At UnderConsideration headquarters our bookshelves are lined with too many design books, and when we find ourselves in bookstores our first order of business is to browse the design section for new arrivals. Here are some of the books we own or wish we did. This list will be updated regularly — look for the
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Last updated: February 2011

Flaunt: Designing effective, compelling and memorable portfolios of creative work by Bryony Gomez-Palacio and Armin Vit

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design by Bryony Gomez-Palacio and Armin Vit

Women Of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers by Bryony Gomez-Palacio and Armin Vit

The Word It Book: Speak Up presents a gallery of interpreted words by Bryony Gomez-Palacio and Armin Vit

Victore or, Who Died and Made You Boss? by James Victore

I Wonder by Marian Bantjes

Born Modern: The Life and Design of Alvin Lustig by Steve Heller, Elaine Lustig Cohen

Unimark International: The Design of Business and the Business of Design by Jan Conradi

Emigre No. 70 the Look Back Issue: Selections from Emigre Magazine 1-69. Celebrating 25 Years of Graphic Design by Rudy VanderLans

Seymour: The Obsessive Images of Seymour Chwast by Seymour Chwast

Max Huber by Stanislaus von Moos

For the Love of Vinyl: The Album Art of Hipgnosis by Aubrey Powell, Storm Thorgerson

Daniel Eatock Imprint: Works 1975-2007 by Daniel Eatock

Graphic Thought Facility (A+D Series) by Zoe Ryan

Peter Saville: Estate 1-127 by Peter Saville

My work is not my work: Pierre Bernard - Design for the public domain by Hugues Boekraad

Reasons to be Cheerful: The Life and Work of Barney Bubbles by Paul Gorman

Active Literature: Jan Tschichold and New Typography by Christopher Burke

Otto Neurath by Nader Vossoughian
Modern Dog: 20 Years of Poster Art by Modern Dog
Massin by Laetitia Wolff
Vignelli From A to Z by Massimo and Leila Vignelli
AGI: Graphic Design Since 1950 by Ben and Elly Bos
Paul Rand: Conversations with Students by Michael Kroeger
Alan Fletcher: Picturing and Poeting by Alan Fletcher
Otl Aicher by Markus Rathgeb
Alphabet Stories: A Chronicle of Technical Development by Hermann Zapf
Factory Records: The Complete Graphic Album by Matthew Robertson

Come Alive! The Spirited Art of Sister Corita by Julie Ault

Josef Muller-Brockmann by Kerry William Purcell

Soak Wash Rinse Spin by Tolleson Design

It Is Beautiful… Then Gone by Martin Venezky

The Push Pin Graphic: A Quarter Century of Innovative Design and Illustration by Steven Heller, Martin Venezky, Seymour Chwast

Paul Rand by Steve Heller

Robert Brownjohn: Sex And Typography By Emily King

House Industries by House Industries

Profile: Pentagram Design by the Editors of Phaidon Press

Typographically Speaking: The Art of Matthew Carter by Margaret Re, Johanna Drucker, James Mosley

karlssonwilker inc.’s tellmewhy: The First 24 Months of a New York Design Company by Clare Jacobson, Hjalti Karlsson, Jan Wilker

Emotion as Promotion by Rick Valicenti

Make It Bigger (Paperback) by Paula Scher

Art of McSweeney's by McSweeney's

Penguin 75: Designers, Authors, Commentary (the Good, the Bad…) by Paul Buckley

Stereographics: Graphics in New Dimensions by Viction

Beer: A Genuine Collection of Cans by Dan Becker, Lance Wilson

Box Bottle Bag: The World's Best Package Designs from TheDieline.com by Andrew Gibbs

Impressive: Printmaking, Letterpress and Graphic Design by R. Klanten, H. Hellige

Naive: Modernism and Folklore in Contemporary Graphic Design by by R. Klanten, H. Hellige

Rock Paper Show: Flatstock Volume One by Geoff Peveto

Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970 by Museum für Gestaltung Zürich

Fingerprint: The Art of Using Handmade Elements in Graphic Design by Chen Design Associates

