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    <title>FPO: For Print Only</title>
    <link rel="alternate" type="text/html" href="http://www.underconsideration.com/fpo/" />
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    <id>tag:www.underconsideration.com,2009-04-07:/fpo//1</id>
    <updated>2012-02-08T12:58:12Z</updated>
    
    <generator uri="http://www.sixapart.com/movabletype/">Movable Type Pro 4.23-en</generator>

<entry>
    <title>Reverence Library, Volume One</title>
    <link rel="alternate" type="text/html" href="http://www.underconsideration.com/fpo/archives/2012/02/reverance-library.php" />
    <id>tag:www.underconsideration.com,2012:/fpo//1.877</id>

    <published>2012-02-08T11:57:46Z</published>
    <updated>2012-02-08T12:58:12Z</updated>

    <summary></summary>
    <author>
        <name>Jessica Mullen</name>
        <uri>http://www.underconsideration.com/mt-fpo/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=6</uri>
    </author>
    
        <category term="Books" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="book" label="book" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="litho" label="litho" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="offset" label="offset" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="otobound" label="Otobound" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="spotink" label="spot ink" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="uncoated" label="uncoated" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.underconsideration.com/fpo/">
        
        <![CDATA[<p>Simple graphics, academic typography, and primary colors weave lies into truth for this work of pseudo-knowledge. Stranger than fiction, or too good to be true? </p>

<blockquote><p><small>Reverence Library is a series of abridged pocket encyclopaedias, 'inspired by fact and reworked by fiction' -- essentially, reference books with lies in it. Writers and artists interpret three subjects through fiction and illustration, the results of which split into three sections denoted by their own complimentary spot colours. The design references traditional educational book series through a limited colour palette, simple pictograms, and diminutive format. <br/><br/>The main challenge was to create a design that would be robust enough to withstand future volumes, without becoming too staid. Also, reconciling the visual nature and format of a reference book (ostensibly), with that of a book of fiction was a tough balance, but achieved mostly through the relationship between Apercu and Plantin -- Apercu is simple and geometric enough to feel educational, but has enough character to contrast with the sober Plantin. </small></p></blockquote>

<p><img src="http://www.underconsideration.com/fpo/project_images/reverence_library_01.jpg" alt="Reverance Library" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/reverence_library_02.jpg" alt="Reverance Library" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/reverence_library_03.jpg" alt="Reverance Library" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/reverence_library_04.jpg" alt="Reverance Library" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/reverence_library_05.jpg" alt="Reverance Library" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /></p>]]>
        <![CDATA[<h2>Project Overview</h2>



<h4>DESCRIPTION</h4>
<em>Reverence Library</em>, Volume One


<h4>CLIENT</h4>
<a href="http://www.singstatistics.co.uk/">Sing Statistics</a>


<h4>DATE</h4>
March &ndash; May, 2011


<h4>DESIGN CREDITS</h4>
<a href="http://www.jezburrows.com">Jez Burrows</a><br />


<h4>PRINT CREDITS</h4>
<a href="http://oddi.com">Oddi</a>


<h4>TYPE CREDITS</h4>
Apercu by Colophon<br/>Plantin from Monotype


<h4>AVAILABLE FOR PURCHASE</h4>
<a href="http://www.singstatistics.co.uk/" target="_blank">&pound;10 + Shipping</a> (US$15.34)



<h2>Production Details</h2>



<h4>QUANTITY PRODUCED</h4>
1,000



<h4>PRODUCTION TIME</h4>
18 days


<h4>DIMENSIONS: WIDTH &times; HEIGHT &times; DEPTH</h4>
116 mm &times; 174 mm &times; 10 mm (4.6 in &times; 6.9 in &times; .4 in)


<h4>PAGE COUNT</h4>
112


<h4>PRINT METHOD</h4>
Offset litho


<h4>PAPER STOCK</h4>
Uncoated Munken Polar


<h4>NUMBER OF COLORS</h4>
4 spot



<h4>BINDING</h4>
Otobound


<br /><br />]]> 
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<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=137__zoneid=0__cb=219ba69dba__oadest=http%3A%2F%2Fwww.howdesignlive.com%2Fehome%2Findex.php%3Feventid%3D28153%26tabid%3D43817%26%26utm_source%3DUnderCons%26utm_medium%3DUnderCons%26utm_campaign%3DLogo%2526URLonUnderCons"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=13&amp;what=137&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a07b49a1" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=138__zoneid=0__cb=8b23db1a8c__oadest=http%3A%2F%2Fwww.fontbureau.com%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=7&amp;what=138&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a94e2f63" border="0" /></a>]]>    
</content>
</entry>

<entry>
    <title>Kyle Tezak Promotional Postcards</title>
    <link rel="alternate" type="text/html" href="http://www.underconsideration.com/fpo/archives/2012/02/kyle-tezak-promotional-postcards.php" />
    <id>tag:www.underconsideration.com,2012:/fpo//1.857</id>

    <published>2012-02-07T18:09:14Z</published>
    <updated>2012-02-07T19:09:51Z</updated>

    <summary></summary>
    <author>
        <name>Jessica Mullen</name>
        <uri>http://www.underconsideration.com/mt-fpo/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=6</uri>
    </author>
    
        <category term="Postcard" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="cmyk" label="CMYK" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="digitalprinting" label="digital printing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="illustration" label="illustration" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="postcards" label="postcards" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="seeds" label="seeds" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="selfpromotional" label="self-promotional" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.underconsideration.com/fpo/">
        
        <![CDATA[<p>Well-designed food propaganda is evidence that the US food culture revolution is already well underway. Break me off a piece of that cucumber. </p>

<blockquote><p><small>Americans are beginning to rediscover and reinvent a food culture that has been abused and forgotten for half a century. People are learning to appreciate the variety and history heirloom vegetables have to offer in contrast to genetically modified corporate crops. I asked Rebecca McClain to list her 9 favorite heirloom plants, along with some info about planting and saving their seeds, for this series of postcards. You could mail these postcards and let the <span class="caps">USPS </span>shred them to pieces but I think they would look great in a frame.</small></p></blockquote>

<p><img src="http://www.underconsideration.com/fpo/project_images/kyle_tezak_01.jpg" alt="Kyle Tezak Promotional Postcards" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/kyle_tezak_02.jpg" alt="Kyle Tezak Promotional Postcards" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/kyle_tezak_03.jpg" alt="Kyle Tezak Promotional Postcards" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/kyle_tezak_04.jpg" alt="Kyle Tezak Promotional Postcards" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/kyle_tezak_05.jpg" alt="Kyle Tezak Promotional Postcards" /></p>]]>
        <![CDATA[<h2>Project Overview</h2>



<h4>DESCRIPTION</h4>
Postcards


<h4>CLIENT</h4>
Self


<h4>DATE</h4>
November, 2011


<h4>DESIGN CREDITS</h4>
Designed and Illustrated by <a href="http://kyletezak.com" target="_blank">Kyle Tezak</a><br />


<h4>PRINT CREDITS</h4>
<a href="http://www.yorkeprinte.com/" target="_blank">Yorke Printe Shoppe</a>


<h4>TYPE CREDITS</h4>
Archer by H&amp;FJ<br />Interstate by H&amp;FJ


<h4>AVAILABLE FOR PURCHASE</h4>
<a href="http://kyletezak.com/store/" target="_blank">$20 + Shipping</a>



<h2>Production Details</h2>



<h4>QUANTITY PRODUCED</h4>
100 sets of 9



<h4>PRODUCTION TIME</h4>
1 Week


<h4>DIMENSIONS: WIDTH &times; HEIGHT &times; DEPTH</h4>
4 in &times; 6 in



<h4>PRINT METHOD</h4>
Digital


<h4>PAPER STOCK</h4>
French Speckletone, Uncoated, 100 lb Cover


<h4>NUMBER OF COLORS</h4>
CMYK




<br /><br />]]> 
        <![CDATA[<img src="http://www.underconsideration.com/images/advx3_rss_header.gif" alt="Many thanks to our ADVx3 Partners" />
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<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=17__zoneid=0__cb=b5cf3b2ed3__oadest=http%3A%2F%2Fwww.neenahpaper.com%2Fclassic%3Futm_campaign%3DUnderConsideration_CLASSIC_OctNov2011%26utm_source%3DBanner"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=3&amp;what=17&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a8e15125" border="0" /></a>

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</content>
</entry>

<entry>
    <title>Manic 10th Anniversary Book </title>
    <link rel="alternate" type="text/html" href="http://www.underconsideration.com/fpo/archives/2012/02/10th-anniversary-book.php" />
    <id>tag:www.underconsideration.com,2012:/fpo//1.860</id>

    <published>2012-02-07T11:22:40Z</published>
    <updated>2012-02-07T12:23:03Z</updated>

    <summary></summary>
    <author>
        <name>Kelly Cree</name>
        <uri>http://www.underconsideration.com/mt-fpo/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=5</uri>
    </author>
    
        <category term="Books" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="book" label="book" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="cialux" label="Cialux" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="cmyk" label="CMYK" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="hardback" label="hardback" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="hotstamp" label="hot stamp" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="offset" label="offset" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="selfpromotional" label="self-promotional" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.underconsideration.com/fpo/">
        
        <![CDATA[<p>Sometimes it takes getting your hands dirty to really clean up, and that's what Singapore-based Manic has done with their spotless, 10-year anniversary promotional piece. Better late than never, but, as their clients know, never late is better. </p>

