… and sometimes more. All of the above “required” information has given rise to the near necessity of the double-sided business card. We continually find ourselves sandwiched between “The type is too small,” and “Can we just add …”
The business card is far from obsolete. It still serves as the primary leave-behind and the single source of contact. It also serves as the ambassador of the company, out there alone, standing in for people in Rolodexes everywhere (yes, people still, incredibly, use Rolodexes); and along with what foolishness might come out of a person’s mouth, the card gives that first critical impression of the company.
But how much more information can the poor little things hold?
Changes in size and shape always meet with protest. “It doesn’t fit into my card holder.” “I had to trim it down.” And the folded card … well, I’m just prejudiced against them — probably because I had one in the early ’90s and it’s just so … early ’90s. Maybe it’s time I got over that.
One of my favourite cards was one I designed a few years ago for my boyfriend. Name, phone number. People loved it. That was before he got email … and a web address … and …
I have one little trick I use: I just put the email address and then either somehow highlight or separate the web portion of said address. Surely in this day and age people can figure that out.
So how about you? What tricks and tactics do you use to get all that information into a 12p x 21p space?