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Lead Image

An environmental threat is met head to head with a practical poster that is appealing to those that need to use it. How? by turning it into a working net. A fascinating case study where the design team really pushed for an intriguing, usable, and appealing solution. 

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Client

Ministry of Environment in Colombia


Quantity Produced

400


Production Cost


Production Time

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

Tyvek®


Number of Colors

2 each

Varnishes

Die-cut


Binding


Typography

Blend Pro
DecimaMono

 


Ministry of Environment in Colombia Poster
Ministry of Environment in Colombia Poster
Ministry of Environment in Colombia Poster
Ministry of Environment in Colombia Poster
Ministry of Environment in Colombia Poster
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Project Description

Geometry UK and Geometry Colombia have launched the latest in the Lionfish campaign - which has landed Cannes Gold, El Oro Grand Prix, FIAP Grand Prix, Clios, D&AD and Effies among others.

Geometry UK and Geometry Colombia's new Lionfish campaign “€œPosters For Catching Fishermen” sees powerful communication turn into practical function to help Caribbean fishing communities threatened by invasion of the beautiful, but venomous, Lionfish.

The goal was simple: more fishermen are needed to join in the hunt for the Lionfish. The brief was to capture attention and help them to do the job.

Inspired to design something that was useful in more way than one, Geometry created “€œPosters for catching fishermen”, beautifully designed posters explaining everything about the Lionfish: toxicology, how to treat stings, where to find and catch them.

The posters have an unexpected twist:
Each is printed with an innovative perforation technique which means, when pulled apart, they literally transform into a working lightweight net fishermen use to bring home their catch. As a result, information Colombian fishermen routinely ignored was transformed into constructive support they wanted to keep and use.

For the idea to be successful a material had to be found that would work equally well as a beautiful poster and as a net.  Geometry discovered Tyvek®: an incredibly tough sheet material made from high-density polyethylene fibers ideally suited for durability. In poster form, Tyvek® is an excellent printing surface with high opacity. It’s also tear, puncture, water, UV and chemical-resistant.  100 percent recyclable and deal for the eco- conscious project. And unlike paper, which absorbs humidity and falls apart, it’€™s perfectly waterproof - keeping our message perfectly intact.

Lionfish sightings are starting to increase around Islas del Rosario national park reserve (one of the most important coral reefs in the Caribbean), and in the Guajira region.

As a result, the posters have become essential tools for the Ministry of Environment of Colombia in its mission to inform and support the fishing community. Providing powerful information and an effective fishing aid in tandem, fishermen now have more than one reason to take notice.

  Budgets are limited and the posters are part of a wider, successful campaign keeping Lionfish population under control. In Islas del Rosario - numbers are starting to decline. Every fisherman we manage to convert can catch an average of 6 Lionfish a day, as each Lionfish can lay 2 million eggs a year; up to 300 million eggs less will populate the Caribbean. Impacting the future of the next generation.

Production Lesson(s)

It took us a lot to find the right balance in between the final thickness of Tyvek and the die-cut, making this net as strong as possible and keeping the legibility for the copy while the product is still a poster. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

August 2, 2017

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Filed Under

Die-cut
Posters
Silkscreen

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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