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BROWSE


Lead Image

“I’d Letterpress The Shit Out Of That” Prints

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Production Method

Letterpress

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Design

Saint Gertrude

Luke Lucas, Dave Foster, Carla Hackett, Barry Spencer, Jess Cruickshank Dominique Falla, Jasmine Dowling, Jamie Clarke

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Printing

Saint Gertrude

Conceptualized and curated by letterpress printer Saint Gertrude and letterer Carla Hackett, I’d Letterpress The Shit Out Of That was a one-night, group exhibition in Melbourne featuring Australia’s most prominent type and lettering artists. Each of the 8 limited-edition prints explores the collaborative nature of the two crafts while straddling the “0.25pt line between commercial design and fine art”. 

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Client

Group Exhibition


Quantity Produced

100 of each


Production Cost

$3,000


Production Time

4 weeks

Dimensions (Width × Height × Depth)

Various


Page Count

8


Paper Stock


Number of Colors

Various

Varnishes


Binding


Typography

Theo
Hand-lettered

This piece is available for purchase for Various Prices


I'd Letterpress The Shit Out Of That
I'd Letterpress The Shit Out Of That
I'd Letterpress The Shit Out Of That
I'd Letterpress The Shit Out Of That
I'd Letterpress The Shit Out Of That
I'd Letterpress The Shit Out Of That
I'd Letterpress The Shit Out Of That
I'd Letterpress The Shit Out Of That
I'd Letterpress The Shit Out Of That
I'd Letterpress The Shit Out Of That
I'd Letterpress The Shit Out Of That
I'd Letterpress The Shit Out Of That
I'd Letterpress The Shit Out Of That
I'd Letterpress The Shit Out Of That
I'd Letterpress The Shit Out Of That
I'd Letterpress The Shit Out Of That
I'd Letterpress The Shit Out Of That ---

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Project Description

I'd Letterpress The Shit Ouf Of That is an irreverent and authentic expression of two niche industries that have experienced the highs and lows of popularity, over-saturation, misunderstanding and obsession.

Lettering and letterpress share a lot of common ground. Both straddle a 0.25pt line between commercial design and fine art. We are designers and we are artists and we view the world through the lens of our work. This is an exhibition that celebrates and expresses both the collaborative nature of the two crafts, and the way in which eight letterers and one letterpress printer tackle each day and the fickle and volatile creative market we inhabit.

The exhibition was open for one night in Melbourne with prints available to purchase and take home. To break down common misconceptions surrounding both crafts, opening night also featured live lettering and letterpress demonstrations. The exhibition is currently continuing online until all limited edition pieces are sold out.

Epilogue: We all know that letterpress isn't a verb. It's kinda part of the joke.

Production Lesson(s)

No matter how seemingly simple a design, with my mind programmed for fine art, the perfection sensors were on high alert. I spent almost twice as long on each artwork as I had estimated, simply because I took perfection to the next level when it came to registration, ink coverage and impression. Each of these production elements needed to be reconsidered for their appropriateness to the artist's concept, so I had to turn off my 'printer' brain and turn on my 'artist' brain.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

December 15, 2015

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Filed Under

Fine Art Print
Letterpress

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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