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BROWSE


Lead Image

Aftel Archive of Curious Scents: Perfume Blotters

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Production Method

Letterpress

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Design

Catherine Renee Dimalla

Brand Designer: Catherine Renee Dimalla
Perfume Blotter Designer: Foster Curry
Aftelier Perfumes Creative Director: Mandy Aftel

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Printing

Mercurio Brothers, Berkley CA

As I look at these pictures I wish I could dig my nails into the paper as much as take in the scent being promoted. A small pieces of paper that can give you so much: tactile, visual, and olfactory. 

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Client

Mandy Aftel


Quantity Produced

4000


Production Cost

$1,889


Production Time

3 Weeks

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

Crane’€™s Lettra 220 C


Number of Colors

1 PMS
1 Foil

Varnishes


Binding


Typography

Geographica
Broadsheet
Tratello

 


Aftel Archive of Curious Scents: Perfume Blotters
Aftel Archive of Curious Scents: Perfume Blotters
Aftel Archive of Curious Scents: Perfume Blotters
Aftel Archive of Curious Scents: Perfume Blotters
Aftel Archive of Curious Scents: Perfume Blotters
Aftel Archive of Curious Scents: Perfume Blotters
Aftel Archive of Curious Scents: Perfume Blotters
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Project Description

A longtime fan of Mandy Aftel’s work as a natural perfumer and author, designer Catherine Renee Dimalla jumped at the opportunity to help Mandy and Aftelier’s Head of Operations Foster Curry with the branding of their latest venture: an intimate museum dedicated to rare and curious scents.  Mandy’s vision for the brand came to life through a luxurious letterpress scent strip or “€œperfume blotter”. A mirror-like gold foil nose engraving, inspired in part by a plaster cast of the nose of Michelangelo’€™s David, is enveloped by a combination of antiquarian typefaces to create a vintage trade card feel with modern crispness. Crane’€™s Lettra is not only the gold standard of letterpress stock, but its pure cotton content and fibrous texture makes it ideal for absorbing perfume. A Victorian hand ornament guides the museum patron through the timeless experience of sampling exotic essences for a memorable tactile experience.

Production Lesson(s)

The desire to have an isolated nose in the artwork paired with the desire to have heavy gold foil coverage proved to be challenging. Noses have such an organic quality, and this was hard to convey when what we ultimately wanted was an eye-catching amount of foil. We also went through countless iterations of noses in multiple styles, sizes and proportions in an attempt to get away from the downright phallic quality that noses have. In the end, I think we got very lucky in that the foil coverage and level of detail in the nose engraving were balanced perfectly by the skilled printers and Mercurio Brothers. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

June 14, 2017

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Filed Under

Collateral
Letterpress

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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