ABOUT      CONTACT      RSS

2009

2017

ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


Lead Image

KieferNümann Mailing

---

Production Method

Offset

---

Design

KittoKatsu

---

Printing

Druckerei Vogl

An interactive piece to announce a name change, thus creating a personalized experience to ease with the transition. 

---

Client

KieferNümann


Quantity Produced


Production Cost


Production Time

1 week

Dimensions (Width × Height × Depth)


Page Count


Paper Stock


Number of Colors

2

Varnishes


Binding


Typography

Circular
Akzidenz Grotesk

 


KieferNümann Mailing
KieferNümann Mailing
KieferNümann Mailing
---

Recent Posts


Previous


Next

Project Description

KieferNümann is one of Germany’s leading agencies for film and content, producing high quality image films, TV-commercials, event films, virals, etc. for a variety of big to small clients.

KittoKatsu was asked to redesign their identity after having undergone a re-naming and brand re-positioning process at the beginning of this year. The identity we have developed expresses the continuously high quality KieferNümann delivers to their clients as well as their creativity and flexibility. This is achieved by giving the logo a solid chore, the KN initials, paired with a range of flexible pattern elements that can be used in conjunction with the logo or as playful elements throughout the identity.

The Mailing
The direct mailing was sent out by KieferNümann to inform their clients about their change in name and identity. Our goal for the mailing was to not only create something that’s visually appealing, but to have people experience the flexible nature of the new identity and get them excited about this new chapter in the company’s history. In order to achieve that, we developed a custom die-cut envelope that simulates the pattern change when pulling out the card inside. Once outside the backside of the card shows illustrations of all the team members.

Production Lesson(s)

We tried combining different printing methods and papers to create something that people feel excited about and will want to interact with, while not going overboard with the budget. By using a simple children's book like pull-out effect, we tried to have a maximum effect with minimal construction time and complications. A change in name is not always easily taken in by existing clients and this nicely crafted and interactive printed piece really helped to get them to feel excited and positive about it.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

July 15, 2016

---

Filed Under

Offset
Press Kit

---

Tagged with









---

Share to Facebook Share to Twitter Share to Google+ Add This


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


---
The End