ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Phoenix Design Week Event Program


Production Method




Strong Design Studios

Brand design, Robert Renteria
Program photography, Danny Upshaw
Copywriting and editing, Kathy Morgan
Product photography, Amy Lamp



O'Neil Printing

I think it is fantastic when a designer uses what he has to his/her advantage. Like in this program which could expectedly made the rounds with black thread over the black paper for the binding. But no, they are flirting with you — via the green thread and the embossed cover — to touch and play with the spine and the program in general. 



Phoenix Design Week

Quantity Produced


Production Cost

Production Time

10 days

Dimensions (Width × Height × Depth)

Page Count

32 pages, plus cover

Paper Stock

Number of Colors




Contrast saddle-stitching


Brandon Text


Phoenix Design Week Event program
Phoenix Design Week Event program
Phoenix Design Week Event program
Phoenix Design Week Event program
Phoenix Design Week Event program

Recent Posts



Project Description

The Method + Madness Conference is a 2-day design conference which features internationally recognized keynote speakers alongside local design authorities. The conference is the cornerstone event that kicks off Phoenix's Design Week, which is in its seventh year. Phoenix Design Week is a week-long celebration of the Arizona design community, and includes a variety of exhibitions, open houses, workshops, presentations, activities, and other community growth-oriented events. Phoenix Design Week was founded by Lost Creature and is organized by AIGA Arizona. The creative theme this year's Method + Madness event sought to pay homage to the Native American symbolism of Arizona's heritage and honor the fundamental principles of design. These themes led us to design a program booklet that leveraged simple layout and typography, and showcased the craftsmanship of the printing and bindery.

Production Lesson(s)

Due to some last-minute changes with our speakers and sessions, we weren't able to give O'Neil and Roswell as much time as we would have liked to produce this program, but they pulled off nothing short of a miracle with this piece! We were incredibly happy with the program, and our conference attendees were pretty excited by it too!”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 1, 2016


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This

Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End