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2009

2017

ADV @ UNDERCONSIDERATION      Peek here for details

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BROWSE


Lead Image

Best of Local Magazine

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Production Method

Digital

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Design

Sugar Lane Graphics

Design - Jaime Zucker (Sugar Lane Graphics)
Interviews and Compilation - Lauren D'Alessandro

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Printing

Conlin's Digital Print & Copy Center

Don’t be afraid to swap a selected finish for another at the last minute, especially when you see that your project will benefit from it more than the hassle to change it. 

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Client

Self-promotion


Quantity Produced


Production Cost


Production Time

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

Cougar   / 100lb White Cover / 270GSM /
Cougar /  100lb White Text / 148gsm /


Number of Colors

Cover: CMYK + 1
Interior: CMYK

Varnishes

HardGuard HiBond 1.7 mil Velvet Matte Lamination


Binding

Perfect Binding with Lay-Flat PUR Glue


Typography

 


Best of Local Magazine
Best of Local Magazine
Best of Local Magazine
Best of Local Magazine
Best of Local Magazine
Best of Local Magazine
Best of Local Magazine
Best of Local Magazine
Best of Local Magazine
Best of Local Magazine
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Project Description

We wanted to create a direct mail piece that would grab people's attention and show off our printing capabilities without feeling too "sales-y." Our solution? Create a magazine that's beautifully designed and contains interesting content.

Best of Local features interviews with eight local business owners and bloggers from the greater Philadelphia area. Alongside these interviews are beautiful photographs representing their work. It was sent to our in-house customer list and was so well-received that customers who did not receive a copy contacted us to request one!

Production Lesson(s)

The first proof of this book has regular lamination on the cover, but we ended up selecting Velvet Matte Lamination for the final print job. This lends the book a velvety-soft finish that makes this book almost as fun to hold as it is to look at. Holding the first version of the book is a completely different experience than holding the velvet laminated version. Print design gives you the opportunity to engage all of the senses in a way that digital design cannot, and we have definitely learned the power of appealing to the sense of touch. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

August 7, 2017

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Filed Under

Digital
Magazines

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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