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BROWSE


Lead Image

Fifty Fifty Cocktail Co. Business Cards

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Production Method

Letterpress
Silkscreen

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Design

VK Design

Designer: James van Kriedt

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Printing

Mama's Sauce

Duplexed, letterpressed and silkscreened, these decadent, 85-cents-a-pop business cards for San Francisco-based bar consultants Fifty Fifty Cocktail Co. reflect the craft and skill of client and printer alike.  

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Client

Fifty Fifty Cocktail Co.


Quantity Produced

2,000


Production Cost

$1,700


Production Time

4 Weeks

Dimensions (Width × Height × Depth)

3.5 × 1.75 × .125 in


Page Count


Paper Stock

Neenah / Classic Crest / Epic Black / 130C
Colorplan / Pale Gray / 130C


Number of Colors

3

Varnishes


Binding


Typography

Eurostile
Custom Lettering
Miller

 


Fifty Fifty Cocktail Co. Business Cards
Fifty Fifty Cocktail Co. Business Cards
Fifty Fifty Cocktail Co. Business Cards ---

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Project Description

Anderson and Anthony were looking for business cards that had that ‘wow’ factor. VK Design determined that the best way to achieve this was to screen white ink on black paper with yellow for an additional pop.

Production Lesson(s)

It's difficult to duplex cards and have the design centered perfectly with a border that is so close to the edge. Mama's Sauce though went the extra mile to ensure that each one was a centered as possible.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

September 3, 2015

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Filed Under

Business Cards
Letterpress
Silkscreen

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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