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BROWSE


Lead Image

Dutch Harvest Hemp Tea Packaging

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Production Method

Flexography

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Design

Arjan van Woensel a.k.a. Tenzing

Designer: Arjan van Woensel a.k.a Tenzing
Client: Esther Molenwijk, Dutch Harvest
Illustrator: Walther Otto
Printer: Baginco
Bio-waste paper manufacturer: Paperwise
Cellulose-based plastic lining: Bio4Pack

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Printing

Baginco

When off-the-rack resources and solutions don’t provide what you need, do your research and connect those that need to be connected to fulfill your vision. In this case matching sustainable materials to make a 100% eco-friendly product that leaves no trace. 

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Client

Dutch Harvest


Quantity Produced

10,000


Production Cost


Production Time

12 weeks

Dimensions (Width × Height × Depth)

3.14 × 9.84 × 1.96 in.


Page Count


Paper Stock

Paperwise Biowaste / Bio4Pack eco-lining


Number of Colors

3

Varnishes


Binding

Glued and rolled


Typography

Tungsten
Verlag

This piece is available for purchase for €4.95 + shipping


Dutch Harvest Hemp Tea Packaging
Dutch Harvest Hemp Tea Packaging
Dutch Harvest Hemp Tea Packaging
Dutch Harvest Hemp Tea Packaging
Dutch Harvest Hemp Tea Packaging
Dutch Harvest Hemp Tea Packaging
Dutch Harvest Hemp Tea Packaging
Dutch Harvest Hemp Tea Packaging
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Project Description

A tea from Amsterdam... must be hemp tea of course. But if you take a closer look you'll find that it's actually mind blowing in a different way. This is a seriously beautiful tea in 4 melanges and made 100% sustainably. Even the window in the packs is made from biodegradable cellulose-based plastic. The paper pouch is made from agricultural waste. The bags are packed by disabled people in sheltered employment.

The design needed to reflect the eco-cred of the product without becoming too weirdy-beardy. We opted for a bold eco-vibe with a special Dutch Harvest character. Dutch Harvest just jumps from the (boring) tea shelves.

Production Lesson(s)

Main challenge was to find real eco-friendly stock and lining and ink and glue. For instance: all existing, of-the-shelf bags had some sort of petrochemical liner. We wanted a 100% biodegradable, eco-friendly  window in the bag. We had to make two manufacturers work together to create this basically new product. And they did.  ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

August 10, 2017

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Filed Under

Flexography
Packaging

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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