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Rudy Vanderlans Speaks Up

This time I had the opportunity to ask a few questions to Rudy Vanderlans. In case you have been hiding under a rock for the past 18 years Rudy is the co-founder of Emigre. Along with the Macintosh in 1984, Emigre revolutionized Desktop Publishing, Graphic Design and Font Publishing and Design. Today they strive to voice their own and unique views on Design through their magazine and typeface design.

On this interview I harped a bit on my impression that Emigre’s changes reflect a need to please us [designers] to continue subscribing to their publication and purchasing their fonts. Rudy cleared that matter, and put my concerns to rest that Emigre was “selling out.”

I’m glad they are not.

> Read the interview.

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ENTRY DETAILS
ARCHIVE ID 1299 FILED UNDER Interview
PUBLISHED ON Nov.08.2002 BY Armin
WITH COMMENTS
Comments
Armin’s comment is:

I now it's a slightly long interview, but don't be lazy, give it a quick read. I'm sure somebody has an opinion.

And perhaps it’s a myth that designers don’t read. Like Jeffery Keedy once said.

Could this be true?

Darrel? I'm sure you have something to say. Hrant? yeah, you are probably going to have a field day with this one. Coles? Joshua?

On Nov.08.2002 at 03:08 PM
KM’s comment is:

I’ve noticed a lack of critical investigation of today’s graphic design scene, and very few if any new voices are writing passionately about graphic design.

That's what we are trying to do here - right? ; )

There’s all these new design styles circulating, but they all seem to exist independent of ideology or any kind of conviction, and it has generated very little in depth analysis or opposition.

And the people said - Amen.

On Nov.08.2002 at 05:58 PM
Hrant’s comment is:

Wow, Armin - an even bigger catch! How do you do it?

--

Depth? I think Emigre is just now starting to "get deep" - but better late than never - never being what most type designers die at.

Now that Emigre is going back to type, I think it's up to us to support them, writing letters, articles, submitting designs - *talking*, passionately.

BTW, I really admire RvL for not being a politician. That's what makes me sick more than anything else.

--

Template Gothic:

I've heard from an "insider" that Fella actually deserves most of the credit for it.

hhp

On Nov.09.2002 at 12:33 PM
tom’s comment is:

Great job Armin!!!

DA BABA WALTERS OF DESIGN!

On Nov.10.2002 at 10:15 PM
Armin’s comment is:

>an even bigger catch! How do you do it?

Can I stick with �Mexican charm’ again?

>Now that Emigre is going back to type, I think it's up to us to support them, writing letters, articles, submitting designs - *talking*, passionately.

That is a great comment. I think that's what made Emigré special back then, the interactivity with their readers. And I sincerely hope this approach works for them.

>DA BABA WALTERS OF DESIGN!

I would consider myself more of a Jerry Springer, but Walters works too.

On Nov.12.2002 at 01:19 PM
Kiran Max Weber’s comment is:

HOW has an interview with Rudy on their "new" site.

On Jan.29.2003 at 10:39 AM
Armin’s comment is:

>HOW has an interview with Rudy

See, those are the lame questions I try to stay away from. How many times can they (not only HOW, but CA, Print, etc.) ask the same questions over and over. It's just not relevant to read the interviews anymore. I don't like to toot my own horn a lot, but I think that's what makes our interviews enjoyable, we ask smarter more interesting questions.

On Jan.29.2003 at 11:01 AM
Jon’s comment is:

I think HOW tends to gear itself more towards the younger designer (not in visual style, though). They assume their audience is either in art school or relatively new in the field and might not have some of the historical background that others have.

That being said, how many times DOES it need be asked how they got the name Emigre?? ;-) Maybe Rudy and Zuzana need to put up an "Enough Already FAQ" with answers to those types of questions!

On Jan.29.2003 at 11:49 AM
Armin’s comment is:

>They assume their audience is either in art school or relatively new in the field and might not have some of the historical background that others have.

True. So which publication would we turn to to get the "next level" of design information? I can only think of Eye, perhaps that's why it's so expensive. And some of Emigre's past issues.

Any others?

On Jan.29.2003 at 12:53 PM
d’s comment is:

I started to look at magazines like Domus, interiors, Architecture, Blueprint, Architectural Record and Graphics International.

I'm not sure you need to consider the next level so much as perhaps - another level, somewhere else. There is design in other industries, and it can help to learn or be introduced to their influences, or thinking.

On Jan.29.2003 at 01:00 PM
Armin’s comment is:

>There is design in other industries, and it can help to learn or be introduced to their influences, or thinking.

Every now and then I do, because you are right, they are different professions, but you still need to solve a problem somehow, and their processes could somehow apply to design. But, I do like to read about graphic design, that's what I'm really interested in, so it would be nice to have more varied publications on design that tackle less "mainstream" issues. And, dare I think it, that never has any design annuals interspersed throughout the year.

On Jan.29.2003 at 02:42 PM