Opinions on corporate and brand identity work.
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“modern”
Reviewed
Noted
Linked
Spotted
Announced
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New Logo and Identity for Irvington Theater by A.A. Trabucco-Campos and Pràctica
Bold-faced Layer
before
after
Reviewed Aug. 10, 2020
New Logo and Identity for Una Europa by Base Design
All for Una and Una for All
before
after
Reviewed Jul. 30, 2020
New Logo and Identity for Delta Gamma by Ologie
Anchor Management
before
after
Reviewed Jul. 29, 2020
Episodes 001 – 004
The Follow-up: 4-Episode Summary
read more
Announced Jul. 15, 2020
Follow-up: New Name, Logo, and Identity for TGI Fridays UK by SomeOne
Friday Night Stripes
Follow-up
Reviewed Jul. 7, 2020
New Logo and Identity for Iceland National Football Team by Brandenburg
Do Not Fuck with the Icelandic
before
after
Reviewed Jul. 2, 2020
New Logo and Identity for Museu Nacional da República by Porto Rocha
Round Hole in a Square Peg
before
after
Reviewed Jun. 17, 2020
Friday Likes 332
From Peck Design Associates, Positivity Branding, and Olssøn Barbieri
a
b
c
Reviewed Jun. 12, 2020
New Logo and Identity for Little League by Ologie
In a League of their Own
before
after
Reviewed Jun. 11, 2020
New Logo, Identity, and Packaging for Healist Naturals by Robot Food
Time and CBD Healist All Wounds
New
Reviewed Jun. 4, 2020
New Logo and Identity for Popeyes by Jones Knowles Ritchie
Eyes on the Prize
before
after
Reviewed Jun. 1, 2020
New Logo and Identity for Schuh by Snask
Unschuhre About this One
before
after
Reviewed May. 21, 2020
New Logo and Identity for Modern People by Merkitys
Spotted Apr. 21, 2020
New Logo, Identity, and Packaging for Cadbury by Bulletproof
Signature Purple
before
after
Reviewed Apr. 15, 2020
New Name, Logo, and Identity for Telly by Studio Najbrt
Only Time Will Telly
before
after
Reviewed Apr. 1, 2020
New Logo and Identity for Jigsaw by Upperquad
War and Piece
before
after
Reviewed Mar. 31, 2020
New Logo and Packaging for Oio Lab by Hugmun
To the Victor Belong the Oils
before
after
Reviewed Mar. 30, 2020
New Logo and Identity for ORA by The Working Assembly
On Pins and Needles
New
Reviewed Mar. 18, 2020
New Logo and Identity for Clube de Criação by Wieden+Kennedy
Star-struck
before
after
Reviewed Mar. 16, 2020
New Logo, Identity, and Packaging for Tong Heng by &Larry
Great Way to Tart your Day
before
after
Reviewed Feb. 24, 2020
New Logo, Identity, and Livery for Aegean by PriestmanGoode
Two Birds with one Stone
before
after
Reviewed Feb. 19, 2020
New Logo and Identity for Royal Astronomical Society by Johnson Banks
Shoot for the Stars
before
after
Reviewed Feb. 3, 2020
New Logo and Identity for EQ3 by Wedge
Three’s a Crowd Pleaser
before
after
Noted Jan. 27, 2020
New Logo and Identity for Klaipeda University by Andstudio
Making Waves
before
after
Noted Jan. 17, 2020
New Logo and Identity for Prostorcrew by Roma Erohnovich
Welcome to a New Era
before
after
Reviewed Jan. 16, 2020
New Logo and Identity for GoDaddy done In-house
All Systems Go
before
after
Reviewed Jan. 15, 2020
New Logo and Identity for CEV by Alphabet
Uncanny Volley
before
after
Reviewed Jan. 14, 2020
New Logo and Identity for Fisher-Price by Pentagram
The Price is Right
before
after
Reviewed Jan. 7, 2020
New Logo and Identity for Alsa by Interbrand
Where the Wind Blows
before
after
Noted Dec. 18, 2019
New Logo, Identity, and Packaging for Peace Coffee by Werner Design Werks
Peace Offering
before
after
Reviewed Dec. 17, 2019
New Logo, Identity, and On-Air Look for FOX by Trollbäck + Company
What does the FOX Say?
