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2009

2017

ADV @ UNDERCONSIDERATION      Peek here for details

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BROWSE


Lead Image

GoSimple Packaging

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Production Method

Offset

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Design

Co-motion Studio

Stacey McClure, Designer
Jon McClure, Designer
Chris Whonsetler, Photographer

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Printing

Dion Label Printing

Keeping things simple, this label packs the main information within a small area to increase visibility and legibility without compromising white space. 

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Client

GoSimple


Quantity Produced


Production Cost


Production Time

5 weeks

Dimensions (Width × Height × Depth)

14.5 × 3┬áin.


Page Count

1


Paper Stock


Number of Colors

CMYK

Varnishes


Binding


Typography

This piece is available for purchase for $39


GoSimple Packaging
GoSimple Packaging
GoSimple Packaging
GoSimple Packaging
GoSimple Packaging
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Recent Posts


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Project Description

GoSimple is a health and nutrition startup that makes your health decisions simple by creating the finest products with transparent ingredients, clear labeling, and proven results. GoSimple partnered with Co-motion Studio to create a clean brand that incorporated clear and concise packaging for their product line Essential, a daily supplement for all around mind and body support.

With the saturation of health products in today's market, GoSimple wanted to strip away the clutter and simplify their content for consumers searching for a solution. For this reason, the Essential label design is color-coded for Women and Men and highlights the key functions that are supported by each formula.

Production Lesson(s)

When designing for the curve of the bottle, we made sure the most important information worked within a 3 × 3 inch space and was visible if the product sat on a shelf.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

July 31, 2017

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Filed Under

Offset
Packaging

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End