ABOUT      CONTACT      RSS

2009

2017

ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


Lead Image

Legion Paper Artist Pads

---

Production Method

Offset

---

Design

Kitchen NY

---

Printing

Hadley Press (for all color on cover)

Highlighting the range of paper options at paper distributor, Legion Paper, these pads share a consistent design and a perfect dollop of spot gloss varnish that allows the paper to seep through. 

---

Client

Legion Paper


Quantity Produced

40,000 to start. On-going production.


Production Cost


Production Time

3-4 weeks

Dimensions (Width × Height × Depth)


Page Count

12-30 depending on the pad


Paper Stock

140lb
250gsm
74lb/144lb (white) 104lb (translucent)


Number of Colors

11 (across all booklets)

Varnishes

Soft Touch


Binding

Internal Tape Binding


Typography

Gotham

 


Kitchen NY Artist Pads
Kitchen NY Artist Pads
Kitchen NY Artist Pads
Kitchen NY Artist Pads
Kitchen NY Artist Pads
Kitchen NY Artist Pads
Kitchen NY Artist Pads
Kitchen NY Artist Pads
Kitchen NY Artist Pads
Kitchen NY Artist Pads
Kitchen NY Artist Pads
Kitchen NY Artist Pads
Kitchen NY Artist Pads
---

Recent Posts


Previous


Next

Project Description

Art is about connections. Between structure and the whole, ideas and the viewer, the medium and the maker. No matter what the piece of art, all of its elements must work together. Everything must be connected.

At Legion, our art is paper. And now we are proud to announce our new redesign, a bold disruptive look that takes three of our papers, new and old, and connects them so you know that you are getting the quality, consistency and substance you demand for your art.

It was time to break tradition. To create something the market had never touched upon. The design-savvy covers strip away the clutter of conventional pad covers, using a varnish text against a solid background color to capture the attention of the artist without being intrusive. Designed for the artist’s eye, the clean, bold type tells you the paper, a beautiful gloss overlay paints an ephemeral verbal picture of exactly what that paper can do.
Orange on purple? That’€™s Stonehenge Light. Red on orange? That’s Yupo Medium. And so on and so forth. The papers haven’t changed, we’€™ve just made it easier for you to find them on the shelf and given them a look you'd be proud to leave out in your studio or on your coffee table.
Together, all these covers will connect all of our brands under an umbrella that any novice can recognize and any artist can appreciate. And connections are what it’s all about.

Production Lesson(s)

We learned a lot from design to production of our blocks and pads. Our first challenge in designing the pads was finding a way to stand out on a store shelf, create something new in the market. Once the design was in place, the details on each pad became our main focus. What needs to be included? Languages? Applications? Sizes? How do you include all of the information without making a mess of the pad cover? After numerous design layouts and drafts from the copywriter, it was time for the printing and production.

As this was the first batch of many, it was very important to make sure all colors were accurate. After making sure each color was on point, we needed to make sure the spot UV was perfect, visible-but also could become invisible. Again, numerous tests were sent back and forth.  

Each step was a learning process. We learned what worked well, what we could do next time. From start to finish, the process was a roller coaster from frustration to excitement. And we are stoked to get these into the market.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

March 31, 2017

---

Filed Under

Booklet
Offset

---

Tagged with






---

Share to Facebook Share to Twitter Share to Google+ Add This


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


---
The End