before
after
Reviewed Dec. 10, 2019
New Logo and Identity for Ironclad done In-house with Century
The Iron App
before
after
Noted Dec. 4, 2019
New Logo, Identity, and On-Air Look for IFC by Gretel
Still Remarkably On and Off
before
after
Reviewed Nov. 20, 2019
New Logo and Identity for Warner Bros. by Pentagram
Nice Shield Bruh
before
after
Reviewed Nov. 18, 2019
New Logo and Identity for Zooba by &Walsh
From Egypt with Love
before
after
Reviewed Nov. 14, 2019
New Logo and Identity for 2019 Brand New Conference by UnderConsideration
Sensory Overload
New
Reviewed Nov. 13, 2019
New Logo and Identity for Reebok done In-house with Darrin Crescenzi
’Bok to the Future
before
after
Reviewed Nov. 12, 2019
New Logo for Vox Media by Triboro and In-house
Boom Vox
before
after
Noted Nov. 7, 2019
New Logo and Identity for Aerosoles by YummyColours
Sole Sisters
before
after
Noted Oct. 21, 2019
New Logo and Identity for Museo Moderno by Estudio Garricho and Omnibus-Type
Nom Nom
before
after
Reviewed Oct. 10, 2019
New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house
Served on a Bluer Platter
before
after
Reviewed Oct. 1, 2019
New Logo and Identity for Skyscanner by Koto
I See Sun-tanning People
before
after
Reviewed Sep. 30, 2019
New Logo and Packaging for Läkerol by NORD ID
The Scarlett Letter: A Pastille
before
after
Reviewed Sep. 17, 2019
Print Peppermint
It’s Hip to be Square — Especially if You’re Made of Paper
read more
Posted Sep. 16, 2019
New Logo and Identity for Volkswagen done In-house
Frame of Mind
before
after
Reviewed Sep. 10, 2019
New Logo and Identity for Android by Huge
Do Androids Dream of Electric Logos?
before
after
Reviewed Sep. 5, 2019
New Identity for Ingersoll by A New Kind of Kick
Time is of the Essence
New
Reviewed Sep. 4, 2019
New Logo and Identity for Sheffield Theatres by Cafeteria
To Exclame, or not to Exclame, there is no Question
before
after
Reviewed Aug. 29, 2019
New Logo, Identity, and Packaging for Prost Brewing by CODO
Blackletter is the New Black
before
after
Reviewed Aug. 28, 2019
New Logo, Identity, and Packaging for Jacobsen by Montdor
Better with Age
before
after
Reviewed Aug. 26, 2019
New Logo and Identity for The Prince Akatoki by Interbrand
Rise and Shine
New
Reviewed Aug. 7, 2019
New Logo for Tour de France
Chapeau?
before
after
Noted Aug. 2, 2019
New Logo and Identity for Boots UK by Coley Porter Bell
These Boots Are Made for Shoppin’
before
after
Reviewed Jul. 30, 2019
New Logo and Identity for Grateful Farms by Ghost
Deadheads, amirite?
New
Noted Jul. 26, 2019
New Logo and Identity for Chater-Lea by Nous House
Pedal to the Metal
before
after
Noted Jul. 11, 2019
New Identity for Barcelona Design Week 2019 by ESIETE
Walk Toward the Light… Regular, Medium, Semibold, and Bold
New
Reviewed Jul. 10, 2019
Follow-up: New Logo, Identity, and On-air Look for Discovery Channel by Roger
Roger Framed Who?
