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2017

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BROWSE


Lead Image

Milwaukee Institute of Art & Design 2015-2017 Admissions Catalog

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Production Method

Foil stamp
Offset

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Design

Adrian Gilling
Chelsea Atwell

Dan Atkinson: Brick Etching
Artwork: Steve Hyma, Mary Sievert, Grant Squiers
Photography: Mark Fetherston, Anthony Giacomino, CJ Foeckler, Phillip Paulik, Jaclyn Poeschl
Copywriting: Stacey Steinberg

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Printing

HM Graphics

Focused on the creative process as an important aspect of learning, MIAD’s 2015-2017 admissions catalog faced some process challenges of its own when the foil stamp on the cover would not adhere to the soft-touch flooded cover.
 

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Client

Milwaukee Institute of Art & Design


Quantity Produced

12,000


Production Cost


Production Time

Dimensions (Width × Height × Depth)

10 × 10 × .5 in.


Page Count

144


Paper Stock


Number of Colors

Varnishes

SGUV (Cyrel)
Soft Touch


Binding

Perfect


Typography

DIN
Sabon

 


Milwaukee Institute of Art & Design (MIAD): 2015-2017 Admissions Catalog
Milwaukee Institute of Art & Design (MIAD): 2015-2017 Admissions Catalog
Milwaukee Institute of Art & Design (MIAD): 2015-2017 Admissions Catalog
Milwaukee Institute of Art & Design (MIAD): 2015-2017 Admissions Catalog
Milwaukee Institute of Art & Design (MIAD): 2015-2017 Admissions Catalog
Milwaukee Institute of Art & Design (MIAD): 2015-2017 Admissions Catalog
Milwaukee Institute of Art & Design (MIAD): 2015-2017 Admissions Catalog
Milwaukee Institute of Art & Design (MIAD): 2015-2017 Admissions Catalog
Milwaukee Institute of Art & Design (MIAD): 2015-2017 Admissions Catalog
Milwaukee Institute of Art & Design (MIAD): 2015-2017 Admissions Catalog
Milwaukee Institute of Art & Design (MIAD): 2015-2017 Admissions Catalog
Milwaukee Institute of Art & Design (MIAD): 2015-2017 Admissions Catalog
Milwaukee Institute of Art & Design (MIAD): 2015-2017 Admissions Catalog ---

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Project Description

The Milwaukee Institute of Art & Design's (MIAD) 2015-2017 Admissions Catalog aims to communicate the process of learning and developing artistic and professional skills. Throughout their education at MIAD, students watch their ideas transform from sketches to rich, inventive reality, reinforcing the notion that the process of creation is crucial to the impact of the final product.

Production Lesson(s)

One issue we encountered when printing the cover of this piece was the foil-stamped type not adhering to the soft-touch flooded cover. Eventually our expert printer was able to remedy this, but the knowledge of how these different printing techniques affect each other is something we gained during this process. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

December 2, 2015

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Filed Under

Books
Foil stamp
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End