<blockquote><p><small>This book took forever (something like two years) to write, design and lay out. Whenever a paid project came along, it got shelved. Whenever we were unsatisfied with the design, it got stalled.<br /><br/  />The lesson here is, when it comes to personal projects, to keep pressing on no matter how many times you've "hit the wall". The old adage is true: It's better late than never. And even though it's late (we had the foresight to start on it a whole year earlier), we're terribly glad that it's done.<br /><br />The other lesson is that a self-promotional piece is highly personal. This wasn't obvious to us, and we delegated it several times. But it never worked. It was only when we rolled up our sleeves and really got our hands dirty with the writing and design, that the book started to come together and to feel "real" and honest. Also, printing on uncoated stock is not for the faint-hearted.</small></p></blockquote>

<p><img src="http://www.underconsideration.com/fpo/project_images/10th_anniversary_01.jpg" alt="10th Anniversary Book" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/10th_anniversary_02.jpg" alt="10th Anniversary Book" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/10th_anniversary_03.jpg" alt="10th Anniversary Book" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/10th_anniversary_04.jpg" alt="10th Anniversary Book" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/10th_anniversary_05.jpg" alt="10th Anniversary Book" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/10th_anniversary_06.jpg" alt="10th Anniversary Book" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/10th_anniversary_07.jpg" alt="10th Anniversary Book" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/10th_anniversary_08.jpg" alt="10th Anniversary Book" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/10th_anniversary_09.jpg" alt="10th Anniversary Book" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/10th_anniversary_10.jpg" alt="10th Anniversary Book" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/10th_anniversary_11.jpg" alt="10th Anniversary Book" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/10th_anniversary_12.jpg" alt="10th Anniversary Book" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/10th_anniversary_13.jpg" alt="10th Anniversary Book" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/10th_anniversary_14.jpg" alt="10th Anniversary Book" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/10th_anniversary_15.jpg" alt="10th Anniversary Book" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/10th_anniversary_16.jpg" alt="10th Anniversary Book" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/10th_anniversary_17.jpg" alt="10th Anniversary Book" /></p>]]>
        <![CDATA[<h2>Project Overview</h2>



<h4>DESCRIPTION</h4>
Manic 10th Anniversary Book 


<h4>CLIENT</h4>
Self-promotion


<h4>DATE</h4>
Early 2011


<h4>DESIGN CREDITS</h4>
<a href="http://wearemanic.com/" target="_blank">Manic Design</a><br />Design: Adeline Chong<br/>Copywriting: Jimmy Tan<br/>Design and copywriting: Karen Huang<br />


<h4>PRINT CREDITS</h4>
<a href="http://www.procomp.com.sg/" target="_blank">Procomp Printset Pte Ltd</a>


<h4>TYPE CREDITS</h4>
Neutraface from House Industries<br/>Farnham by Christian Schwartz




<h2>Production Details</h2>



<h4>QUANTITY PRODUCED</h4>
500


<h4>PRODUCTION COST</h4>
SGD6,000+ taxes (US$4,652.25)


<h4>PRODUCTION TIME</h4>
3 weeks


<h4>DIMENSIONS: WIDTH &times; HEIGHT &times; DEPTH</h4>
25 cm &times; 25 cm (9.84 in &times; 9.84 in)


<h4>PAGE COUNT</h4>
52


<h4>PRINT METHOD</h4>
Offset<br />Foil Stamp


<h4>PAPER STOCK</h4>
Maple Snow 170gsm (uncoated)


<h4>NUMBER OF COLORS</h4>
CMYK



<h4>BINDING</h4>
Hardcover with Cialux


<br /><br />]]> 
        <![CDATA[<img src="http://www.underconsideration.com/images/advx3_rss_header.gif" alt="Many thanks to our ADVx3 Partners" />
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</content>
</entry>

<entry>
    <title>Rewined Candle Packaging</title>
    <link rel="alternate" type="text/html" href="http://www.underconsideration.com/fpo/archives/2012/02/rewined-candle-packaging.php" />
    <id>tag:www.underconsideration.com,2012:/fpo//1.871</id>

    <published>2012-02-06T12:54:13Z</published>
    <updated>2012-02-06T13:54:09Z</updated>

    <summary></summary>
    <author>
        <name>Kelly Cree</name>
        <uri>http://www.underconsideration.com/mt-fpo/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=5</uri>
    </author>
    
        <category term="Packaging" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="kraftpaper" label="kraft paper" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="packaging" label="packaging" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="waxseal" label="wax seal" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.underconsideration.com/fpo/">
        
        <![CDATA[<p>These candles are like those bags that say, "I used to be a plastic bottle," except they say, "I used to be another candle." Then you can recycle them again and then they will say, "trust me, I used to be a lot of candles."</p>

<blockquote><p><small>Rewined Candles are smart, aromatic, recycled candles that were in need of updated packaging. These handsome candles are all natural soy wax candles poured into discarded wine bottles. They have a family of intoxicating scents which are all designed to mimic flavors and aromas you find in your favorite varietals of wines. We redesigned their logo using hand-drawn type and redesigned his kraft paper labels with simple typography and a layered labeling system. Each candle has a  "vintage and producer" label, allowing each candle to be signed and dated by the candle maker. A wood veneer wax topper sits on top of the candle to keep them clean and free of dust before use. We also developed a color system using wax seals to color code each varietal scent and finished off the packaging with a small green sticker reminding each purchaser to please recycle again. To top it all off, each label was letterpressed and hand applied making these candles truly unique and handcrafted.<br /><br />Our biggest challenge was to find a paper that was thick enough to show the quality of letterpress printing but that still looked great when wrapped around the candle. We also had to take into consideration that the candle would produce heat and so we tested several different adhesives to ensure that the packaging would stay intact.  </small></p></blockquote>

<p><img src="http://www.underconsideration.com/fpo/project_images/rewined_01.jpg" alt="Rewind Candle Packaging" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/rewined_02.jpg" alt="Rewind Candle Packaging" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/rewined_03.jpg" alt="Rewind Candle Packaging" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/rewined_04.jpg" alt="Rewind Candle Packaging" /> </p>]]>
        <![CDATA[<h2>Project Overview</h2>



<h4>DESCRIPTION</h4>
Packaging


<h4>CLIENT</h4>
<a target="_new" href="http://www.rewinedcandles.com/">Rewined Candles</a>


<h4>DATE</h4>
May 2011 &ndash; September 2011


<h4>DESIGN CREDITS</h4>
<a href="http://www.stitchdesignco.com/" target="_new">Stitch Design Co.</a><br />


<h4>PRINT CREDITS</h4>
<a target="_new" href="http://www.sideshowpress.com/">Sideshow Press</a>





<h2>Production Details</h2>



<h4>QUANTITY PRODUCED</h4>
5,000



<h4>PRODUCTION TIME</h4>
1 Month




<h4>PRINT METHOD</h4>
Letterpress<br />Offset<br />Wax Seal


<h4>PAPER STOCK</h4>
Wrap: PP Kraft Stock, 32 lb<br />Labels: Eggshell wet-strength, 70 lb


<h4>NUMBER OF COLORS</h4>
1 color



<h4>BINDING</h4>
Hand Assembled


<br /><br />]]> 
        <![CDATA[<img src="http://www.underconsideration.com/images/advx3_rss_header.gif" alt="Many thanks to our ADVx3 Partners" />
<br />
<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=17__zoneid=0__cb=b5cf3b2ed3__oadest=http%3A%2F%2Fwww.neenahpaper.com%2Fclassic%3Futm_campaign%3DUnderConsideration_CLASSIC_OctNov2011%26utm_source%3DBanner"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=3&amp;what=17&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a8e15125" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=19__zoneid=0__cb=34d6d77ea8__oadest=http%3A%2F%2Fbranding.sva.edu%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=4&amp;what=19&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a08973cc" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=137__zoneid=0__cb=219ba69dba__oadest=http%3A%2F%2Fwww.howdesignlive.com%2Fehome%2Findex.php%3Feventid%3D28153%26tabid%3D43817%26%26utm_source%3DUnderCons%26utm_medium%3DUnderCons%26utm_campaign%3DLogo%2526URLonUnderCons"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=13&amp;what=137&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a07b49a1" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=138__zoneid=0__cb=8b23db1a8c__oadest=http%3A%2F%2Fwww.fontbureau.com%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=7&amp;what=138&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a94e2f63" border="0" /></a>]]>    
</content>
</entry>

<entry>
    <title>Glow-In-The-Dark Poster Surprise</title>
    <link rel="alternate" type="text/html" href="http://www.underconsideration.com/fpo/archives/2012/02/glow-in-the-dark-poster-surprise.php" />
    <id>tag:www.underconsideration.com,2012:/fpo//1.881</id>

    <published>2012-02-03T11:39:15Z</published>
    <updated>2012-02-03T12:39:16Z</updated>

    <summary></summary>
    <author>
        <name>Jessica Mullen</name>
        <uri>http://www.underconsideration.com/mt-fpo/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=6</uri>
    </author>
    
        <category term="Posters" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="cougar" label="cougar" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="glowinthedark" label="glow in the dark" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="phosphorescent" label="phosphorescent" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="poster" label="poster" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="screenprint" label="screenprint" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="selfpromotional" label="self-promotional" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="spotink" label="spot ink" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.underconsideration.com/fpo/">
        
        <![CDATA[<p>Delightful by day and naughty by night, this poster showcases the cleverness of designer and screenprinter alike. The slimy underbelly of city life never glowed so bright.</p>

