Have more fun, get more action and go online in this edition of Recent Rebrandings.
“The Baskin-Robbins name is known by 98 percent of Americans, but we’re not in every neighborhood. We want to build off the foundation we have,” James Franks, the company’s director of franchising, said.
Internally labeled “The new FUN Baskin-Robbins Logo”
A more modern and streamlined logo featuring block print was introduced, standing in stark contrast with the cursive lettering and chevrons of the past. Spike’s new logo will makes its debut on-air starting in May, along with the tagline Get More Action.
“Our company long ago accomplished the mission implied by our old name … we literally got America online,” said Jon Miller, Chairman and CEO of AOL. “Our new corporate identity better reflects our expanded mission - to make everyone’s online experience better. Plus, consumers in the U.S. and around the world already know us by our initials.”