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BROWSE


Lead Image

Play Book

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Production Method

Digital

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Design

Fable

Designers: Siokkan Chow, Jiahui Tan

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Printing

Allegro Print

This book about recreational spaces in Singapore residential precinct Taman Jurong aims to bridge past and present through photography and paper stock. Attaching nostalgic photos to the pages with stickers and separating each recreational site with a different paper stock, creative consultancy Fable conjures both the memories of ancestors and those yet to come.  

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Client

National Heritage Board


Quantity Produced

15


Production Cost

$2,500


Production Time

1 week

Dimensions (Width × Height × Depth)


Page Count

150


Paper Stock

Suede Luxe Chamois, Cumin Metal


Number of Colors

4C

Varnishes


Binding

Perfect Bind


Typography

Alt Haas Grotesk

 


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Project Description

PLAY @ OMTJ is centered on the concept of interconnectedness across time and space. Despite predominantly being a feature on recreational spaces in Taman Jurong and its heritage, the timeless theme of PLAY and recreation help bridge both the past and present. The cascading alphabets in the PLAY visual are inspired by DNA strands, the fundamental building blocks of life and common threads between each and every individual.

An accompaniment visual concept revolves around a Chinese idiom. The alphabet “Y” is utilized to form a Chinese character meaning “man”, or “people”. It is also used to represent casuarina trees, a natural feature unique to Taman Jurong.

When put together, both form the motif of a man resting under the shade of a tree, an ode to the idiom, which encourages people to appreciate their predecessors–efforts in providing for the comforts they enjoy today.

Production Lesson(s)

The book contains inserts of random yet nostalgic old and archived photographs that were collected from elderly residents. To make it organic, we overlaid them them on important quotes within the book by attaching a simple sticker on the top. This is to increase dimension and allow readers to flip up the photo that in printed in organic photo paper to read the quote by the contributor of the photograph.

Each segment is also separated by a unique paper stock that represented each heritage site by its special texture. The idea was to create browsing book copies for the exhibition that contains textural paper stocks so that visitors can relate the material to the place in a subtle manner.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

November 11, 2015

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Filed Under

Books
Digital

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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