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2009

2017

ADV @ UNDERCONSIDERATION      Peek here for details

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BROWSE


Lead Image

Calyx Wellness Centre Package Design

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Production Method

Foil stamp
Offset

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Design

Eighty-Eight

Agency: Eighty-Eighty
Designer: Cory Ingwersen
Printing: Flash Reproductions
Print Management: Print NG
Product Photography: Giancarlo Pawelec

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Printing

Flash Reproductions

With the increase in hemp derived products hitting the market in the last couple of years we see a clear evolution on the product brand—through many design solutions are to be found they are mostly stepping away from a wild lowbrow approach to a more sophisticated and subdued presentation. 

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Client

Calyx Wellness Centre


Quantity Produced

15,000


Production Cost

8,000


Production Time

3-4 weeks

Dimensions (Width × Height × Depth)


Page Count


Paper Stock


Number of Colors

2
Rose gold foil

Varnishes


Binding


Typography

Delta Jaeger Medium
Acumin Pro ExtraCondensed Bold

 


Calyx Wellness Centre Package Design
Calyx Wellness Centre Package Design
Calyx Wellness Centre Package Design
Calyx Wellness Centre Package Design
Calyx Wellness Centre Package Design
Calyx Wellness Centre Package Design
Calyx Wellness Centre Package Design
Calyx Wellness Centre Package Design
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Recent Posts


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Project Description

Calyx Wellness Centre is Canada’€™s first boutique CBD (cannabidiol) focusing on the non-psychoactive ingredient of the hemp plant. Their product line consists of tinctures and sprays that deliver a precise dosage of CBD to the body that has many positive health benefits.

We decided to take an ultra minimalistic approach to the packaging to emphasize the product itself, an extracted, concentrated part of the hemp plant. To elevate the on-shelf brand presence, we used a rose-gold foil finish to give the product line a high-end luxury feel.

We also branded each product with a relevant name and icon that illustrates the health benefit of that particular dosage of CBD.

Production Lesson(s)

Production went rather smoothly. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

July 17, 2017

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Filed Under

Foil stamp
Offset
Packaging

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End