D.I.Y.: Design It Yourself by Ellen Lupton
Soviet Posters: The Sergo Grigorian Collection by Maria Lafont
Universal Principles of Design by William Lidwell, Kritina Holden and Jill Butler

New Masters of Poster Design: Poster Design for the Next Century by John Foster

Penguin by Design: A Cover Story 1935-2005 by Phil Baines

By Its Cover: Modern American Book Cover Design by Ned Drew, Paul Sternberger

This Ain’t No Disco: New Wave Album Covers by Jennifer McKnight-Trontz

False Flat: Why Dutch Design is So Good by Aaron Betsky

The Design Entrepreneur: Turning Graphic Design Into Goods That Sell by Steven Heller, Lita Talarico

Ballsy: 99 Ways to Grow a Bigger Pair and Score Extreme Business Success by Karen Salmansohn

Creating the Perfect Design Brief by Peter L. Phillips

Inside the Business of Graphic Design: 60 Leaders Share Their Secrets of Success (Paperback) by Catharine Fishel

Graphic Design: A User's Manual by Adrian Shaughnessy

NEVER SLEEP: Graduating to Graphic Design by Andre Andreev, Dan Covert

All Access: The Making of Thirty Extraordinary Graphic Designers by Stefan G. Bucher

How To Be A Graphic Designer Without Losing Your Soul by Adrian Shaughnessy

Becoming a Graphic Designer: A Guide to Careers in Design, 2nd Edition by Steven D. Heller, et al

Inspirability: 40 Top Designers Speak Out About What Inspires by Matt Pashkow

100 Habits of Successful Graphic Designers: Insider Secrets on Working Smart and Staying Creative by Plazm, Sarah Dougher, Joshua Berger

SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients by Aaris Sherin

The Essential Principles Of Graphic Design by Debbie Millman

The Printmaking Bible: The Complete Guide to Materials and Techniques by Ann d’Arcy Hughes, Hebe Vernon-Morris
How to Think Like a Great Graphic Designer by Debbie Millman
Graphic Design: The New Basics by Ellen Lupton

Grid Systems: Principles of Organizing Type by Kimberly Elam

The Designer’s Guide to Astounding Photoshop Effects by Steven Heller, Gail Anderson

Logo, Font & Lettering Bible by Leslie Cabarga

Designing Books: Practice and Theory by Jost Hochuli, Robin Kinross

Geometry of Design: Studies in Proportion and Composition by Kimberly Elam

Forms Folds and Sizes: All the Details You Can Never Find but Need to Know (Turtleback) by Poppy Evans
Made with FontFont: Type for independent minds by Erik Spiekermann, Jan Middendorp

Typeface: Classic Typography for Contemporary Design by Tamye Riggs

The Handy Book of Artistic Printing: Collection of Letterpress Examples with Specimens of Type, Ornament, Corner Fills, Borders, Twisters, Wrinklers, and other Freaks of Fancy by Doug Clouse, Angela Voulangas

Playful Type: Ephemeral Lettering and Illustrative Fonts by R. Klanten, H. Hellige
Type Addicted (The New Trend of a to Z Typo-Graphics) by Victionary
Hand Job: A Catalog of Type by Michael Perry
New Vintage Type: Classic Fonts for the Digital Age by Steven Heller and Gail Anderson
Mexican Blackletter by Cristina Paoli

U&lc : Influencing Design & Typography by John D. Berry

Handwritten: Expressive Lettering in the Digital Age by Steven Heller, Mirko Ilic

The Education of a Typographer by Steve Heller

Twentieth-Century Type, New and Revised Edition by Lewis Blackwell

Thinking With Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs) by Ellen Lupton

Radical Type Design by Teal Triggs

Dynamic Identities in Cultural and Public Context by Ulrike Felsing

Uncorporate Identity by Metahaven

Pentagram Marks by Pentagram Partners

Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands by Kevin Budelmann, Yang Kim, Curt Wozniak

Recycling and Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design by Michael Hodgson

Designers' Identities by Liz Farrelly

iheartlogos Season One by iheartlogos

Designing Obama by Scott Thomas
Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies by WOW Branding

TM, Trademarks Designed by Chermayeff & Geismar by Chermayeff Geismer Inc

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design (Paperback) by Marty Neumeier