<blockquote><p><small>As my local screen printer, David Chad will attest, anytime you're trying to create a 9-color screen print (including two different layers of different intensities of phosphorescence) in a non-air-conditioned garage in Florida in September, you're going to have to be on your toes. Luckily David is the Obi-Wan of screen printing. I worked closely with him throughout the printing process and learned a ton. First off, both screens and paper stretch and contract quite a bit throughout the printing process (especially in said humid garage) and we had to approach each film, screen and color individually to account for what had happened after applying the last color (by hand, by the way...no automatic machines). What a lot of people don't realize is that a screen print is a living, breathing thing and not an exact, perfect science. Things change as you go and you have to adapt to get your desired results. What may have been perfect in my computer has been through several different processes by the time you're laying down ink (printing, photographing for film, printing film, exposing the screen) and everything is a bit different. David accounted for this by approaching each layer of film as a new project, cutting it apart and re-assembling before exposing the screen to account for everything that had happened before on each sheet of paper. A lot of printers don't bother with this, simply printing what was given to them as quickly as possible and blaming the designer for the result. Needless to say, I have a ton of respect for David and his skills. It takes a lifetime to learn the intricacies that can make a good print great.</small></p></blockquote>

<p><img src="http://www.underconsideration.com/fpo/project_images/day_night_01.jpg" alt="Glow-In-The-Dark Poster Surprise" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/day_night_02.jpg" alt="Glow-In-The-Dark Poster Surprise" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/day_night_03.jpg" alt="Glow-In-The-Dark Poster Surprise" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/day_night_04.jpg" alt="Glow-In-The-Dark Poster Surprise" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/day_night_05.jpg" alt="Glow-In-The-Dark Poster Surprise" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/day_night_06.jpg" alt="Glow-In-The-Dark Poster Surprise" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/day_night_07.jpg" alt="Glow-In-The-Dark Poster Surprise" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/day_night_08.jpg" alt="Glow-In-The-Dark Poster Surprise" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/day_night_09.jpg" alt="Glow-In-The-Dark Poster Surprise" /> </p>]]>
        <![CDATA[<h2>Project Overview</h2>



<h4>DESCRIPTION</h4>
Poster


<h4>CLIENT</h4>
Self


<h4>DATE</h4>
Sept. 1-Oct. 1


<h4>DESIGN CREDITS</h4>
Illustration by <a href="http://thebestpart.myshopify.com/" target="_blank">Jason Dean</a><br />


<h4>PRINT CREDITS</h4>
Printing by David Chad @ Chad's Screen Printing of Orlando.


<h4>TYPE CREDITS</h4>
Verlag - Hoefler &amp; Frere-Jones<br/>Times Square - House Industries<br/>Brewery - Unknown<br/>Idler - Lamesville<br/>Exotique - House Industries


<h4>AVAILABLE FOR PURCHASE</h4>
<a href="http://thebestpart.myshopify.com/collections/all/products/day-and-night" target="_blank">$50 + Shipping</a>



<h2>Production Details</h2>



<h4>QUANTITY PRODUCED</h4>
60


<h4>PRODUCTION COST</h4>
$940


<h4>PRODUCTION TIME</h4>
1 week


<h4>DIMENSIONS: WIDTH &times; HEIGHT &times; DEPTH</h4>
18 in &times; 24 in



<h4>PRINT METHOD</h4>
Screen Print


<h4>PAPER STOCK</h4>
Cougar uncoated White 100lb.


<h4>NUMBER OF COLORS</h4>
9 spot, including 2 different phosphorescent mixes




<br /><br />]]> 
        <![CDATA[<img src="http://www.underconsideration.com/images/advx3_rss_header.gif" alt="Many thanks to our ADVx3 Partners" />
<br />
<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=17__zoneid=0__cb=b5cf3b2ed3__oadest=http%3A%2F%2Fwww.neenahpaper.com%2Fclassic%3Futm_campaign%3DUnderConsideration_CLASSIC_OctNov2011%26utm_source%3DBanner"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=3&amp;what=17&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a8e15125" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=19__zoneid=0__cb=34d6d77ea8__oadest=http%3A%2F%2Fbranding.sva.edu%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=4&amp;what=19&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a08973cc" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=137__zoneid=0__cb=219ba69dba__oadest=http%3A%2F%2Fwww.howdesignlive.com%2Fehome%2Findex.php%3Feventid%3D28153%26tabid%3D43817%26%26utm_source%3DUnderCons%26utm_medium%3DUnderCons%26utm_campaign%3DLogo%2526URLonUnderCons"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=13&amp;what=137&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a07b49a1" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=138__zoneid=0__cb=8b23db1a8c__oadest=http%3A%2F%2Fwww.fontbureau.com%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=7&amp;what=138&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a94e2f63" border="0" /></a>]]>    
</content>
</entry>

<entry>
    <title>&quot;Pass It On&quot; Party Materials</title>
    <link rel="alternate" type="text/html" href="http://www.underconsideration.com/fpo/archives/2012/02/pass-it-on-party-materials-needs-description.php" />
    <id>tag:www.underconsideration.com,2012:/fpo//1.843</id>

    <published>2012-02-02T11:37:38Z</published>
    <updated>2012-02-02T12:37:14Z</updated>

    <summary></summary>
    <author>
        <name>Jessica Mullen</name>
        <uri>http://www.underconsideration.com/mt-fpo/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=6</uri>
    </author>
    
        <category term="Self promotion" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="envelope" label="envelope" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="invitation" label="invitation" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="letterpress" label="letterpress" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="screenprint" label="screenprint" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="thankyou" label="thank you" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="tote" label="tote" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.underconsideration.com/fpo/">
        
        <![CDATA[<p>Hand-drawn type and illustrations accomplish everything Clark + Huot set out to do. These party elements are friendly, inviting, accessible, and even inspiring&#8212;something about well-made, hand-rendered designs makes you think "I could do that!" and then maybe you actually will.</p>

<blockquote><p><small>The intention of the Pass It On creative was to elicit some excitement in, as well as give something back to the creative community. We wanted people to see Clark + Huot as more accessible and open by inviting inventive individuals in to our office to connect with each other in a less formal environment, which is what fed the concept: all things that are Clark + Huot and in the creative realm put out on display for people to absorb what interests them and pass it on.</small></p></blockquote>

<p><img src="http://www.underconsideration.com/fpo/project_images/passiton_01.jpg" alt="Pass It On Party Materials" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/passiton_02.jpg" alt="Pass It On Party Materials" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/passiton_03.jpg" alt="Pass It On Party Materials" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/passiton_04.jpg" alt="Pass It On Party Materials" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/passiton_05.jpg" alt="Pass It On Party Materials" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/passiton_06.jpg" alt="Pass It On Party Materials" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/passiton_07.jpg" alt="Pass It On Party Materials" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/passiton_08.jpg" alt="Pass It On Party Materials" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/passiton_09.jpg" alt="Pass It On Party Materials" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/passiton_10.jpg" alt="Pass It On Party Materials" /></p>]]>
        <![CDATA[<h2>Project Overview</h2>



<h4>DESCRIPTION</h4>
Party Promotion Print Creative (Invites, Envelopes, Posters, Thank You Cards, Tote)


<h4>CLIENT</h4>
Self-promotional for <a href="http://www.clarkhuot.com" target="_blank">Clark + Huot</a>


<h4>DATE</h4>
August-September 2011


<h4>DESIGN CREDITS</h4>
llustration: Anthony Kowalczyk<br/>Design: Christopher Samms<br/>Creative Direction: Ed Huot<br/>Concept: Anthony Kowalczyk &amp; Christopher Samms<br />


<h4>PRINT CREDITS</h4>
Posters, tote bags and thank you card: Paul Phillips at <a href="http://fyfeprinting.com/">Fyfe Printing</a><br/>Paper: donated by Holyoke Fine Papers & Unisource<br/>Invites &amp; Envelopes: <a href="http://aldine.com/">Aldine</a>


<h4>TYPE CREDITS</h4>
Neutra, designed by Christian Schwartz for House Industries<br/>Handwriting by Christopher Samms &amp; Christopher Kroeker




<h2>Production Details</h2>



<h4>QUANTITY PRODUCED</h4>
Invites: 300, Envelopes: 300, Posters: 150, Thank You Cards: 250, Tote Bags: 200



<h4>PRODUCTION TIME</h4>
One month


<h4>DIMENSIONS: WIDTH &times; HEIGHT &times; DEPTH</h4>
Invites: 5.75 in &times; 9.25 in<br/>Envelopes: 6 in &times; 9.5 in<br/>Posters: 11 in  &times; 17 in



<h4>PRINT METHOD</h4>
Invites, envelopes, thank you cards: letterpress<br/>Posters and tote: screenprint


<h4>PAPER STOCK</h4>
Posters: Cougar Uncoated<br/>Thank You Cards: Holyoke Premium Cotton Uncoated


