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BROWSE
Robert Bump Construction Identity and Stationery System
Production Method
Emboss
Offset
Design
Hinterland
Creative Director: Scott Buschkuhl
Designer: Joel Stillman
Printing
Precise Continental
One color, a blind emboss, and a spot gloss varnish exude class and craftsmanship in Hinterland’s identity and collateral for high-end residential construction and renovation company Robert Bump Construction.
Client
Robert Bump Construction
Quantity Produced
1,000 each
Production Cost
–
Production Time
3-4 weeks
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
120lb Cover
70lb Text
Number of Colors
1
Varnishes
Gloss Spot Varnish
Binding
–
Typography
Helvetica Neue
Project Description
Identity and stationery system for Robert Bump Construction, an architecturally driven high-end residential construction and renovation company founded in 1985. Their work with leading residential architects includes both classical and contemporary projects throughout the Hudson Valley, Western Connecticut and New York City.The goal was to create an identity that was both contemporary and spoke to craftsmanship. The logotype references construction through strong vertical lines that "bump" into each other building hybrid letterforms and structures that remain perfectly legible. The stationery is blind embossed to create dimensionality from a flat surface, literally being built from the ground up.
Production Lesson(s)
When testing out embossing dies we knew we would only be working with a single level die. We were looking to use a rounded edge die for a softer edge on the emboss but after testing the strong vertical lines in the logo sent us in a different direction.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 22, 2015
Filed Under
Emboss
Identity Materials
Offset
Stationery
Tagged with
blind emboss
construction
Helvetica Neue
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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