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BROWSE


Lead Image

Lotería Deco

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Production Method

Letterpress

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Design

Little Mule Studio

Illustrations and printing: Blair Richardson and Jessica Sandoval
Photographs: PJ Rountree.

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Printing

Blair Richardson and Jessica Sandoval

Hand-printed on a Vandercook Universal I letterpress, this Mexican game similar to Bingo uses Art Deco imagery found in nineteenth and twentieth century Mexico City to push the limits of polymer plate printing on a budget. 

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Client

Self-promotion


Quantity Produced

120


Production Cost


Production Time

6 weeks

Dimensions (Width × Height × Depth)

6 × 8 × 2.25 in.


Page Count

12 boards + 54 cards


Paper Stock

Chipboard / handmade wood box / muslin bag


Number of Colors

1

Varnishes


Binding


Typography

This piece is available for purchase for $50 + Shipping


Lotería Deco
Lotería Deco
Lotería Deco
Lotería Deco
Lotería Deco
Lotería Deco
Lotería Deco
Lotería Deco
Lotería Deco
Lotería Deco
Lotería Deco
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Project Description

In the late 19th and early 20th century, European influences were strong and Art Deco styles flourished in the neighborhoods around central Mexico City. Lotería Deco is a game based on architectural and design details from this time that were recorded through a series of walks. Window grates, tile patterns, architectural embellishments and balcony railings, created by craftsmen and designers during this era of ornamentation, offer a rich catalogue for visual delight throughout the streets of Colonia Roma, Condesa, and the Centro Histórico.

HOW TO PLAY: Lotería is a traditional Mexican game played like Bingo. Each player receives one or more boards. A caller randomly selects a card from the deck and describes it to the players. The players with a matching pictogram mark that space with a bean. The first player to completely fill his board with beans becomes the winner, and shouts: “¡Lotería!” (Lottery!).

Production Lesson(s)

This project really takes advantage of the use of polymer plates in letterpress printing. To order plates of all the designs would've been cost-prohibitive, so one of the biggest challenges during production was cutting / reorganizing the illustrations. We ordered plates of 4 complete boards, so that we had at least one example of each drawing. After printing the first four boards, we had to carefully cut out each drawing from inside the grid without damaging the lines, mix them up, and print again. And again. Then we had to remove the grid and print the cards. It was a lot of work! The other issue was packaging: finding a suitable container to hold the game, as well as a small bag to hold the beans. Luckily, we found a workshop around the corner from our office in Mexico City to make a simple wooden box with a groove that we could slide the chipboard top into. After searching through many markets and shops for the small muslin bags, I found a woman to sew them by hand, and our package was complete.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

May 18, 2015

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Filed Under

Letterpress
Self promotion

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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