<h4>NUMBER OF COLORS</h4>
2 Spot Colors




<br /><br />]]> 
        <![CDATA[<img src="http://www.underconsideration.com/images/advx3_rss_header.gif" alt="Many thanks to our ADVx3 Partners" />
<br />
<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=17__zoneid=0__cb=b5cf3b2ed3__oadest=http%3A%2F%2Fwww.neenahpaper.com%2Fclassic%3Futm_campaign%3DUnderConsideration_CLASSIC_OctNov2011%26utm_source%3DBanner"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=3&amp;what=17&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a8e15125" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=19__zoneid=0__cb=34d6d77ea8__oadest=http%3A%2F%2Fbranding.sva.edu%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=4&amp;what=19&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a08973cc" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=137__zoneid=0__cb=219ba69dba__oadest=http%3A%2F%2Fwww.howdesignlive.com%2Fehome%2Findex.php%3Feventid%3D28153%26tabid%3D43817%26%26utm_source%3DUnderCons%26utm_medium%3DUnderCons%26utm_campaign%3DLogo%2526URLonUnderCons"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=13&amp;what=137&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a07b49a1" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=138__zoneid=0__cb=8b23db1a8c__oadest=http%3A%2F%2Fwww.fontbureau.com%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=7&amp;what=138&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a94e2f63" border="0" /></a>]]>    
</content>
</entry>

<entry>
    <title>&quot;The Adventures of You and I&quot; Book</title>
    <link rel="alternate" type="text/html" href="http://www.underconsideration.com/fpo/archives/2012/02/the-adventures-of-you-and-i-book.php" />
    <id>tag:www.underconsideration.com,2012:/fpo//1.906</id>

    <published>2012-02-01T20:33:50Z</published>
    <updated>2012-02-01T21:07:56Z</updated>

    <summary></summary>
    <author>
        <name>Armin</name>
        <uri>http://www.underconsideration.com/mt-fpo/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=1</uri>
    </author>
    
        <category term="Books" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="diy" label="DIY" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="handstitched" label="hand stitched" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="inket" label="inket" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="mohawk" label="mohawk" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="navajo" label="navajo" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ondemand" label="on demand" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.underconsideration.com/fpo/">
        
        <![CDATA[<p>Please excuse us while we use our own blog for some self promotion, although we sense that this may be of interest to plenty of our readers, as we feel there is a good chance that many of you are moms or dads, aunts or uncles, or even grandpas and grandmas, so&hellip; Our latest project at UnderConsideration headquarters is <a href="http://theadventuresofyouandi.com/"><em>The Adventures of You and I</em></a>, a one-of-a-kind children book, customized on demand to each kid, printed individually, and hand-bound. Illustrated by my wife and partner Bryony and written with all the silliness of a 5-year-old by me.</p>

<p>Each book is produced off of a master Adobe InDesign file in which we turn on and off a multitude of layers to customize hair style and color, skin color, the kid's favorite color, and whether they use glasses or not. We also do a simple find-and-replace to customize the text of the story to include the kid's name. We then print it on our somewhat trusty Epson <span class="caps">R1800 </span>on Letter-size sheets of Mohawk Navajo. We chose an offset paper as we wanted something nicer, more unique, and (more importantly) way less expensive than specialty inkjet paper. We print one side, let it dry a little, then stick back all the fronts and print the backs. Covers are laminated and then the whole book is hand-sewn on a typical Singer sewing machine. It's a little labor intensive and we'll keep streamlining the process as the more orders come in.</p>

<p>So, if you know a kid who is tired of reading about the adventures of Dora, Olivia, Fancy Nancy, Clifford, or some other mainstream character, this book places each kid right in the middle of the story as the main character.</p>

<p><img src="http://www.underconsideration.com/fpo/project_images/ofyouandi_01.jpg" alt="The Adventures of You and I" width="600" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/ofyouandi_02.jpg" alt="The Adventures of You and I" width="600" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/ofyouandi_03.jpg" alt="The Adventures of You and I" width="600" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/ofyouandi_04.jpg" alt="The Adventures of You and I" width="600" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/ofyouandi_05.jpg" alt="The Adventures of You and I" width="600" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/ofyouandi_06.jpg" alt="The Adventures of You and I" width="600" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/ofyouandi_07.jpg" alt="The Adventures of You and I" width="600" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/ofyouandi_08.jpg" alt="The Adventures of You and I" width="600" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/ofyouandi_09.jpg" alt="The Adventures of You and I" width="600" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/ofyouandi_10.jpg" alt="The Adventures of You and I" width="600" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/ofyouandi_11.jpg" alt="The Adventures of You and I" width="600" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/ofyouandi_12.jpg" alt="The Adventures of You and I" width="600" /></p>]]>
        <![CDATA[<h2>Project Overview</h2>



<h4>DESCRIPTION</h4>
"The Adventures of You and I" Book


<h4>CLIENT</h4>
Self


<h4>DATE</h4>
July 2011 &ndash; February 2012


<h4>DESIGN CREDITS</h4>
<a href="http://www.underconsideration.com/">UnderConsideration</a>:<br />Bryony Gomez-Palacio, illustration<br />Armin Vit, writing<br />


<h4>PRINT CREDITS</h4>
UnderConsideration's Epson R1800


<h4>TYPE CREDITS</h4>
Bello Pro<br />Omnes


<h4>AVAILABLE FOR PURCHASE</h4>
<a href="http://theadventuresofyouandi.com/">$15 + Shipping</a>



<h2>Production Details</h2>



<h4>QUANTITY PRODUCED</h4>
Open


<h4>PRODUCTION COST</h4>
Still trying to figure it out based on ink usage.<br />1,000 sheets of Letter-size paper: $81


<h4>PRODUCTION TIME</h4>
Ongoing


<h4>DIMENSIONS: WIDTH &times; HEIGHT &times; DEPTH</h4>
11 in &times; 8.5 in


<h4>PAGE COUNT</h4>
16


<h4>PRINT METHOD</h4>
Inkjet


<h4>PAPER STOCK</h4>
Mohawk Navajo, Brilliant White, Smooth, 80 lb Text


<h4>NUMBER OF COLORS</h4>
CMYK



<h4>BINDING</h4>
Hand Sewn


<h4>OTHER</h4>
Laminated Covers

<br /><br />]]> 
        <![CDATA[<img src="http://www.underconsideration.com/images/advx3_rss_header.gif" alt="Many thanks to our ADVx3 Partners" />
<br />
<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=17__zoneid=0__cb=b5cf3b2ed3__oadest=http%3A%2F%2Fwww.neenahpaper.com%2Fclassic%3Futm_campaign%3DUnderConsideration_CLASSIC_OctNov2011%26utm_source%3DBanner"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=3&amp;what=17&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a8e15125" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=19__zoneid=0__cb=34d6d77ea8__oadest=http%3A%2F%2Fbranding.sva.edu%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=4&amp;what=19&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a08973cc" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=137__zoneid=0__cb=219ba69dba__oadest=http%3A%2F%2Fwww.howdesignlive.com%2Fehome%2Findex.php%3Feventid%3D28153%26tabid%3D43817%26%26utm_source%3DUnderCons%26utm_medium%3DUnderCons%26utm_campaign%3DLogo%2526URLonUnderCons"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=13&amp;what=137&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a07b49a1" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=138__zoneid=0__cb=8b23db1a8c__oadest=http%3A%2F%2Fwww.fontbureau.com%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=7&amp;what=138&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a94e2f63" border="0" /></a>]]>    
</content>
</entry>

<entry>
    <title>Ribbon Type Specimen</title>
    <link rel="alternate" type="text/html" href="http://www.underconsideration.com/fpo/archives/2012/02/ribbon-type-specimen.php" />
    <id>tag:www.underconsideration.com,2012:/fpo//1.905</id>

    <published>2012-02-01T11:19:16Z</published>
    <updated>2012-02-01T12:22:06Z</updated>

    <summary></summary>
    <author>
        <name>Armin</name>
        <uri>http://www.underconsideration.com/mt-fpo/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=1</uri>
    </author>
    
        <category term="Booklet" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.underconsideration.com/fpo/">
        
        <![CDATA[<p>Ribbon, designed by Dan Gneiding, is a lovely and cautiously ornate typeface sold by Lost Type under their "pay what you want" model. Except that if you pay $30 or more you get one of the most fun and nicely crafted type specimens I have seen in a while. Printed in two vibrant colors, Dan and his guest designers bring to life Ribbon in a way that makes you pay not just what you want but what Dan deserves. </p>

<blockquote><p><small>There were a few cost saving devices which, when used in a unique way, ended up adding character and value to the book, not taking away.<br /><br />Most notably is probably the binding. Side stitching with staples can end up looking like a last minute business meeting had out. Elongating the 'spine' and having a die-cut window wrap around the edge turned what could have looked like cheap binding into a more considered, deliberate solution. It also allowed for an orange bleed to be printed on each page hidden in the spine which creates the illusion of edging in the die-cut window.<br /><br />The cover was left unprinted and hand embossed after the books were printed and bound. We used an custom plate in an extra long reach desk top embosser.</small></p></blockquote>

<p><img src="http://www.underconsideration.com/fpo/project_images/losttype_specimen_01.jpg" alt="Ribbon Type Specimen" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/losttype_specimen_02.jpg" alt="Ribbon Type Specimen" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/losttype_specimen_03.jpg" alt="Ribbon Type Specimen" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/losttype_specimen_04.jpg" alt="Ribbon Type Specimen" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/losttype_specimen_05.jpg" alt="Ribbon Type Specimen" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/losttype_specimen_06.jpg" alt="Ribbon Type Specimen" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/losttype_specimen_07.jpg" alt="Ribbon Type Specimen" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/losttype_specimen_08.jpg" alt="Ribbon Type Specimen" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/losttype_specimen_09.jpg" alt="Ribbon Type Specimen" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/losttype_specimen_10.jpg" alt="Ribbon Type Specimen" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/losttype_specimen_11.jpg" alt="Ribbon Type Specimen" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/losttype_specimen_12.jpg" alt="Ribbon Type Specimen" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/losttype_specimen_13.jpg" alt="Ribbon Type Specimen" /></p>]]>
        <![CDATA[<h2>Project Overview</h2>



