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BROWSE


Lead Image

427 Press Booklet

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Production Method

Letterpress
Offset

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Design

immaginato - Vladimir Soto

Creative direction and design: Vladimir Soto - immaginato
Printing: Messaggerie Subalpine_Tipografia
Advertising Agency: Light
Client: Puritalia

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Printing

Messaggerie Subalpine_Tipografia

Black ink on white paper, and blind debossed textures accentuate the materials used and the content presented in this press kit. 

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Client

Light // Puritalia


Quantity Produced

500


Production Cost

2,000


Production Time

8 working days

Dimensions (Width × Height × Depth)


Page Count

28


Paper Stock


Number of Colors

Cover 3
Interior 1

Varnishes


Binding

Stitched


Typography

 


427 Press Booklet
427 Press Booklet
427 Press Booklet
427 Press Booklet
427 Press Booklet
427 Press Booklet
427 Press Booklet
427 Press Booklet
427 Press Booklet
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Project Description

Press booklet for the launch of the 427 an independent production sports car by Puritalia. The muscle car myth, the Shelby Cobra, reinterpreted by Italian designer Fabio Ferrante.

Production Lesson(s)

Light, the agency that asked us to design the press kit brochure, as well as the client Puritalia, wanted to create something that would stand out from the usual stapled, laser printed press kit texts. We jumped at the opportunity to create something that would be reminiscent of the quality and hand-made details of the 427 sports car. Of course, such a nice project also came with a catch. The timeline was incredibly tight. We would have loved to be even more meticulous regarding the way the ink might absorb on the paper used but alas the printer, Messaggerie Subalpine did a very good job. Working with a printer you trust and understands what you'd like the finished product to look and feel like is priceless. Also the binder did a great job delivering the project with such tight deadline without sacrificing attention to detail. Having partners that one can count on at critical times always makes a difference. Finding and testing out these partners is a never ending part of our job.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

September 29, 2016

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Filed Under

Booklet
Letterpress
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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