UnderConsideration / EST. 2001
BOOK RECOMMENDATIONS
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At UnderConsideration headquarters our bookshelves are lined with too many design books, and when we find ourselves in bookstores our first order of business is to browse the design section for new arrivals. Here are some of the books we own or wish we did. This list will be updated regularly — look for theJust Added icon.

Jump to: By UnderConsideration / Monographs / Special Interest / Business / Career / Principles / Typography / Identity / Branding / Annuals/Compendiums / History / Writing / Miscellaneous

Last updated: February 2011

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BY UNDERCONSIDERATION
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Flaunt: Designing effective, compelling and memorable portfolios of creative work by Bryony Gomez-Palacio and Armin Vit

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Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design by Bryony Gomez-Palacio and Armin Vit

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Women Of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers by Bryony Gomez-Palacio and Armin Vit

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The Word It Book: Speak Up presents a gallery of interpreted words by Bryony Gomez-Palacio and Armin Vit

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MONOGRAPHS
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Book Just Added
Victore or, Who Died and Made You Boss? by James Victore

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I Wonder by Marian Bantjes

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Born Modern: The Life and Design of Alvin Lustig by Steve Heller, Elaine Lustig Cohen

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Unimark International: The Design of Business and the Business of Design by Jan Conradi

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Emigre No. 70 the Look Back Issue: Selections from Emigre Magazine 1-69. Celebrating 25 Years of Graphic Design by Rudy VanderLans

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Seymour: The Obsessive Images of Seymour Chwast by Seymour Chwast

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Max Huber by Stanislaus von Moos

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For the Love of Vinyl: The Album Art of Hipgnosis by Aubrey Powell, Storm Thorgerson

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Daniel Eatock Imprint: Works 1975-2007 by Daniel Eatock

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Graphic Thought Facility (A+D Series) by Zoe Ryan

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Peter Saville: Estate 1-127 by Peter Saville

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My work is not my work: Pierre Bernard - Design for the public domain by Hugues Boekraad

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Reasons to be Cheerful: The Life and Work of Barney Bubbles by Paul Gorman

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Active Literature: Jan Tschichold and New Typography by Christopher Burke

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Otto Neurath by Nader Vossoughian

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Modern Dog: 20 Years of Poster Art by Modern Dog

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Massin by Laetitia Wolff

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Vignelli From A to Z by Massimo and Leila Vignelli

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AGI: Graphic Design Since 1950 by Ben and Elly Bos

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Paul Rand: Conversations with Students by Michael Kroeger

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Alan Fletcher: Picturing and Poeting by Alan Fletcher

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Otl Aicher by Markus Rathgeb

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Alphabet Stories: A Chronicle of Technical Development by Hermann Zapf

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Factory Records: The Complete Graphic Album by Matthew Robertson

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Come Alive! The Spirited Art of Sister Corita by Julie Ault

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Josef Muller-Brockmann by Kerry William Purcell

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Soak Wash Rinse Spin by Tolleson Design

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It Is Beautiful… Then Gone by Martin Venezky

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The Push Pin Graphic: A Quarter Century of Innovative Design and Illustration by Steven Heller, Martin Venezky, Seymour Chwast

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Paul Rand by Steve Heller

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Robert Brownjohn: Sex And Typography By Emily King

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House Industries by House Industries

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Profile: Pentagram Design by the Editors of Phaidon Press

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Typographically Speaking: The Art of Matthew Carter by Margaret Re, Johanna Drucker, James Mosley

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karlssonwilker inc.’s tellmewhy: The First 24 Months of a New York Design Company by Clare Jacobson, Hjalti Karlsson, Jan Wilker

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Emotion as Promotion by Rick Valicenti

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Make It Bigger (Paperback) by Paula Scher

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SPECIAL INTEREST
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Book Just Added
Art of McSweeney's by McSweeney's

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Penguin 75: Designers, Authors, Commentary (the Good, the Bad…) by Paul Buckley

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Stereographics: Graphics in New Dimensions by Viction

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Beer: A Genuine Collection of Cans by Dan Becker, Lance Wilson

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Box Bottle Bag: The World's Best Package Designs from TheDieline.com by Andrew Gibbs

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Impressive: Printmaking, Letterpress and Graphic Design by R. Klanten, H. Hellige

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Naive: Modernism and Folklore in Contemporary Graphic Design by by R. Klanten, H. Hellige

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Rock Paper Show: Flatstock Volume One by Geoff Peveto

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Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970 by Museum für Gestaltung Zürich

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Fingerprint: The Art of Using Handmade Elements in Graphic Design by Chen Design Associates

