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BROWSE
427 Press Booklet
Production Method
Letterpress
Offset
Design
immaginato - Vladimir Soto
Creative direction and design: Vladimir Soto - immaginato
Printing: Messaggerie Subalpine_Tipografia
Advertising Agency: Light
Client: Puritalia
Printing
Messaggerie Subalpine_Tipografia
Black ink on white paper, and blind debossed textures accentuate the materials used and the content presented in this press kit.
Client
Light // Puritalia
Quantity Produced
500
Production Cost
2,000
Production Time
8 working days
Dimensions (Width × Height × Depth)
–
Page Count
28
Paper Stock
–
Number of Colors
Cover 3
Interior 1
Varnishes
–
Binding
Stitched
Typography
–
Project Description
Press booklet for the launch of the 427 an independent production sports car by Puritalia. The muscle car myth, the Shelby Cobra, reinterpreted by Italian designer Fabio Ferrante.Production Lesson(s)
Light, the agency that asked us to design the press kit brochure, as well as the client Puritalia, wanted to create something that would stand out from the usual stapled, laser printed press kit texts. We jumped at the opportunity to create something that would be reminiscent of the quality and hand-made details of the 427 sports car. Of course, such a nice project also came with a catch. The timeline was incredibly tight. We would have loved to be even more meticulous regarding the way the ink might absorb on the paper used but alas the printer, Messaggerie Subalpine did a very good job. Working with a printer you trust and understands what you'd like the finished product to look and feel like is priceless. Also the binder did a great job delivering the project with such tight deadline without sacrificing attention to detail. Having partners that one can count on at critical times always makes a difference. Finding and testing out these partners is a never ending part of our job.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
September 29, 2016
Filed Under
Booklet
Letterpress
Offset
Tagged with
letterpress
offset
Stitched
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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