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BROWSE


Lead Image

Citywide Electric Visual Identity Materials

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Production Method

Offset

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Design

The Birthdays Design

Creative Direction & Design: Konstantina Yiannakopoulou
Creative Direction & Design: George Strouzas

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Printing

Printing house

A great combination of white and sand-colored paper stocks accentuate the simplicity and starkness of this monospaced identity printed in a red and blue color palette consistent across materials. 

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Client

Citywide Electric


Quantity Produced


Production Cost


Production Time

Dimensions (Width × Height × Depth)

3.34646 × 2.16535 ×  in.
Carte Postalles: 5.90551 × 4.33071 ×  in.
Envelopes: 4.33071 × 8.66142 ×  in.
Poster: 11.69291 × 16.5354 ×  in.


Page Count


Paper Stock

Subtil Colors / Stone / 300gr /
Subtil Colors / Stone / 100gr /
Papago / Sand / 240gr /
Papago / Sand / 120gr /


Number of Colors

2

Varnishes


Binding


Typography

Simple pro

 


Citywide Electric Visual Identity
Citywide Electric Visual Identity
Citywide Electric Visual Identity
Citywide Electric Visual Identity
Citywide Electric Visual Identity
Citywide Electric Visual Identity
Citywide Electric Visual Identity
Citywide Electric Visual Identity
Citywide Electric Visual Identity
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Project Description

Citywide electric is a company with activity in New Zealand. The group is specialized in standard electrical services, Data Installations and Servicing, Television and Home Automation Installations, and a Switchboards and Controls Design & Build service. The visual identity is a redesign of the existing one and came out as need to the change of the company’€™s name. The identity features a clean and contemporary approach, that referenced and united the elements of the company. The exclusive use of typography adds value to that specific key elements of the company, which are trust and evolution, while the vivid form and different textures add diversity reflecting the multiple offered services of the company.

Production Lesson(s)

The most challenging thing we faced in the production of this visual identity was that the two colors we used had to imprint exactly the same in two different surfaces (kinds of paper), but with the help of the paper-maker and the printer's collaboration everything went great. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

June 27, 2016

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Filed Under

Offset
Stationery

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End