Follow-up
Reviewed Jul. 9, 2019
New Logo and Identity for Amsteldok by VBAT
All Hands on Dok
New
Reviewed Jul. 8, 2019
New Logo and Identity for Trulia by Design Studio
Welcome to the Nabe
before
after
Reviewed Jul. 1, 2019
New Logo and Identity for D-Day Exhibit by Rose
Tale of the Tape
New
Noted Jun. 28, 2019
New Logo and Identity for Northland Community College and Northland Pioneers by Object
Space Jam
before
after
Reviewed Jun. 26, 2019
New Logo and Identity for MAIF by W&cie
Red Triangle is Red
before
after
Reviewed Jun. 25, 2019
New Logo, Identity, and Packaging for Lone Star Brewery by Switch
Texas State of Mind
before
after
Reviewed Jun. 19, 2019
New Logo and Identity for Correos by Summa
Crowning Achievement
before
after
Reviewed Jun. 17, 2019
New Logo and Identity for The Ivors by The Playground
Do the Write Thing
before
after
Reviewed May. 30, 2019
New Name, Logo, and Identity for Hussle by Onwards
Hussle and Bussle
before
after
Reviewed May. 29, 2019
New Logo and Identity for Duquesne University Athletics by ChangeUp
Duke it Out
before
after
Reviewed May. 23, 2019
News
IKEA goes with Løgo-ås-Windöw
Link
Linked May. 15, 2019
New Logo and Identity for Scotiabank
No Love for the Globe
before
after
Reviewed May. 2, 2019
New Logo and Identity for Université de Paris by Graphéine
In One Eiffel Swoop
before
after
Noted Apr. 30, 2019
Interesting
U.S. Gov Web Design Language
Link
Via
Linked Apr. 26, 2019
New Logo and Identity for El Paso Opera by Mast
Step It Uuuuuuuuup
before
after
Reviewed Apr. 24, 2019
New Logo and Identity for City of Vienna by Saffron
Shield of Dreams
before
after
Reviewed Apr. 16, 2019
Follow-up: New Logo and Identity for Oslo Kommune by Creuna
Oslo Known As
Follow-up
Reviewed Apr. 10, 2019
New Name, Logo, and Identity for Apostrophe by Character
Treat Yo’ Self
before
after
Reviewed Mar. 27, 2019
New Logo, Identity, and Livery for Air Arabia by Interbrand
Connect the Dots
before
after
Reviewed Mar. 20, 2019
New Logo and Identity for Vy by Snøhetta
Veni, Vydi, Vyci
before
after
Reviewed Mar. 19, 2019
New On-air Look for TeenNick by Trollbäck+Company
Between Types
New
Reviewed Mar. 7, 2019
Funny
Big Brands, Googie Style
Link
Linked Mar. 6, 2019
New Logo and Identity for Fiskars Group by DesignStudio
Crown Jewel
before
after
Reviewed Mar. 6, 2019
New Logo and Identity for McKinsey by Wolff Olins
High Contrast
before
after
Reviewed Feb. 27, 2019
New Logo and Identity for The Knot by Pentagram
To Be or Knot To Be
before
after
Reviewed Feb. 26, 2019
New Logo and Identity for City of Paris by Carré Noir
Always Be Shipping
before
after
Reviewed Feb. 21, 2019
New Logo and Identity for Bendes by ARENAS@lab
Between a Rock and a Bent Place
before
after
Reviewed Feb. 19, 2019
New Logo and Identity for CBRE Build done In-house
If you Builder it, they will Come
New
Reviewed Feb. 18, 2019
New Logo and Identity for Aurlands by Heydays
A Loafer for your Thoughts
before
after
Reviewed Feb. 7, 2019
New Logo and Packaging for Spare Snacks by The Clerkenwell Brothers
Hung Out to Dry
before
after
Reviewed Feb. 6, 2019
New Logo and Identity for Anchorage by Stitzlein Studio
Touch Sensitive
New
Noted Feb. 5, 2019
New Logo and Packaging for Grado Labs by High Tide
Get Your Head(phone) in the Game
before
after
Reviewed Jan. 28, 2019
New Logo and Identity for Universidad TecMilenio by Chermayeff & Geismar & Haviv
Cross Paths
before
after
Noted Jan. 25, 2019
New Identity for National Museum of Iceland by Jonsson & Lemacks and Siggi Odds
Iceland of Plenty
before
after
Reviewed Jan. 23, 2019
New Logo, Identity, and Livery for Aer Lingus by Lippincott
Shamrock On
before
after
Reviewed Jan. 22, 2019
Friday Likes 270
From Spy Studio, Werklig, and LOVEMEDO
a
b
c
Reviewed Dec. 14, 2018
New Logo and Identity for League of Legends European Championship by DesignStudio
A League of their eOwn
before
after
Reviewed Dec. 10, 2018
New Logo and Packaging for Raaka by Andrea Trabucco-Campos and Simon Blockley
Sans Roast
before
after
Reviewed Dec. 5, 2018
New Logo for Hitco Entertainment by Chermayeff & Geismar & Haviv
Hit me Baby 1 More Time
New
Noted Dec. 4, 2018
New Logo and Identity for SMK by Andstudio
Icon by Icon
before
after
Reviewed Nov. 29, 2018
New Logo and Packaging for Heyday by Collins
Crack a Smile
New
Reviewed Nov. 28, 2018
New Logo and Identity for The British Academy by Only
B To The A To The B To The A
before
after
Reviewed Nov. 27, 2018
New Logo for Bank of America by Lippincott
Capture the Flag
before
after
Reviewed Nov. 26, 2018
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