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2017

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BROWSE


Lead Image

E.A.S.E. Stationery Set

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Production Method

Digital

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Design

Anna Takács

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Printing

Digitalpress

White on black is hard to pull off, especially when it comes to illustration. This set of materials comes together through a limited color palette, textured papers, and simple yet detailed typography. 



E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
E.A.S.E. Stationery Set
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Project Description

E.A.S.E. is a packaging design of a three-pieces stationery set, made for drawing with white colour on dark sheets. The branding and the illustration is based on a modest, ethereal style with a simple logo, inspired by the clean and sharp shapes of the pencils. The identity colours are reduced to a monochromatic scale.

The set includes a folder with twenty sheets of slightly textured papers, specifically for drawing; a unique, medium-sized sketchbook with black paper; and an eight-pieces white pencil set. The papers in all cases are made of premium quality eco-friendly materials which do not consist any added wooden elements.

Production Lesson(s)

With the statement illustration my intention was to create a natural, ethereal look, making a throwback to non-digital technique, and follow this modest style among the further parts of the branding. My focus was mainly on keeping the three items in a consistent unite. I wanted to take care of small details like removable product description what's unnecessary after I buy the product; and make the paper’s texture touchable without opening the folder, preventing to be damaged in the store. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

September 22, 2017

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Filed Under

Digital
No Data
Self promotion

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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