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New vs. Old: FutureBrand in Edmonton

New vs. Old: FutureBrand in Edmonton
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The Alberta North Chapter of the Society of Graphic Designers of Canada presents David Weinberger and Sven Seger of Futurebrand (New York). They will be presenting case studies of UPS and the United Way. A moderated discussion will follow the talk.

Thursday November 4th, 2004

New Venue
Humanities Center
Sask. Drive and 111 Street

Lecture Theatre L-1, University of Alberta
(Parking in U or N zones, enter from 111 Street)

Reception in the foyer following the lecture.

Members of the Society of Graphic Designers of Canada: No Charge as a thank you for being a GDC member in 2004
Members of ACE, MADE and IABC: $10
Students: $5
All others: $20

Please RSVP by October 31st for tickets at [email protected] Note that you will be invoiced if you do not attend and have an RSVP. A limited number of tickets will be available at the door.

For more information visit www.gdcabnorth.net.

Door Prizes to be Won!
Sponsored by Coast Paper

Special thanks to Capital Colour Press, Coast Paper and the University of Alberta’s department of Art and Design for their contributions

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ENTRY DETAILS
ARCHIVE ID 2108 FILED UNDER News/Events
PUBLISHED ON Oct.11.2004 BY Armin
WITH COMMENTS
Comments
David Weinberger’s comment is:

Due to overwhelming demand for tickets, the venue for the FutureBrand event has been changed to the Humanities Center (Sask. Drive and 111 Street), Lecture Theatre L-1, University of Alberta (Parking in U or N zones, enter from 111 Street) Reception in the foyer following the lecture.

Hope to see you there.

On Oct.26.2004 at 10:12 AM
Michael Surtees’s comment is:

If you find yourself at the event tonight, please say hello at the reception!

+ Michael

On Nov.04.2004 at 10:16 AM
JonSel’s comment is:

So who won?

On Nov.11.2004 at 11:39 PM
David Weinberger’s comment is:

We had a great time and Edmonton was very welcoming. Bass got a few shots in, but was no match for the dreaded "spinning back-fist"

Michael Surtees and the GDC were great hosts.

On Nov.12.2004 at 01:14 PM
Michael Surtees’s comment is:

This should be the easiest post to write though I'm finding it to be quite difficult. How do you balance respect with wow? We have had the opportunity to hear some very good speakers in the past couple years - Casey Hrynkow, Dave Mason, Chris Staples, Michael Osborne, Kit Hinrichs, Alison Hahn and Nigel Smith, and Diti Katona among others. The difference this time is that I doubt Old vs. New would have happened without the community that is Speak Up!

The context was set up before I even saw the opportunity. Dave Weinberger had the guts to start talking about UPS here at SU and it eventually came full circle with the United Way in posts that would have never found itself in print. I sent a simple e�mail to Dave after the UPS discussion had happened to invite him to Edmonton. In the months preceding the bout, he was professional on a level that I've rarely encountered.

We had three times the amount of people that we usually have for an event. More importantly for the GDC, we had non designers come to hear the processes that Dave and Sven worked through to get it right for their clients. Chances are pretty good that you'll have the opportunity to hear Dave and Sven talk someday so I wont reveal too much. DesignMaven, you will be impressed. To those that think the redesigns are sacrilegious, (and you Yaleys know who you are), I challenge you to invite them to speak up on your turf. It will be worth the effort.

Above: Dave Weinberger, Sven Seger and Michael Surtees getting ready for the moderated discussion

On Nov.15.2004 at 11:45 AM
David Weinberger’s comment is:

Michael, Thanks for the kind words. We had a great time and the crowd was definitely receptive. I would love to think that the "three times the amount of people that we usually have for an event" where there because of me but I'm pretty sure you're promotion of the event had something to do with it. Great work.

To those that think the redesigns are sacrilegious, (and you Yaleys know who you are), I challenge you to invite them to speak up on your turf. It will be worth the effort.

I've got my boxing gloves ready…Scott.

On Nov.16.2004 at 03:47 PM
Michael Surtees’s comment is:

Dave and Sven's presentation in Edmonton can now be viewed at http://abnorth.gdc.net/futurebrand

On Jan.05.2005 at 12:54 PM