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2017

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BROWSE


Lead Image

The Great Divide Poster

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Production Method

Silkscreen

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Design

Delicious Design League

Kyle Letendre - Design
Tyler Deal & Mike Agee - Production

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Printing

Delicious Design League Print Shop

To complement a dimensionally layered installation at Typeforce 8 (shown in the second half of the pictures below), the poster uses some serious halftone action and only three spot colors to recreate the layering effect of the installation in a rich, energetic way. 

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Client

Self-promotion


Quantity Produced

50


Production Cost

30


Production Time

3 hours

Dimensions (Width × Height × Depth)


Page Count


Paper Stock


Number of Colors

3

Varnishes


Binding


Typography

 


The Great Divide Poster
The Great Divide Poster
The Great Divide Poster
The Great Divide Poster
The Great Divide Poster
The Great Divide Poster
The Great Divide Poster
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Project Description

"The Great Divide" was the result of Delicious Design League's collective anxiety over the 2016 election, the fake news cycles that fueled it, and the following Trump-related political turmoil. Designed and crafted for Typeforce 8, Chicago's annual typographic exhibition, it was constructed from 12 plexiglass panels, 30-some layers of ink and a custom pine frame, coming in at roughly 70" wide by 42" tall. All printing was done in-house by the DDL Printshop, including this 3-color limited edition, which is available for purchase. Half of the proceeds will go to the ACLU.

Production Lesson(s)

Producing the larger piece for Typeforce 8 was a huge challenge in itself. Not only did the sheer size of each panel push our presses and screens to their absolute maximum print areas, we had to print each panel in reverse order (red first, then blue) and backward on the backside of each piece of Plexi. The actually printing was a piece of cake, but developing a plan of attack for all 24 colors was the bulk of the work. We dedicated a drying rack to the whole piece by organizing each layer in order from the bottom up, left to right. This allowed us to work our way up the rack and keep track of which panels we printed and where they fell in the final piece, but also kept each panel protected from dust and particles throughout the two-week production window.

Printing the edition was quick. Kyle used already designed assets from the larger piece and made it work at about 1/3 scale, then picked colors that would reflect the larger piece while being different enough to be a stand-alone piece. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 14, 2017

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Filed Under

Posters
Silkscreen

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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