<h4>DESCRIPTION</h4>
Ribbon Type Specimen


<h4>CLIENT</h4>
<a href="http://losttype.com/">Lost Type Co-Op</a>


<h4>DATE</h4>
September 2011


<h4>DESIGN CREDITS</h4>
Dan Gneiding, Art Direction and Design<br />Guest Designers: Linda Eliasen<br />Mauricio Cremer<br />Chaun Osburn<br />Jim Leszczynski<br />Olivia Verdugo<br />Elysse Ricci<br />Andy Rementer<br />Namik Schwarz<br />Lachlan Heywood <br />Riley Cran<br />Ryan Katrina


<h4>PRINT CREDITS</h4>
Printing: <a href="http://www.kalnin.com/">Kalnin Graphics</a><br />Embossing: Dan Gneiding with a desk top embosser<br />Embosser: <a href="http://www.stamp-connection.com/products/IEmb%20Long.html">Stamp Connection</a>


<h4>TYPE CREDITS</h4>
All from Lost Type:<br />Ribbon<br />On Ramp<br />Muncie<br />Mensch<br />Ministry <br />Airship<br />Deming


<h4>AVAILABLE FOR PURCHASE</h4>
<a href="http://losttype.com/blog/2011/10/03/introducing-ribbon-the-ribbon-specimen-book/">$30 with purchase of Ribbon</a>



<h2>Production Details</h2>



<h4>QUANTITY PRODUCED</h4>
300


<h4>PRODUCTION COST</h4>
$2,700


<h4>PRODUCTION TIME</h4>
2 Weeks


<h4>DIMENSIONS: WIDTH &times; HEIGHT &times; DEPTH</h4>
7 in &times; 9 in


<h4>PAGE COUNT</h4>
36


<h4>PRINT METHOD</h4>
Offset


<h4>PAPER STOCK</h4>
Cover: Neenah Oxford Road, 80 lb Cover<br />Interior: Cougar Opaque, 60 lb Text


<h4>NUMBER OF COLORS</h4>
2 Spot



<h4>BINDING</h4>
Side stitched, with wrap around cover. 4 staples.  


<br /><br />]]> 
        <![CDATA[<img src="http://www.underconsideration.com/images/advx3_rss_header.gif" alt="Many thanks to our ADVx3 Partners" />
<br />
<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=17__zoneid=0__cb=b5cf3b2ed3__oadest=http%3A%2F%2Fwww.neenahpaper.com%2Fclassic%3Futm_campaign%3DUnderConsideration_CLASSIC_OctNov2011%26utm_source%3DBanner"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=3&amp;what=17&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a8e15125" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=19__zoneid=0__cb=34d6d77ea8__oadest=http%3A%2F%2Fbranding.sva.edu%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=4&amp;what=19&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a08973cc" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=137__zoneid=0__cb=219ba69dba__oadest=http%3A%2F%2Fwww.howdesignlive.com%2Fehome%2Findex.php%3Feventid%3D28153%26tabid%3D43817%26%26utm_source%3DUnderCons%26utm_medium%3DUnderCons%26utm_campaign%3DLogo%2526URLonUnderCons"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=13&amp;what=137&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a07b49a1" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=138__zoneid=0__cb=8b23db1a8c__oadest=http%3A%2F%2Fwww.fontbureau.com%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=7&amp;what=138&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a94e2f63" border="0" /></a>]]>    
</content>
</entry>

<entry>
    <title>Apocalypse Ephemeris Calendar</title>
    <link rel="alternate" type="text/html" href="http://www.underconsideration.com/fpo/archives/2012/01/apocalypse-ephemeris-calendar.php" />
    <id>tag:www.underconsideration.com,2012:/fpo//1.897</id>

    <published>2012-01-31T18:11:29Z</published>
    <updated>2012-01-31T19:11:22Z</updated>

    <summary></summary>
    <author>
        <name>Kelly Cree</name>
        <uri>http://www.underconsideration.com/mt-fpo/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=5</uri>
    </author>
    
        <category term="Calendar" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="2012" label="2012" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="apocalypse" label="apocalypse" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="calendar" label="calendar" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="letterpress" label="letterpress" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="screenprint" label="screenprint" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.underconsideration.com/fpo/">
        
        <![CDATA[<p>As the disaster-loving designer tells you himself, hurry up and enjoy these satirical end of the world situations, because there's no telling when &#8230;</p>

<p><iframe src="http://player.vimeo.com/video/33445349?title=0&amp;byline=0&amp;portrait=0" width="601" height="338" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe><img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<img src="http://www.underconsideration.com/fpo/project_images/apocalypseephemeris_01.jpg" alt="Apocalypse Ephemeris Calendar" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/apocalypseephemeris_02.jpg" alt="Apocalypse Ephemeris Calendar" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/apocalypseephemeris_03.jpg" alt="Apocalypse Ephemeris Calendar" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/apocalypseephemeris_04.jpg" alt="Apocalypse Ephemeris Calendar" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/apocalypseephemeris_05.jpg" alt="Apocalypse Ephemeris Calendar" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/apocalypseephemeris_06.jpg" alt="Apocalypse Ephemeris Calendar" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/apocalypseephemeris_07.jpg" alt="Apocalypse Ephemeris Calendar" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/apocalypseephemeris_08.jpg" alt="Apocalypse Ephemeris Calendar" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/apocalypseephemeris_09.jpg" alt="Apocalypse Ephemeris Calendar" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/apocalypseephemeris_10.jpg" alt="Apocalypse Ephemeris Calendar" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/apocalypseephemeris_11.jpg" alt="Apocalypse Ephemeris Calendar" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/apocalypseephemeris_12.jpg" alt="Apocalypse Ephemeris Calendar" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/apocalypseephemeris_13.jpg" alt="Apocalypse Ephemeris Calendar" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/apocalypseephemeris_14.jpg" alt="Apocalypse Ephemeris Calendar" /> </p>]]>
        <![CDATA[<h2>Project Overview</h2>



<h4>DESCRIPTION</h4>
Calendar


<h4>CLIENT</h4>
Self-Promotional


<h4>DATE</h4>
November 2011


<h4>DESIGN CREDITS</h4>
Joe Anderson<br />


<h4>PRINT CREDITS</h4>
<a target="_new" href="http://allalongpress.com/">All Along Press</a>


<h4>TYPE CREDITS</h4>
Neutra


<h4>AVAILABLE FOR PURCHASE</h4>
<a href="http://hipstreet.bigcartel.com/product/apocalypse-ephemeris-calendar">$30</a> (Plus Shipping + Handling)



<h2>Production Details</h2>



<h4>QUANTITY PRODUCED</h4>
300




<h4>DIMENSIONS: WIDTH &times; HEIGHT &times; DEPTH</h4>
5 in &times; 7 in


<h4>PAGE COUNT</h4>
12


<h4>PRINT METHOD</h4>
Letterpress<br />Screenprint


<h4>PAPER STOCK</h4>
Neenah Classic Crest


<h4>NUMBER OF COLORS</h4>
2




<br /><br />]]> 
        <![CDATA[<img src="http://www.underconsideration.com/images/advx3_rss_header.gif" alt="Many thanks to our ADVx3 Partners" />
<br />
<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=17__zoneid=0__cb=b5cf3b2ed3__oadest=http%3A%2F%2Fwww.neenahpaper.com%2Fclassic%3Futm_campaign%3DUnderConsideration_CLASSIC_OctNov2011%26utm_source%3DBanner"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=3&amp;what=17&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a8e15125" border="0" /></a>

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<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=137__zoneid=0__cb=219ba69dba__oadest=http%3A%2F%2Fwww.howdesignlive.com%2Fehome%2Findex.php%3Feventid%3D28153%26tabid%3D43817%26%26utm_source%3DUnderCons%26utm_medium%3DUnderCons%26utm_campaign%3DLogo%2526URLonUnderCons"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=13&amp;what=137&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a07b49a1" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=138__zoneid=0__cb=8b23db1a8c__oadest=http%3A%2F%2Fwww.fontbureau.com%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=7&amp;what=138&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a94e2f63" border="0" /></a>]]>    
</content>
</entry>

<entry>
    <title><![CDATA[Herm&egrave;s Holiday Card]]></title>
    <link rel="alternate" type="text/html" href="http://www.underconsideration.com/fpo/archives/2012/01/herms-holiday-card.php" />
    <id>tag:www.underconsideration.com,2012:/fpo//1.900</id>

    <published>2012-01-31T11:37:08Z</published>
    <updated>2012-02-01T11:17:22Z</updated>

    <summary></summary>
    <author>
        <name>Kelly Cree</name>
        <uri>http://www.underconsideration.com/mt-fpo/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=5</uri>
    </author>
    
        <category term="Holiday Card" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="fashion" label="fashion" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="lasercut" label="laser-cut" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="screenprint" label="screenprint" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="sewing" label="sewing" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.underconsideration.com/fpo/">
        
        <![CDATA[<p>As part of a new year's special event, Herm&egrave;s thanked guests to their Athens store with these hand-embroidered cards commemorating the contemporary artisan concept that informed Herm&egrave;s 2011. </p>

