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BROWSE


Lead Image

MXR | 40 Poster

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Production Method

Offset

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Design

Dunlop Art Department

President: Jimmy Dunlop
Creative Director: Joey Tosi
Art Director: Graham Shaw
Senior Designer: Justin Butler
Senior Photographer: Mick Waller
Production Artist: Josh Bettenhausen

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Printing

CGA

Forced to use CMYK instead of PMS because of budget constraints, the designers at Dunlop were a bit apprehensive about how the colors would print on this 40th anniversary poster commemorating the MXR brand. With a utilitarian approach inspired by the New York Subway map, art director Graham Shaw and his team were able to achieve vibrance similar to the brightly colored “stompboxes” themselves.
 

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Client

Self-Promotion


Quantity Produced

2,000


Production Cost


Production Time

Dimensions (Width × Height × Depth)

24 × 36 in.


Page Count


Paper Stock

Titan / Silk Cover / 100#


Number of Colors

4/0

Varnishes

Satin Coating


Binding


Typography

Helvetica 75 Bold
Eurostile Extended

 


MXR | 40 Poster
MXR | 40 Poster
MXR | 40 Poster ---

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Project Description

To commemorate the the 40th anniversary of the MXR brand, we launched the MXR | 40 campaign.

Because the essence of the MXR brand is simplicity and utility, we felt the visual vernacular of the piece should embody those same traits. The approach of the Swiss and The International Typographic Style seemed best suited for the piece, but our biggest inspiration came from Massimo Vignellii's famous New York subway guide.

This poster was accompanied by a series of print ads appearing in magazines like Guitar World and Guitar Player, and was also distributed to retailers across the globe.

Production Lesson(s)

Trust in CMYK.

The products featured in this poster all have specific paint codes and PMS values, but due to the budget constraints of the project we were only able to use process conversions. Initially we were worried about what the results would be, but it came out great!”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

July 9, 2015

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Filed Under

Offset
Posters

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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