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The latest installment of The Beauty of Letterpress takes me to a small restaurant in New York many years ago to a lovely lunch with Elaine Lustig Cohen that revolved around design—we were working on Graphic Design Referenced and she was a great source of information, passion for design, and the work of her late husband Alvin Lustig. Recently she has been working on a font based on his work, using just four simple shapes. Under her guidance, Craig Welsh developed two designs that have been printed using two different color combinations and letterpressed to perfection. That is reason alone to get one (or more), but your purchase also helps support the Hamilton Wood Type and Printing Museum

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Client

The Beauty of Letterpress by Neenah


Quantity Produced

400


Production Cost


Production Time

Dimensions (Width × Height × Depth)

11 × 14 ×  in.


Page Count


Paper Stock

Crane's Lettra / Fluorescent White / 110 C


Number of Colors

5

Varnishes


Binding


Typography

Lustig Elements

This piece is available for purchase for $40 each


Lustig Elements Collection, The Beauty of Letterpress
Lustig Elements Collection, The Beauty of Letterpress
Lustig Elements Collection, The Beauty of Letterpress
Lustig Elements Collection, The Beauty of Letterpress
Lustig Elements Collection, The Beauty of Letterpress
Lustig Elements Collection, The Beauty of Letterpress
Lustig Elements Collection, The Beauty of Letterpress
Lustig Elements Collection, The Beauty of Letterpress
Lustig Elements Collection, The Beauty of Letterpress
Lustig Elements Collection, The Beauty of Letterpress
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Project Description

This collection of four letterpress prints was created for The Beauty of Letterpress by Neenah, to help support the Hamilton Wood Type & Printing Museum. The inspiration for the collection is the Lustig Elements font.

The Lustig Elements font is a revived font that modernist designer Alvin Lustig began working on in the 1930's, but never finished. I worked to complete this font, with the help of award-winning designer Elaine Lustig Cohen. Upon completion of the font, we launched a Kickstarter to help produce the font as wood type with the Hamilton Wood Type & Printing Museum, as well as a digital font with P22 Type Foundry.

The Lustig Elements Collection of prints are designed to pay homage to Lustig's modernist work. I used the four shapes —€” elements —€” that are used to create every letter of the Lustig Elements font, and transformed them into patterns. The completed collection includes four prints, two different patterns in two different colorways.

The prints are letterpressed in five colors, on Crane's Lettra Cover Fluorescent White 110C and printed on a vintage Vandercook Press. Letterpress guru George Graves, Fabrik, hand cranked 100 of each of the four editions -- with precise registration. (Seriously, look at that registration.)

The prints are on sale at beautyofletterpress.com, with 100% of the proceeds going to help support the efforts of the Hamilton Wood Type & Printing Museum in restoring and preserving historic wood type and the art of letterpress.

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

May 3, 2016

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Filed Under

Letterpress
Product

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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