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D.I.Y.: Design It Yourself by Ellen Lupton

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Soviet Posters: The Sergo Grigorian Collection by Maria Lafont

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Universal Principles of Design by William Lidwell, Kritina Holden and Jill Butler

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New Masters of Poster Design: Poster Design for the Next Century by John Foster

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Penguin by Design: A Cover Story 1935-2005 by Phil Baines

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By Its Cover: Modern American Book Cover Design by Ned Drew, Paul Sternberger

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This Ain’t No Disco: New Wave Album Covers by Jennifer McKnight-Trontz

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False Flat: Why Dutch Design is So Good by Aaron Betsky

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BUSINESS
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The Design Entrepreneur: Turning Graphic Design Into Goods That Sell by Steven Heller, Lita Talarico

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Ballsy: 99 Ways to Grow a Bigger Pair and Score Extreme Business Success by Karen Salmansohn

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Creating the Perfect Design Brief by Peter L. Phillips

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Inside the Business of Graphic Design: 60 Leaders Share Their Secrets of Success (Paperback) by Catharine Fishel

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CAREER
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Graphic Design: A User's Manual by Adrian Shaughnessy

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NEVER SLEEP: Graduating to Graphic Design by Andre Andreev, Dan Covert

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All Access: The Making of Thirty Extraordinary Graphic Designers by Stefan G. Bucher

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How To Be A Graphic Designer Without Losing Your Soul by Adrian Shaughnessy

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Becoming a Graphic Designer: A Guide to Careers in Design, 2nd Edition by Steven D. Heller, et al

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Inspirability: 40 Top Designers Speak Out About What Inspires by Matt Pashkow

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100 Habits of Successful Graphic Designers: Insider Secrets on Working Smart and Staying Creative by Plazm, Sarah Dougher, Joshua Berger

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PRINCIPLES
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SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients by Aaris Sherin

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The Essential Principles Of Graphic Design by Debbie Millman

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The Printmaking Bible: The Complete Guide to Materials and Techniques by Ann d’Arcy Hughes, Hebe Vernon-Morris

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How to Think Like a Great Graphic Designer by Debbie Millman

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Graphic Design: The New Basics by Ellen Lupton

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Grid Systems: Principles of Organizing Type by Kimberly Elam

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The Designer’s Guide to Astounding Photoshop Effects by Steven Heller, Gail Anderson

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Logo, Font & Lettering Bible by Leslie Cabarga

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Designing Books: Practice and Theory by Jost Hochuli, Robin Kinross

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Geometry of Design: Studies in Proportion and Composition by Kimberly Elam

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Forms Folds and Sizes: All the Details You Can Never Find but Need to Know (Turtleback) by Poppy Evans

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TYPOGRAPHY
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Made with FontFont: Type for independent minds by Erik Spiekermann, Jan Middendorp

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Typeface: Classic Typography for Contemporary Design by Tamye Riggs

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The Handy Book of Artistic Printing: Collection of Letterpress Examples with Specimens of Type, Ornament, Corner Fills, Borders, Twisters, Wrinklers, and other Freaks of Fancy by Doug Clouse, Angela Voulangas

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Playful Type: Ephemeral Lettering and Illustrative Fonts by R. Klanten, H. Hellige

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Type Addicted (The New Trend of a to Z Typo-Graphics) by Victionary

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Hand Job: A Catalog of Type by Michael Perry

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New Vintage Type: Classic Fonts for the Digital Age by Steven Heller and Gail Anderson

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Mexican Blackletter by Cristina Paoli

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U&lc : Influencing Design & Typography by John D. Berry

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Handwritten: Expressive Lettering in the Digital Age by Steven Heller, Mirko Ilic

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The Education of a Typographer by Steve Heller

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Twentieth-Century Type, New and Revised Edition by Lewis Blackwell

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Thinking With Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs) by Ellen Lupton

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Radical Type Design by Teal Triggs

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IDENTITY / BRANDING
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Book Just Added
Dynamic Identities in Cultural and Public Context by Ulrike Felsing

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Uncorporate Identity by Metahaven

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Pentagram Marks by Pentagram Partners

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Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands by Kevin Budelmann, Yang Kim, Curt Wozniak

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Recycling and Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design by Michael Hodgson

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Designers' Identities by Liz Farrelly

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iheartlogos Season One by iheartlogos

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Designing Obama by Scott Thomas

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Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies by WOW Branding

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TM, Trademarks Designed by Chermayeff & Geismar by Chermayeff Geismer Inc

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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design (Paperback) by Marty Neumeier