<blockquote><p><small>The holiday illustration (with our studio's signature dot pattern) was silk-screened on book-binding cardboard. The Herm&egrave;s brand orange color thread revealed "2012" by connecting the laser cut holes aligned on a custom-made type.<br /><br />In the process of making this card we faced 2 problems. First the card-board was really rough and it was absorbing the white ink. To go fix that, my printer had to first silkscreen a UV varnish in advance to seal the cardboard, preventing the white color ink from soaking into the card.<br /><br />The second problem was the laser cut that created the holes by burning the paper. While embroidering the card, the thread was getting really dirty by the time the second number was finished. I therefore had to constantly clean the thread and the holes and keep the needle in a cumbersome way.</small></p></blockquote>

<p><img src="http://www.underconsideration.com/fpo/project_images/hermes2012_01.jpg" alt="Herm&amp;egrave;s Holiday Card" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/hermes2012_02.jpg" alt="Herm&amp;egrave;s Holiday Card" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/hermes2012_03.jpg" alt="Herm&amp;egrave;s Holiday Card" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/hermes2012_04.jpg" alt="Herm&amp;egrave;s Holiday Card" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/hermes2012_05.jpg" alt="Herm&amp;egrave;s Holiday Card" /> </p>]]>
        <![CDATA[<h2>Project Overview</h2>



<h4>DESCRIPTION</h4>
Greeting Card


<h4>CLIENT</h4>
Herm&egrave;s


<h4>DATE</h4>
December 2011


<h4>DESIGN CREDITS</h4>
<a href="http://www.kanella.com/about.php/" target="_new">Kanella</a><br />


<h4>PRINT CREDITS</h4>
Kefalonitis


<h4>TYPE CREDITS</h4>
Custom




<h2>Production Details</h2>



<h4>QUANTITY PRODUCED</h4>
450



<h4>PRODUCTION TIME</h4>
2 Months


<h4>DIMENSIONS: WIDTH &times; HEIGHT &times; DEPTH</h4>
10 cm &times; 14 cm (3.9 in &times; 5.5 in)



<h4>PRINT METHOD</h4>
Silkscreen<br />Laser Cut


<h4>PAPER STOCK</h4>
book-binding cardboard 1000 g


<h4>NUMBER OF COLORS</h4>
1


<h4>VARNISHES</h4>
1 UV 



<br /><br />]]> 
        <![CDATA[<img src="http://www.underconsideration.com/images/advx3_rss_header.gif" alt="Many thanks to our ADVx3 Partners" />
<br />
<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=17__zoneid=0__cb=b5cf3b2ed3__oadest=http%3A%2F%2Fwww.neenahpaper.com%2Fclassic%3Futm_campaign%3DUnderConsideration_CLASSIC_OctNov2011%26utm_source%3DBanner"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=3&amp;what=17&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a8e15125" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=19__zoneid=0__cb=34d6d77ea8__oadest=http%3A%2F%2Fbranding.sva.edu%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=4&amp;what=19&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a08973cc" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=137__zoneid=0__cb=219ba69dba__oadest=http%3A%2F%2Fwww.howdesignlive.com%2Fehome%2Findex.php%3Feventid%3D28153%26tabid%3D43817%26%26utm_source%3DUnderCons%26utm_medium%3DUnderCons%26utm_campaign%3DLogo%2526URLonUnderCons"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=13&amp;what=137&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a07b49a1" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=138__zoneid=0__cb=8b23db1a8c__oadest=http%3A%2F%2Fwww.fontbureau.com%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=7&amp;what=138&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a94e2f63" border="0" /></a>]]>    
</content>
</entry>

<entry>
    <title><![CDATA[IKEA&reg; PRESS Experimental Posters ]]></title>
    <link rel="alternate" type="text/html" href="http://www.underconsideration.com/fpo/archives/2012/01/ike-press-experimental-posters.php" />
    <id>tag:www.underconsideration.com,2012:/fpo//1.874</id>

    <published>2012-01-30T18:17:10Z</published>
    <updated>2012-01-30T19:17:17Z</updated>

    <summary></summary>
    <author>
        <name>Kelly Cree</name>
        <uri>http://www.underconsideration.com/mt-fpo/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=5</uri>
    </author>
    
        <category term="Posters" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="experimental" label="experimental" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="furniture" label="furniture" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="letterpress" label="letterpress" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="silkscreen" label="silkscreen" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.underconsideration.com/fpo/">
        
        <![CDATA[<p>I can hear the choo choo choo of this press chugging along as it creates the first product made from <span class="caps">IKEA</span>&reg; parts that will actually last all the live long day.  </p>

<blockquote><p><small><span class="caps">IKEA</span>&reg;PRESS is a collection of experiments with letterpress printing. The constructive elements of <span class="caps">IKEA</span>&reg; products substitute the traditional wooden printing letters and they become the printing die for limited editions. So can a stool or a door be used to impress their outline railtracks can become typographic, figurative or abstract compositions. The same elements can then be assembled back in the objects they belonged to. By doing so they get back their functionality, but they keep a sign of the printing process, they took part in and become themselves unique industrial products.</small></p></blockquote>

<p><img src="http://www.underconsideration.com/fpo/project_images/ikea_01.jpg" alt="IKEA&amp;reg; PRESS Experimental Posters" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/ikea_02.jpg" alt="IKEA&amp;reg; PRESS Experimental Posters" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/ikea_03.jpg" alt="IKEA&amp;reg; PRESS Experimental Posters" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/ikea_04.jpg" alt="IKEA&amp;reg; PRESS Experimental Posters" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/ikea_05.jpg" alt="IKEA&amp;reg; PRESS Experimental Posters" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/ikea_06.jpg" alt="IKEA&amp;reg; PRESS Experimental Posters" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/ikea_07.jpg" alt="IKEA&amp;reg; PRESS Experimental Posters" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/ikea_08.jpg" alt="IKEA&amp;reg; PRESS Experimental Posters" />
<img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" />
<iframe src="http://player.vimeo.com/video/31916386?title=0&amp;byline=0&amp;portrait=0" width="601" height="338" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>]]>
        <![CDATA[<h2>Project Overview</h2>



<h4>DESCRIPTION</h4>
Poster


<h4>CLIENT</h4>
Exhibition at Libreria 121+ Milan


<h4>DATE</h4>
November 2011


<h4>DESIGN CREDITS</h4>
<a href="http://www.lorenzobravi.com/" target="_new">Lorenzo Bravi</a><br />


<h4>PRINT CREDITS</h4>
<a target="_new" href="http://www.uno-di-uno.com/">1/1</a>


<h4>TYPE CREDITS</h4>
Custom




<h2>Production Details</h2>



<h4>QUANTITY PRODUCED</h4>
10




<h4>DIMENSIONS: WIDTH &times; HEIGHT &times; DEPTH</h4>
27.6 in &times; 39.4 in



<h4>PRINT METHOD</h4>
Letterpress<br />Silkscreen


<h4>PAPER STOCK</h4>
uncoated, 60g


<h4>NUMBER OF COLORS</h4>
blue, yellow (letterpress) + black (screenprint)




<br /><br />]]> 
        <![CDATA[<img src="http://www.underconsideration.com/images/advx3_rss_header.gif" alt="Many thanks to our ADVx3 Partners" />
<br />
<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=17__zoneid=0__cb=b5cf3b2ed3__oadest=http%3A%2F%2Fwww.neenahpaper.com%2Fclassic%3Futm_campaign%3DUnderConsideration_CLASSIC_OctNov2011%26utm_source%3DBanner"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=3&amp;what=17&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a8e15125" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=19__zoneid=0__cb=34d6d77ea8__oadest=http%3A%2F%2Fbranding.sva.edu%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=4&amp;what=19&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a08973cc" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=137__zoneid=0__cb=219ba69dba__oadest=http%3A%2F%2Fwww.howdesignlive.com%2Fehome%2Findex.php%3Feventid%3D28153%26tabid%3D43817%26%26utm_source%3DUnderCons%26utm_medium%3DUnderCons%26utm_campaign%3DLogo%2526URLonUnderCons"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=13&amp;what=137&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a07b49a1" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=138__zoneid=0__cb=8b23db1a8c__oadest=http%3A%2F%2Fwww.fontbureau.com%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=7&amp;what=138&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a94e2f63" border="0" /></a>]]>    
</content>
</entry>

<entry>
    <title>Mouscacho Calendar</title>
    <link rel="alternate" type="text/html" href="http://www.underconsideration.com/fpo/archives/2012/01/mouscacho-calendar.php" />
    <id>tag:www.underconsideration.com,2012:/fpo//1.873</id>

    <published>2012-01-30T11:53:19Z</published>
    <updated>2012-01-30T12:53:10Z</updated>

    <summary></summary>
    <author>
        <name>Jessica Mullen</name>
        <uri>http://www.underconsideration.com/mt-fpo/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=6</uri>
    </author>
    
        <category term="Calendar" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="acrylic" label="acrylic" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="calendar" label="calendar" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="cmyk" label="CMYK" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="digitalprinting" label="digital printing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="kaleidoscope" label="kaleidoscope" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="lasercut" label="laser cut" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="mdf" label="mdf" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="uncoated" label="uncoated" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.underconsideration.com/fpo/">
        
        <![CDATA[<p>Every day is unique and fun when seen through a kaleidoscope. Tie them all together with a mustache and you're looking at a good year ahead of you. </p>

<blockquote><p><small>This year my inspiration is the kaleidoscope because it is, for me, a great source of beautiful and hypnotic images, always new and never repeated; and that was just means every single day in every year, unique and unrepeatable.</small></p></blockquote>

