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BROWSE


Lead Image

Neenah Paper CLASSIC® Rebrand

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Production Method

Offset

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Design

Design Army

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Printing

Fey Printing, Wisconsin Rapids, WI

Design Army continues to deliver with creative and stunning photography. Photography that needed to be developed at the same time they were creating the paper colors and textures that would be part of the revisited paper line by Neenah. A cumbersome challenge they surpassed in creativity and quality. 



Neenah Paper CLASSIC Papers Rebrand
Neenah Paper CLASSIC Papers Rebrand
Neenah Paper CLASSIC Papers Rebrand
Neenah Paper CLASSIC Papers Rebrand
Neenah Paper CLASSIC Papers Rebrand
Neenah Paper CLASSIC Papers Rebrand
Neenah Paper CLASSIC Papers Rebrand
Neenah Paper CLASSIC Papers Rebrand
Neenah Paper CLASSIC Papers Rebrand
Neenah Paper CLASSIC Papers Rebrand
Neenah Paper CLASSIC Papers Rebrand
Neenah Paper CLASSIC Papers Rebrand
Neenah Paper CLASSIC Papers Rebrand
Neenah Paper CLASSIC Papers Rebrand
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Project Description

When rebranding something classic, you have to think with a different mindset. For something to be considered classic, it must have the ability to withstand the test of time — like Renaissance art, or even a 1960s classic Eames Chair. Design Army had the opportunity to partner with Neenah to rebrand its CLASSIC® Papers portfolio. Our work involved a complete rebrand, including developing the new colors and textures, the samples and promotional materials. The result of the collaboration is the most comprehensive, single-grade refresh Neenah has ever undertaken. The modern palette of colors and textures are bold, fresh, and classically timeless.

Production Lesson(s)

The biggest challenge of this project was that we had to design the materials before the new colors and textures were actually made. That'€™s scary! It requires a lot of imagination and a leap of faith —€“ especially when the art direction for all of the photography was derived from the paper colors!  We spent a lot of time working with the team at Fey Printing to mix exact custom inks to match paper colors Cobalt and Imperial Red.

The most important lesson we learned, which really applies to every print project we do, is that the better your print partners (and the smarter the production team on the client side, in this case Neenah) the better the finished result. We were so lucky: everyone had the same goal on the printing, which was to demonstrate the basics and show new tricks. We were able to experiment and take the time to perfect everything in order to get exactly the look we wanted. When you are remaking a classic, you can'€™t settle for anything less than the best. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

April 13, 2017

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Filed Under

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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