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BROWSE


Lead Image

“Unfolding the Saree” Zine

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Production Method

Silkscreen

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Design

Mira Malhotra of Studio Kohl India

A zine conceptualised, written and designed by Mira Malhotra.
Inputs & Edits: Aarthi Parthasarathy.
Additional Credits: Pearl D’Souza, Vrushali Somavanshi
Produced by Studio Kohl

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Printing

William Arts, Mumbai, India

A small-in-size strong first impression reveals a much larger piece that explores social issues in India by incorporating the traditional Saree with research and commentary.  

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Client

Self-promotion


Quantity Produced

300


Production Cost

1,195


Production Time

3 weeks

Dimensions (Width × Height × Depth)

3 × 4 × 0.5 in.


Page Count

24 frames on one page


Paper Stock

Locally produced paper: Belapur Colour paper


Number of Colors

1

Varnishes


Binding


Typography

This piece is available for purchase for 7.79


Mira Malhotra Self-promotion Zine
Mira Malhotra Self-promotion Zine
Mira Malhotra Self-promotion Zine
Mira Malhotra Self-promotion Zine
Mira Malhotra Self-promotion Zine
Mira Malhotra Self-promotion Zine
Mira Malhotra Self-promotion Zine
Mira Malhotra Self-promotion Zine
Mira Malhotra Self-promotion Zine
Mira Malhotra Self-promotion Zine
Mira Malhotra Self-promotion Zine


All images are sourced and property of their respective owners. Made in India. ---

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Project Description

"Unfolding the Saree" is a self-published zine that explores the Madonna/Whore phenomenon that is unique to the saree-wearing women of India.

Through the folds, we question the notion that the saree is attire for the 'modest' woman, track its appearances in pop culture as a 'sexy' garment, and its various other implications in cultural traditions.

The outside of the zine is a proportionately miniature saree, replete with 'pallu' pattern. The zine is hung on a replica wire hanger, and the inside of the zine describes what is found on the inside of the saree-it's wearer.

The material on which it is printed and its printing technique, a one colour serigraph technique, mimics that of the commonly seen Indian flyers used for promotional activities in bazaars.

Production Lesson(s)

The paper had to fold 24 times down to it's closed size, so it is rather large on opening, and a lot to fold. In the prototype, on the hanger, the zine would fan out, open up and drop off. So we used a 90gsm local coloured newsprint-like paper, to lessen this effect. We also devised a sleeve which helps a lot to keep it in check, because everytime it is opened up fully it tends to fan out. The large size coupled with the flimsiness, contributed to a lot of slip-ups, sticking to the frame, flapping around, so we had to go very slowly.  The hanger was actually the hardest thing to produce though.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

October 7, 2016

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Filed Under

Self promotion
Silkscreen

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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