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Lead Image

The packaging for Parse & Parcel is a great example of how using limited colors, standard brown boxes, and a clear design direction you can end up with a budget-conscious solution that looks anything but “budget”. 



Parse & Parcel

Quantity Produced


Production Cost

Production Time

4 weeks

Dimensions (Width × Height × Depth)

12.5 × 10.375 × 3 in.

Page Count

Paper Stock

Neenah / Moondream / White / 89C
Neenah / Classic Crest / Solar White / 100C

Number of Colors





Custom Script

This piece is available for purchase for $29

Parse & Parcel Packaging
Parse & Parcel Packaging
Parse & Parcel Packaging
Parse & Parcel Packaging
Parse & Parcel Packaging ---

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Project Description

Package design for Parse & Parcel, €”a subscription-based service that delivers curated collections of luxe paper, print, and design samples. The objective was to create a package that would appeal to its design professional audience—something that was both functional and beautiful. We utilized a standard kraft shipping box and wrapped it with a luxe paper sleeve. The sleeve is embossed with Parse & Parcel’€™s custom script logotype and tipped-on logo card. The assembled parcel is then wrapped in kraft and sealed custom printed shipping tape.

Production Lesson(s)

With the audience in mind, we knew we wanted to feature specialty finishing on the package sleeve. We opted for a blind emboss. Once the die was made, we tested several stocks to find the perfect match for the sculptural embossed script logotype. Allocating time for testing in our production schedule allowed us the flexibility to achieve a high quality solution.

Since we were wrapping pre-fabricated kraft shipper boxes with the finished embossed sleeves, we knew that each box would be slightly different in shape and size. To avoid complications in fit during the client's hand assembly process, we had the printer pre-score and fold sleeves. They also applied a "peel & stick" adhesive strip that lets the client custom wrap each box with sleeve.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 7, 2016


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End