<blockquote><p><small>The major challenge was to create an original and useful mechanism to hang the calendar on the wall, easy to handle, send (to other countries) and to change sheets every month; so I decided to create an exclusive branded shape design to be laser-cutted, using aluminum posts to bring all the sheets together on the hanger.</small></p></blockquote>

<p><img src="http://www.underconsideration.com/fpo/project_images/mouscacho_calendar_01.jpg" alt="Mouscacho Calendar" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/mouscacho_calendar_02.jpg" alt="Mouscacho Calendar" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/mouscacho_calendar_03.jpg" alt="Mouscacho Calendar" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/mouscacho_calendar_04.jpg" alt="Mouscacho Calendar" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/mouscacho_calendar_05.jpg" alt="Mouscacho Calendar" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/mouscacho_calendar_06.jpg" alt="Mouscacho Calendar" /> </p>]]>
        <![CDATA[<h2>Project Overview</h2>



<h4>DESCRIPTION</h4>
2012 Calendar


<h4>CLIENT</h4>
<a href="http://www.mouscacho.com/" target="_blank">Mouscacho</a>


<h4>DATE</h4>
September &ndash; October 2011


<h4>DESIGN CREDITS</h4>
<a href="http://www.behance.net/jasho" target="_blank">Jasho Salazar</a> for Mouscacho<br />



<h4>TYPE CREDITS</h4>
Deming EP by Mike Fortress<br/>Calluna Sans from Exljbris by Jos Buivenga


<h4>AVAILABLE FOR PURCHASE</h4>
<a href="http://www.etsy.com/listing/86603378/mouscacho-2012-calendar" target="_blank">$19.90 + Shipping</a>



<h2>Production Details</h2>



<h4>QUANTITY PRODUCED</h4>
50


<h4>PRODUCTION COST</h4>
$300


<h4>PRODUCTION TIME</h4>
2 weeks


<h4>DIMENSIONS: WIDTH &times; HEIGHT &times; DEPTH</h4>
14 cm &times; 28 cm &times; 0.8 cm (5.5 in &times; 11 in &times; .3 in)


<h4>PAGE COUNT</h4>
13


<h4>PRINT METHOD</h4>
Digital print


<h4>PAPER STOCK</h4>
Uncoated 216 gr


<h4>NUMBER OF COLORS</h4>
CMYK



<h4>BINDING</h4>
Laser cut MDF or acrylic hanger, aluminum posts


<br /><br />]]> 
        <![CDATA[<img src="http://www.underconsideration.com/images/advx3_rss_header.gif" alt="Many thanks to our ADVx3 Partners" />
<br />
<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=17__zoneid=0__cb=b5cf3b2ed3__oadest=http%3A%2F%2Fwww.neenahpaper.com%2Fclassic%3Futm_campaign%3DUnderConsideration_CLASSIC_OctNov2011%26utm_source%3DBanner"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=3&amp;what=17&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a8e15125" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=19__zoneid=0__cb=34d6d77ea8__oadest=http%3A%2F%2Fbranding.sva.edu%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=4&amp;what=19&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a08973cc" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=137__zoneid=0__cb=219ba69dba__oadest=http%3A%2F%2Fwww.howdesignlive.com%2Fehome%2Findex.php%3Feventid%3D28153%26tabid%3D43817%26%26utm_source%3DUnderCons%26utm_medium%3DUnderCons%26utm_campaign%3DLogo%2526URLonUnderCons"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=13&amp;what=137&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a07b49a1" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=138__zoneid=0__cb=8b23db1a8c__oadest=http%3A%2F%2Fwww.fontbureau.com%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=7&amp;what=138&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a94e2f63" border="0" /></a>]]>    
</content>
</entry>

<entry>
    <title>Asano Designs Holiday Coasters</title>
    <link rel="alternate" type="text/html" href="http://www.underconsideration.com/fpo/archives/2012/01/asano-designs-holiday-coasters-needs-description.php" />
    <id>tag:www.underconsideration.com,2012:/fpo//1.887</id>

    <published>2012-01-27T18:14:48Z</published>
    <updated>2012-01-27T19:14:15Z</updated>

    <summary></summary>
    <author>
        <name>Armin</name>
        <uri>http://www.underconsideration.com/mt-fpo/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=1</uri>
    </author>
    
        <category term="Holiday Card" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="cmyk" label="CMYK" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="coasters" label="coasters" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="offset" label="offset" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="spotglossuv" label="spot gloss uv" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.underconsideration.com/fpo/">
        
        <![CDATA[<p>Put an egg(nog) on it! These coasters come with a pre-glossed glass or cup stain so that you don't feel guilty about ruining the adorable illustrations. Plus, it should be required that all Christmas gifts use candy cane-colored string.</p>

<blockquote><p><small>The coasters were printed on a durable 40pt smooth silk paper with rounded corners and a spot UV varnish on both sides. The tags were printed on a 12pt smooth silk paper with an emboss and a die cut for the candy cane string to hold it all together. </small></p></blockquote>

<p><img src="http://www.underconsideration.com/fpo/project_images/asano_holiday_01.jpg" alt="Asano Designs Holiday Coasters" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/asano_holiday_02.jpg" alt="Asano Designs Holiday Coasters" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/asano_holiday_03.jpg" alt="Asano Designs Holiday Coasters" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/asano_holiday_04.jpg" alt="Asano Designs Holiday Coasters" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/asano_holiday_05.jpg" alt="Asano Designs Holiday Coasters" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/asano_holiday_06.jpg" alt="Asano Designs Holiday Coasters" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/asano_holiday_07.jpg" alt="Asano Designs Holiday Coasters" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/asano_holiday_08.jpg" alt="Asano Designs Holiday Coasters" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/asano_holiday_09.jpg" alt="Asano Designs Holiday Coasters" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/asano_holiday_10.jpg" alt="Asano Designs Holiday Coasters" /> </p>]]>
        <![CDATA[<h2>Project Overview</h2>



<h4>DESCRIPTION</h4>
Coasters


<h4>CLIENT</h4>
Self-Promotion


<h4>DATE</h4>
November-December 2011


<h4>DESIGN CREDITS</h4>
<a href="http://www.asanodesigns.com/" target="_blank">Asano Designs</a>:<br />Creative Director: Michael Campasano<br />


<h4>PRINT CREDITS</h4>
<a href="http://newprintfactory.com/index.asp" target="_blank">New Print Factory</a>


<h4>TYPE CREDITS</h4>
Luxury Royal




<h2>Production Details</h2>



<h4>QUANTITY PRODUCED</h4>
500



<h4>PRODUCTION TIME</h4>
2 weeks


<h4>DIMENSIONS: WIDTH &times; HEIGHT &times; DEPTH</h4>
4.5 in &times; 4.5 in



<h4>PRINT METHOD</h4>
Offset


<h4>PAPER STOCK</h4>
Smooth Silk, 40pt


<h4>NUMBER OF COLORS</h4>
CMYK


<h4>VARNISHES</h4>
Spot UV



<br /><br />]]> 
        <![CDATA[<img src="http://www.underconsideration.com/images/advx3_rss_header.gif" alt="Many thanks to our ADVx3 Partners" />
<br />
<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=17__zoneid=0__cb=b5cf3b2ed3__oadest=http%3A%2F%2Fwww.neenahpaper.com%2Fclassic%3Futm_campaign%3DUnderConsideration_CLASSIC_OctNov2011%26utm_source%3DBanner"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=3&amp;what=17&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a8e15125" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=19__zoneid=0__cb=34d6d77ea8__oadest=http%3A%2F%2Fbranding.sva.edu%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=4&amp;what=19&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a08973cc" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=137__zoneid=0__cb=219ba69dba__oadest=http%3A%2F%2Fwww.howdesignlive.com%2Fehome%2Findex.php%3Feventid%3D28153%26tabid%3D43817%26%26utm_source%3DUnderCons%26utm_medium%3DUnderCons%26utm_campaign%3DLogo%2526URLonUnderCons"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=13&amp;what=137&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a07b49a1" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=138__zoneid=0__cb=8b23db1a8c__oadest=http%3A%2F%2Fwww.fontbureau.com%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=7&amp;what=138&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a94e2f63" border="0" /></a>]]>    
</content>
</entry>

<entry>
    <title>Manic Christmas Kit</title>
    <link rel="alternate" type="text/html" href="http://www.underconsideration.com/fpo/archives/2012/01/a-christmas-pack-needs-description.php" />
    <id>tag:www.underconsideration.com,2012:/fpo//1.885</id>

    <published>2012-01-27T11:38:12Z</published>
    <updated>2012-01-27T12:44:24Z</updated>

    <summary></summary>
    <author>
        <name>Armin</name>
        <uri>http://www.underconsideration.com/mt-fpo/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=1</uri>
    </author>
    
        <category term="Holiday Card" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="box" label="box" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="chalkboardpaint" label="chalkboard paint" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="cmyk" label="CMYK" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="holidaycard" label="holiday card" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="holidaygift" label="holiday gift" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="laserprinter" label="laser printer" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="selfpromotional" label="self-promotional" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="silkscreen" label="silkscreen" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.underconsideration.com/fpo/">
        
        <![CDATA[<p>"Consumed correctly," explains Manic, "this bundle will produce the most magical effects &mdash; eternal youth; a keen nose to guide you to the nearest bar; an outstanding sense of humour; and an insatiable desire to be merry." We'll have to take their word about all that but what's for sure is that this kit produces joy to the eyes with all the different elements delightfully put together by hand by the team. Plus, it reminds me: Need to get some disco dust for the office.</p>

