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2017

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BROWSE


Lead Image

Intricate flavors, intricate illustrations, and intricate registration meet to package a group of hot pepper jellies that are sure to stand out on the shelf and in your kitchen. 

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Client

The Farmer's Daughter


Quantity Produced

2,500


Production Cost


Production Time

Dimensions (Width × Height × Depth)


Page Count


Paper Stock


Number of Colors

CMYK + 2 white

Varnishes


Binding


Typography

 


The Farmer's Daughter Hot Pepper Jelly
The Farmer's Daughter Hot Pepper Jelly
The Farmer's Daughter Hot Pepper Jelly
The Farmer's Daughter Hot Pepper Jelly
The Farmer's Daughter Hot Pepper Jelly
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Project Description

Founded by husband and wife duo Primo and Kara, The Farmer’s Daughter has launched a line of hot pepper jellies that prove a little sugar pairs well with a little spice. Primo, developer of the “7 Pot Primo”,€ arguably the hottest pepper in the world, and Kara, a steward of traditional Southern Louisiana cuisine, combine their expertise and passions to master the complex flavors of sweet and heat.

The duo partnered with the team at The Brandit to create a package design that captures both the traditional taste of the recipe as well as their “halo and horns”€ approach to life €”and peppers. “The Brandit unlocked our artistic ambitions”, said Troy Primo, Co-founder of Primo’€™s Peppers, ”€œand visually captured the scope and spirit of our product. Harnessing our minds-eye, they took a great tasting product and made it visibly delightful!”

The label designs showcase the unique fruit and pepper ingredients with intertwining illustrations based on each flavor of jelly. Primo and Kara’€™s attention to quality and consistency is captured in the intricate detail of the artwork. And the vibrant colors represent the complex flavors contained in each jar.

“€œThere’s a beautiful complexity to these hot pepper jelly products”, said Matt Ebbing, Creative Director at The Brandit. “Our design team set out to capture all the intricate depth of the product, but had to keep it approachable. The result is a hypnotic wonder that looks special, but not out of place at the grocery store, and yet can totally hold it’s own with gourmet foodies.”

Production Lesson(s)

When printing on transparent label stock, we would highly recommend only looking at a double hit of white under all other printing.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

July 27, 2017

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Filed Under

Offset
Packaging

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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