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Lead Image

Any identity that incorporates an elegant mongoose is going to catch my attention. Add gold foil and carefully crafted materials too, and you turn me into a fan. 



Little Brave Shop
Little Brave Shop
Little Brave Shop
Little Brave Shop
Little Brave Shop
Little Brave Shop
Little Brave Shop
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Project Description

Opening a clothing shop in Moscow takes courage. The competion is tough, laws are ridiculous and the customer has seen it all. So when tasked with naming and creating an identity for a brand new tiny boutique we decided to reflect on the situation. We called the place "Little Brave Shop" and chose a mangoose as a symbol.

We drew the mascot as a preppy gentleman with a cane made out of a cobra. We decided to dress it differently every season to represent the selection of garments currently on sale. As part of the job we also art-directed photoshoots for a lookbook and online shop. The idea was not to use professional models, but friends and people not afraid to try something new.

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

August 12, 2016

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Filed Under

Foil stamp
Identity Materials
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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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