Photo: John-Michael Maas/Darby Films
One of the key aspects of VisionSpring’s model are the Vision Entrepreneurs (VEs) — village-based individuals who have been prepared to do eye test exams and prescribe glasses — that hold public exams in different towns. To promote these events, VEs rely on posters, banners and handouts created locally to be able to attract potential customers and, in some cases, VEs face illiteracy and must be able to communicate through images. UnderConsideration worked with VisionSpring to develop a very basic set of field materials that could be easily updated and replicated, accompanied by a set of illustrations to enhance their communication impact.
To support the logo for VisionSpring we created a simple identity system that could be applied and extended to various business and communication materials.
For their 2008 Growth Capital Offering document applied through the Nonprofit Finance Fund, VisionSpring had the opportunity to use a cover fold-out page to tell its story in a more visual manner than the rest of the document allowed. As part of our ongoing work for this fledgling nonprofit organization, we designed an inside cover featuring photographs of VisionSpring’s activity around the world and a spread emphasizing the breadth, reach and impact of its model. The main diagram reiterates the original concept of the logo, as an organization whose central idea can generate global ripples.
VisionSpring, formerly known as Scojo Foundation, is a “nonprofit social enterprise that reduces poverty and generates economic opportunities through the sale of affordable glasses in impoverished regions throughout Asia, Latin America and Africa.“ UnderConsideration had the exciting opportunity to help the organization redesign their identity.