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BROWSE


Lead Image

Via Padova Stationery

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Production Method

Digital
Offset

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Design

Studio Nugno

Luca Amoriello and Eleonora Bigi

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Printing

flyeralarm

A simple icon full of meaning stands proudly on each of the stationery items developed for Via Padova, an area in Milan that needed to come together under a unifying message. 



Via Padova Stationery
Via Padova Stationery
Via Padova Stationery
Via Padova Stationery
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Project Description

Once upon a time, the area known as Via Padova in Milan, Italy, had a less than salubrious reputation. Our project was to help change that image by creating a new identity for the area that would bring the various groups of people —€“ or local tribes as we called them — together. We needed to represent Via Padova as a space that welcomed every one of its citizens —€“ a challenging proposition. The city needed a visual system, a graphic identity that could organize and simplify communication with the people.

We used the letter V to symbolize a handshake —€“ and hence the union and coming together —€“ of two people, symbolizing a community coming together.

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

September 7, 2016

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Filed Under

Digital
No Data
Offset
Stationery

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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