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Lead Image

UTOKA Holiday Promotion


Production Method





Creative Direction: Jack Bloom
Packaging Art Direction: Nandhini Mehra
Silk-screening: Megan Dombeck




By customizing generic items the team at UTOKA was able to create a unique gift this holiday season. 




Quantity Produced


Production Cost

$100/box set

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors







UTOKA Holiday Promotion
UTOKA Holiday Promotion
UTOKA Holiday Promotion
UTOKA Holiday Promotion
UTOKA Holiday Promotion
UTOKA Holiday Promotion

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Project Description

For this past holiday season we wanted to give our clients something that reminded them summer was just around the corner. We developed a packaging that harkened back to army supply labels and crafted verbiage around that theme. For the box we used a simple product from U-line and screen-printed the top one-color. We added our brand with a stamp, and numbered the edition by hand with sharpie.

Production Lesson(s)

Silkscreening is a process that takes trial and error. Combining silkscreening with other methods of printing like stamp and a hand-written numbering system results in a nice, crafted feeling. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 2, 2017


Filed Under

Holiday Card


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End