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BROWSE


Lead Image

Make Your Mark on Cougar® Promotional Brochure

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Production Method

Digital
Letterpress
Offset

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Design

Squires & Company

Creative Director - Geoff German
Senior Art Director - Michael Beukema
Designers - Michael Beukema, Geoff German and Liz Heath

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Printing

Blue Ridge Printing

This paper promotion is full of great examples that are easily translated to the day-to-day projects most of us face. Showcasing possible techniques, details, and quality of production that can help elevate projects with bits of inspiration. 

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Client

Domtar Paper


Quantity Produced

10,000


Production Cost


Production Time

6 weeks

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

Cougar Natural 80# Text, Super Smooth
Cougar 100# Cover, Smooth


Number of Colors

CMYK + PMS

Varnishes

Dot For Dot Varnish Throughout


Binding

Carrier is Coil Bound with Folder Pockets for Inserts Throughout


Typography

This piece is available for purchase for Free


Make Your Mark on Cougar® Promotional Brochure
Make Your Mark on Cougar® Promotional Brochure
Make Your Mark on Cougar® Promotional Brochure
Make Your Mark on Cougar® Promotional Brochure
Make Your Mark on Cougar® Promotional Brochure
Make Your Mark on Cougar® Promotional Brochure
Make Your Mark on Cougar® Promotional Brochure
Make Your Mark on Cougar® Promotional Brochure
Make Your Mark on Cougar® Promotional Brochure
Make Your Mark on Cougar® Promotional Brochure
Make Your Mark on Cougar® Promotional Brochure
Make Your Mark on Cougar® Promotional Brochure
Make Your Mark on Cougar® Promotional Brochure
Make Your Mark on Cougar® Promotional Brochure
Make Your Mark on Cougar® Promotional Brochure
Make Your Mark on Cougar® Promotional Brochure
Make Your Mark on Cougar® Promotional Brochure
Make Your Mark on Cougar® Promotional Brochure
Make Your Mark on Cougar® Promotional Brochure
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Project Description

Make Your Mark on Cougar® is a promotional brochure that explores the idea that businesses are all different and thus have different needs. Cougar, with its lineup of offset and digital papers in a variety of weights, is a perfect solution for any business looking to create a cohesive and integrated system of materials. The promotion features four distinct business personas, The Artisan, The Restaurateur, The Humanitarian and The Legacy. Squires & Company crafted unique identities for each of the four personas and a system of materials appropriate to their needs. Each company was given a backstory, and treated just like we were designing a system of corporate identity materials for an actual client. The promotional piece walks the audience through the various personas providing context about the company, design tips and advice on how to use Cougar most effectively, and a suite of materials that the user could interact with and see the final printed results.

Production Lesson(s)

Since this is a multi-component piece, we wanted to showcase how well Cougar® prints in a variety of printing processes–print, digital and letterpress. To do so meant trying to find smart ways of ganging up the various insert components to gain the maximum effect. Since the identities featured throughout the promotion were made up, we even tried to be practical about how a business owner might approach their collateral to gain the best economy. For example, the Restauranteur would likely need to approach the menu from a short-run capacity since the menu items were subject to change, so we decided to run the collateral on an I-Gen digital press and featured a digitally printed metallic ink. For the coaster on the same piece, the letterpress seemed to be the best appropriate, so we had the luxury to really embrace the best type of printing for each piece of collateral featured. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

September 28, 2016

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Filed Under

Booklet
Digital
Letterpress
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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