Lovemarks: The Future Beyond Brands (Hardcover) by A. G. Lafley (Foreword), Kevin Roberts

The Culting of Brands : Turn Your Customers into True Believers (Paperback) by Douglas Atkins

Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy (Hardcover) by Marc Gobé

Emotional Branding: The New Paradigm for Connecting Brands to People (Hardcover) by Marc Gobé, Sergio Zyman

Bibliographic: 100 Classic Graphic Design Books by Jason Godfrey

For Sale: 200 Innovative Packaging Designs by John Foster

Latin American Graphic Design by Julius Wiedemann, Felipe Taborda

Fully Booked: Cover Art and Design for Books by M. Hubner, R. Klanten

Data Flow: Visualising Information in Graphic Design by R. Klanten, N. Bourquin, S. Ehmann, F. van Heerden, T. Tissot

Classique: Cover Art for Classical Music by Horst Scherg, Robert Klanten
Look at This: Contemporary Brochures, Catalogues & Documents by Adrian Shaughnessy
Logo by Michael Evamy

Design Life Now: National Design Triennial 2006 by Barbara Bloemink, Ellen Lupton, et al

C/ID: Visual Identity and Branding for the Arts by Angus Hyland, Emily King

SPD Solid Gold: 40 Years of Award-Wining Magazine Design by ociety of Publication Designers

Marks of Excellence by Per Mollerup

The Story of Graphic Design: From the Invention of Writing to the Birth of Digital Design by Patrick Cramsie

Iron Fists: Branding the 20th-Century Totalitarian State by Steven Heller
Graphic Design: A New History Stephen J. Eskilson
Graphic Design History: A Critical Guide by Johanna Drucker and Emily McVarish

The Bauhaus Ideal: Then and Now by William Smock

No More Rules: Graphic Design and Postmodernism by Rick Poynor

Merz to Emigre and Beyond: Progressive Magazine Design of the Twentieth Century by Steve Heller

A History of Graphic Design by Philip Meggs

Graphic Design: A History (Discoveries) by Alain Weill

Design Literacy: Understanding Graphic Design by Steven Heller

The Design Of Dissent by Milton Glaser, et al

Rework by Jason Fried, David Heinemeier Hansson

Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality by Scott Belsky

Volume: Writings on Graphic Design, Music, Art, and Culture by Kenneth FitzGerald

The Blue Lady's New Look and Other Curiosities: Posts from the Crossroads of Design and Marketing by Silas Amos
79 Short Essays on Design by Michael Bierut
Looking Closer 5: Critical Writings on Graphic Design by Michael Beirut, William Drenttel, Steven Heller

Screen: Essays on Graphic Design, New Media, and Visual Culture by Jessica Helfand

Designing Pornotopia: Travels in Visual Culture by Rick Poynor

Emigre 69: The End by Rudy VanderLans

Design Research by Brenda Laurel

Citizen Designer: Perspectives on Design Responsibility Edited by Steven Heller and Veronique Vienne

Graphic: Inside the Sketchbooks of the World's Great Graphic Designers by Steven Heller, Lita Talarico

Design School Confidential: Extraordinary Class Projects From the International Design Schools, Colleges, and Institutes by Steven Heller, Lita Talarico

Studio Culture: The Secret Life of a Graphic Design Studio by Adrian Shaughnessy, Tony Brook
The Anatomy of Design: Uncovering the Influences and Inspirations in Modern Graphic Design by Mirko Ilic, Steven Heller

On Air: The Visual Messages And Global Language Of MTV by MTV

Stylepedia: A Guide to Graphic Design Mannerisms, Quirks, and Conceits by Steven Heller, Louise Fili

100% Evil by Nicholas Blechman, Christoph Niemann

Rethink Redesign Reconstruct: How Top Designers Create Bold New Work by Re:Interpreting Original Designs by Mark Wasserman

The Substance of Style by Virginia Postrel

Visual Literacy: A Conceptual Approach to Graphic Problem Solving (Paperback) by Judith Wilde, Richard Wilde

A Smile in the Mind by Beryl McAlhone

Design By Numbers by John Maeda

The Adventures of You and I
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