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Lead Image

The Substation Love Letters Project—Final Edition


Production Method





Yaoyu - Typesetting SG
Chris Ong - The Substation



Typesetting SG

I am fascinated by the different responses I get upon seeing the different iterations of this letter. It is amazing how imagery can influence our first response to something, before we give ourselves a chance to read the words and realize they are the same across the many backgrounds. 



The Substation

Quantity Produced


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock


Number of Colors





Bernhard Gothic
Garamond Italics
Franklin Gothic
Webbs Condensed Inline


The Substation Love Letters Project
The Substation Love Letters Project
The Substation Love Letters Project
The Substation Love Letters Project
The Substation Love Letters Project
The Substation Love Letters Project
The Substation Love Letters Project
The Substation Love Letters Project
The Substation Love Letters Project
The Substation Love Letters Project
The Substation Love Letters Project
The Substation Love Letters Project
The Substation Love Letters Project

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Project Description

The technique of letterpress is an antiquarian form of printing, once dominant for over 500 years, but is now, an artisanal method of putting word to paper. For the final edition of The Substation Love Letters Project, it is apt that this technique is married with the finery of poetry and the romanticised form of the postcard, the love letter.

The final poem of a five year series—the final resolution to the many works that came before—is overprinted on cards from the past series of love letters. Each postcard is handprinted; as imperfect as it is unique, as timeworn as it is of the present times.

A collage of all the past love letters, as well as the final poem is installed on the facade of The Substation gallery. This installation credits all the past participants of this project. The last postcard can be picked up from a mailbox in this installation.

Production Lesson(s)

The idea was to re-use the old cards produced for the previous editions of this project in a new manner. We explored different processes (stamping, embossing, silkscreen printing, off-set and risograph). Through this exploration, we learnt about the limitations of the different types of printing techniques in the process of re-purposing printed materials.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 13, 2016


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Identity Materials


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End