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Lead Image

If you like your paper promos with small and big pieces that pull in and out or assemble and disassemble then this latest effort by Neenah will satisfy that craving six times over. To add the opposite of insult to the opposite of injury, the promo focuses on typography and six typefaces are highlighted and used to showcase the different papers with various cutouts and fancy printing techniques. The tactile and visual overload is a treat and, as any good paper promo, the printing processes and papers used are dutifully credited so that you can take these bits of inspiration and make them your own.
 

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Client

Neenah Paper


Quantity Produced


Production Cost


Production Time

Dimensions (Width × Height × Depth)

9.5 in × 12 in


Page Count

16 + Cover


Paper Stock

Various colors and weights from CLASSIC CREST®, CLASSIC® Linen, CLASSIC® Laid, and CLASSIC COLUMNS®


Number of Colors

Tons

Varnishes


Binding

Wire-bound


Typography

Buttermilk + Brioche by Jessica Hische
Homestead by Luke Lisi
HWT Artz by Erik Spiekermann
Big Caslon FB by Mathew Carter
Roto One + Two by Nicole and Petra Katpitza

 



Neenah Fresh Takes on Classic Type
Neenah Fresh Takes on Classic Type
Neenah Fresh Takes on Classic Type
Neenah Fresh Takes on Classic Type
Neenah Fresh Takes on Classic Type
Neenah Fresh Takes on Classic Type
Neenah Fresh Takes on Classic Type
Neenah Fresh Takes on Classic Type
Neenah Fresh Takes on Classic Type
Neenah Fresh Takes on Classic Type
Neenah Fresh Takes on Classic Type
Neenah Fresh Takes on Classic Type
Neenah Fresh Takes on Classic Type
Neenah Fresh Takes on Classic Type
Neenah Fresh Takes on Classic Type
Neenah Fresh Takes on Classic Type
Neenah Fresh Takes on Classic Type
Neenah Fresh Takes on Classic Type
Neenah Fresh Takes on Classic Type ---

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Project Description

Fresh Takes on Classic Type on CLASSIC® Papers by Neenah [#typelove] is a bold, interactive new promotion designed by Kansas City-based Willoughby Design. The book merges contemporary typefaces and design with the textures of legendary CLASSIC Papers.

The 9.5" x 12" book features six French-fold spreads featuring an interactive story crafted specifically for each typeface. The visuals in each story are complemented with an added dimension of textural appeal with all four of the signature Neenah CLASSIC brands: CLASSIC CREST®, CLASSIC® Linen, CLASSIC® Laid, and CLASSIC COLUMNS® Papers.

Each spread contains a pull out, pop up, or put-it-together piece to help tell the story, and a quote from each typeface creator.

Production Lesson(s)

The project was a true collaboration between the Willoughby team, writer Alyson Kuhn, Neenah, the featured type designers and Independent Printing Co. Inc. In less than 20 years digital technology has transformed the way designers, typesetters and printers work, blurring the lines between digital and analog. This book celebrates the expanded possibilities for merging print and pixels. ”

Post Author

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

October 26, 2016

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Filed Under

Brochures
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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