × Height × Depth)


Page Count

90


Paper Stock

Fedrigoni / Offset / White / 100C


Number of Colors

4+1

Varnishes


Binding


Typography

Dala Floda

This piece is available for purchase for 15€ ($15.97) + Shipping


Nostalgia
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Project Description

Since Yugoslavia disintegrated when I was five, I didn't have much time to develop a national identity. That's why this book is a reflection on behalf of a tourist coming back to a disappeared homeland he never lived in, without nation or belief.

I grow up with the idea that Yugoslavia was an ideal of union and brotherhood, a real paradise, as it is a reality that belongs to the past, an idea that lives in the thoughts of people. Their paradise was humble, a national and autonomous economy, access to education and healthcare, open borders, safe jobs, free loans, good pensions and above all, peace. When the idea of socialism got broke in Europe, Yugoslavia broke with it.

That's why I did a broken book about the broken Yugoslavia, the broken relationships, the broken flags, the broken landscapes, the broken ideas, the broken people and the multicultural broken dream, that should remind us, that the irreparable past of some place can become the future of another.

Production Lesson(s)

When you produce your own product it's the perfect experience to be designer and client at the same time. It’s great because it's easier to make concept decisions without asking anyone else other than your own instinct.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

April 14, 2015

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Filed Under

Books
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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