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BROWSE
“A to Z Letters for Sale” Promo
Production Method
Digital
Design
Lauren Beltramo
Printing
Lauren Beltramo/ Epson
Lauren took a course at the Cooper Union that altered what she wanted to attract client-wise moving forward. With a few resources and a limited budget to create a promotional piece, she made it happen.
Dimensions (Width × Height × Depth)
–
Page Count
5
Paper Stock
Neenah Astrobrights, 65 LB
Number of Colors
1
Varnishes
–
Binding
–
Typography
–
Project Description
After finishing the incredible Type@Cooper program at the Cooper Union I wanted to attract more custom lettering clients in a unique budget- friendly way. I decided to reference punchy neon coupons and advertisements, with a little bit of a sixties vibe. To that end I also used a ream of Neenah Astrobrights, my trusty Epson printer, and affixed a personal note in each bi-fold with a sticky dot.Production Lesson(s)
Smaller print runs, especially with such a minimal upfront cost, can allow for better customization and experimentation.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
September 6, 2017
Filed Under
Digital
Direct Mail
Tagged with
Astrobrights
digital
epson
hand lettering
Neenah
self-promotion
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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