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Lovemarks: The Future Beyond Brands (Hardcover) by A. G. Lafley (Foreword), Kevin Roberts

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The Culting of Brands : Turn Your Customers into True Believers (Paperback) by Douglas Atkins

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Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy (Hardcover) by Marc Gobé

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Emotional Branding: The New Paradigm for Connecting Brands to People (Hardcover) by Marc Gobé, Sergio Zyman

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ANNUALS/COMPENDIUMS
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Book Just Added
Bibliographic: 100 Classic Graphic Design Books by Jason Godfrey

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For Sale: 200 Innovative Packaging Designs by John Foster

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Latin American Graphic Design by Julius Wiedemann, Felipe Taborda

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Fully Booked: Cover Art and Design for Books by M. Hubner, R. Klanten

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Data Flow: Visualising Information in Graphic Design by R. Klanten, N. Bourquin, S. Ehmann, F. van Heerden, T. Tissot

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Classique: Cover Art for Classical Music by Horst Scherg, Robert Klanten

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Look at This: Contemporary Brochures, Catalogues & Documents by Adrian Shaughnessy

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Logo by Michael Evamy

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Design Life Now: National Design Triennial 2006 by Barbara Bloemink, Ellen Lupton, et al

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C/ID: Visual Identity and Branding for the Arts by Angus Hyland, Emily King

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SPD Solid Gold: 40 Years of Award-Wining Magazine Design by ociety of Publication Designers

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Marks of Excellence by Per Mollerup

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HISTORY
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The Story of Graphic Design: From the Invention of Writing to the Birth of Digital Design by Patrick Cramsie

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Iron Fists: Branding the 20th-Century Totalitarian State by Steven Heller

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Graphic Design: A New History Stephen J. Eskilson

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Graphic Design History: A Critical Guide by Johanna Drucker and Emily McVarish

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The Bauhaus Ideal: Then and Now by William Smock

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No More Rules: Graphic Design and Postmodernism by Rick Poynor

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Merz to Emigre and Beyond: Progressive Magazine Design of the Twentieth Century by Steve Heller

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A History of Graphic Design by Philip Meggs

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Graphic Design: A History (Discoveries) by Alain Weill

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Design Literacy: Understanding Graphic Design by Steven Heller

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The Design Of Dissent by Milton Glaser, et al

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WRITING
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Book Just Added
Rework by Jason Fried, David Heinemeier Hansson

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Book Just Added
Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality by Scott Belsky

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Volume: Writings on Graphic Design, Music, Art, and Culture by Kenneth FitzGerald

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The Blue Lady's New Look and Other Curiosities: Posts from the Crossroads of Design and Marketing by Silas Amos

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79 Short Essays on Design by Michael Bierut

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Looking Closer 5: Critical Writings on Graphic Design by Michael Beirut, William Drenttel, Steven Heller

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Screen: Essays on Graphic Design, New Media, and Visual Culture by Jessica Helfand

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Designing Pornotopia: Travels in Visual Culture by Rick Poynor

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Emigre 69: The End by Rudy VanderLans

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Design Research by Brenda Laurel

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Citizen Designer: Perspectives on Design Responsibility Edited by Steven Heller and Veronique Vienne

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MISCELLANEOUS
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Book Just Added
Graphic: Inside the Sketchbooks of the World's Great Graphic Designers by Steven Heller, Lita Talarico

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Design School Confidential: Extraordinary Class Projects From the International Design Schools, Colleges, and Institutes by Steven Heller, Lita Talarico

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Studio Culture: The Secret Life of a Graphic Design Studio by Adrian Shaughnessy, Tony Brook

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The Anatomy of Design: Uncovering the Influences and Inspirations in Modern Graphic Design by Mirko Ilic, Steven Heller

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The Pentagram Papers: A collection of 36 papers containing curious, entertaining, stimulating, provocative, and occasionally controversial points of view by Pentagram

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On Air: The Visual Messages And Global Language Of MTV by MTV

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Stylepedia: A Guide to Graphic Design Mannerisms, Quirks, and Conceits by Steven Heller, Louise Fili

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100% Evil by Nicholas Blechman, Christoph Niemann

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Rethink Redesign Reconstruct: How Top Designers Create Bold New Work by Re:Interpreting Original Designs by Mark Wasserman

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The Substance of Style by Virginia Postrel

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Visual Literacy: A Conceptual Approach to Graphic Problem Solving (Paperback) by Judith Wilde, Richard Wilde

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A Smile in the Mind by Beryl McAlhone

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Design By Numbers by John Maeda



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