<p>Read more about the water <a href="http://www.manic.com.sg/water/" target="_blank">here</a></p>

<blockquote><p><small>We learned that we're actually pretty good at menial labour such as bottling, silkscreening, and making boxes with the office printer and a penknife. It's not as tedious as it sounds and can even be thoroughly enjoyable with the right company. We also learnt that the office laser printer can take a fair bit of punishment. </small></p></blockquote>

<p><img src="http://www.underconsideration.com/fpo/project_images/manic_holiday_01.jpg" alt="A Christmas Pack" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/manic_holiday_02.jpg" alt="A Christmas Pack" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/manic_holiday_03.jpg" alt="A Christmas Pack" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/manic_holiday_04.jpg" alt="A Christmas Pack" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/manic_holiday_05.jpg" alt="A Christmas Pack" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/manic_holiday_06.jpg" alt="A Christmas Pack" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/manic_holiday_07.jpg" alt="A Christmas Pack" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/manic_holiday_08.jpg" alt="A Christmas Pack" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/manic_holiday_09.jpg" alt="A Christmas Pack" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/manic_holiday_10.jpg" alt="A Christmas Pack" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/manic_holiday_11.jpg" alt="A Christmas Pack" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/manic_holiday_12.jpg" alt="A Christmas Pack" /></p>]]>
        <![CDATA[<h2>Project Overview</h2>



<h4>DESCRIPTION</h4>
Manic Christmas Kit


<h4>CLIENT</h4>
Self-promotional


<h4>DATE</h4>
December 2011


<h4>DESIGN CREDITS</h4>
<a href="http://wearemanic.com/2011/12/manics-merrymaking-must-haves/" target="_blank">Manic Design</a><br />



<h4>TYPE CREDITS</h4>
Aspect<br />Eames<br />Fenway<br />Knockout<br />Neutraface Slab<br />Radio<br />Sentinel<br />Soho<br />Stag




<h2>Production Details</h2>



<h4>QUANTITY PRODUCED</h4>
25


<h4>PRODUCTION COST</h4>
$200


<h4>PRODUCTION TIME</h4>
1 month




<h4>PRINT METHOD</h4>
Laser<br />Silkscreen<br />Chalkboard paint



<h4>NUMBER OF COLORS</h4>
CMYK




<br /><br />]]> 
        <![CDATA[<img src="http://www.underconsideration.com/images/advx3_rss_header.gif" alt="Many thanks to our ADVx3 Partners" />
<br />
<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=17__zoneid=0__cb=b5cf3b2ed3__oadest=http%3A%2F%2Fwww.neenahpaper.com%2Fclassic%3Futm_campaign%3DUnderConsideration_CLASSIC_OctNov2011%26utm_source%3DBanner"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=3&amp;what=17&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a8e15125" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=19__zoneid=0__cb=34d6d77ea8__oadest=http%3A%2F%2Fbranding.sva.edu%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=4&amp;what=19&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a08973cc" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=137__zoneid=0__cb=219ba69dba__oadest=http%3A%2F%2Fwww.howdesignlive.com%2Fehome%2Findex.php%3Feventid%3D28153%26tabid%3D43817%26%26utm_source%3DUnderCons%26utm_medium%3DUnderCons%26utm_campaign%3DLogo%2526URLonUnderCons"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=13&amp;what=137&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a07b49a1" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=138__zoneid=0__cb=8b23db1a8c__oadest=http%3A%2F%2Fwww.fontbureau.com%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=7&amp;what=138&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a94e2f63" border="0" /></a>]]>    
</content>
</entry>

<entry>
    <title>Holly Day Cards</title>
    <link rel="alternate" type="text/html" href="http://www.underconsideration.com/fpo/archives/2012/01/holly-day-cards-needs-description.php" />
    <id>tag:www.underconsideration.com,2012:/fpo//1.895</id>

    <published>2012-01-26T18:23:11Z</published>
    <updated>2012-01-26T19:24:50Z</updated>

    <summary></summary>
    <author>
        <name>Armin</name>
        <uri>http://www.underconsideration.com/mt-fpo/mt-cp.cgi?__mode=view&amp;blog_id=1&amp;id=1</uri>
    </author>
    
        <category term="Holiday Card" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="card" label="card" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="envelope" label="envelope" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="holidaycard" label="holiday card" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="plastisol" label="plastisol" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="screenprint" label="screenprint" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="selfpromotional" label="self-promotional" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="spotink" label="spot ink" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.underconsideration.com/fpo/">
        
        <![CDATA[<p>This collection of Holiday cards featuring quotes from popular Holiday movies &mdash; I embarrassingly can only guess one &mdash; are not only hot to look at but are also a must-rub as they are silkscreened with a thicker more raise-y ink on a bunch of different papers. For some on-the-scene photos of the printing go <a href="http://www.flickr.com/photos/tommys-image-extravaganza/sets/72157628591673591/">here</a>.</p>

<blockquote><p><small>During the printing of these cards we ran out of ink. Being up against a deadline we had the idea to try out some plastisol ink instead. The one downside to using plastisol is it needs to reach over 300ºF to fully set. Heating the paper in between colors was pretty tricky. Sometimes the paper warped or shrunk, so registration on the second color was very difficult. In the end we were able to pull some awesome looking prints. Using plastisol gave the cards a real unique look, the ink sort of lays on top of the paper and it has a really awesome raised/tactile feel to it.</small></p></blockquote>

<p><img src="http://www.underconsideration.com/fpo/project_images/holly_day_01.jpg" alt="Holly Day Cards" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/holly_day_02.jpg" alt="Holly Day Cards" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/holly_day_03.jpg" alt="Holly Day Cards" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/holly_day_04.jpg" alt="Holly Day Cards" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/holly_day_05.jpg" alt="Holly Day Cards" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/holly_day_06.jpg" alt="Holly Day Cards" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/holly_day_07.jpg" alt="Holly Day Cards" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/holly_day_08.jpg" alt="Holly Day Cards" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/holly_day_09.jpg" alt="Holly Day Cards" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/holly_day_10.jpg" alt="Holly Day Cards" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/holly_day_11.jpg" alt="Holly Day Cards" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/holly_day_12.jpg" alt="Holly Day Cards" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/holly_day_13.jpg" alt="Holly Day Cards" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/holly_day_14.jpg" alt="Holly Day Cards" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/holly_day_15.jpg" alt="Holly Day Cards" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/holly_day_16.jpg" alt="Holly Day Cards" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/holly_day_17.jpg" alt="Holly Day Cards" /> <img src="http://www.underconsideration.com/fpo/images/divider_images.gif" alt="---" /><br />
<img src="http://www.underconsideration.com/fpo/project_images/holly_day_18.jpg" alt="Holly Day Cards" /> </p>]]>
        <![CDATA[<h2>Project Overview</h2>



<h4>DESCRIPTION</h4>
Holly Day Cards


<h4>CLIENT</h4>
Self



<h4>DESIGN CREDITS</h4>
<a href="http://www.tommyperezdesign.com/" target="_blank">Tommy Perez</a><br />


<h4>PRINT CREDITS</h4>
<a href="http://crookedpressprinting.blogspot.com/" target="_blank">Crooked Press Printing</a>


<h4>TYPE CREDITS</h4>
Ribbon by Dan Gneiding for Lost Type Co-op




<h2>Production Details</h2>



<h4>QUANTITY PRODUCED</h4>
15 sets of 4 cards w/ matching shipping envelopes



<h4>PRODUCTION TIME</h4>
1 day


<h4>DIMENSIONS: WIDTH &times; HEIGHT &times; DEPTH</h4>
5 in &times; 7 in



<h4>PRINT METHOD</h4>
Screenprint


<h4>PAPER STOCK</h4>
Various colors of French Paper - Poptone 100lb. cover


<h4>NUMBER OF COLORS</h4>
2 spot inks




<br /><br />]]> 
        <![CDATA[<img src="http://www.underconsideration.com/images/advx3_rss_header.gif" alt="Many thanks to our ADVx3 Partners" />
<br />
<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=17__zoneid=0__cb=b5cf3b2ed3__oadest=http%3A%2F%2Fwww.neenahpaper.com%2Fclassic%3Futm_campaign%3DUnderConsideration_CLASSIC_OctNov2011%26utm_source%3DBanner"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=3&amp;what=17&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a8e15125" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=19__zoneid=0__cb=34d6d77ea8__oadest=http%3A%2F%2Fbranding.sva.edu%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=4&amp;what=19&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a08973cc" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=137__zoneid=0__cb=219ba69dba__oadest=http%3A%2F%2Fwww.howdesignlive.com%2Fehome%2Findex.php%3Feventid%3D28153%26tabid%3D43817%26%26utm_source%3DUnderCons%26utm_medium%3DUnderCons%26utm_campaign%3DLogo%2526URLonUnderCons"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=13&amp;what=137&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a07b49a1" border="0" /></a>

<a href="http://underconsideration.com/oa_x/www/delivery/ck.php?oaparams=2__bannerid=138__zoneid=0__cb=8b23db1a8c__oadest=http%3A%2F%2Fwww.fontbureau.com%2F"><img src="http://underconsideration.com/oa_x/www/delivery/avw.php?campaignid=7&amp;what=138&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a94e2f63" border="0" /></a>]]>    
</content>
</entry>

</feed>

