UnderConsideration / EST. 2001
BRYONY GOMEZ-PALACIO
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Bryony Gomez-Palacio
Bryony Gomez-Palacio / UnderConsideration / Brooklyn, NY / E-MAIL

For Bryony, life seems like one endless trip. Having lived in Mexico City, Atlanta, Chicago, New York and now Austin you can usually spot her as the one with the camera and the multiple questions. Curiosity, determination and passion are what define her work and her unique approach. Creativity and the brain being key interests, she lectures and conducts workshops on the subject around the country. She is co-founder of UnderConsideration and the notorious Speak Up, The Design Encyclopedia, Brand New and most recently Quipsologies. Currently, she divides her time running UnderConsideration’s Department of Design, writing books, and pursuing her own ventures. All of this while taking care of daughter Maya.

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THE LONG VERSION
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In a life full of twists and turns, I have been surrounded by creatives my entire life. With a fine artist, a writer, an architect, a filmmaker and a few lawyers close by, I was raised in Mexico City amidst the urban life, mixed with a unique farm life as well. My first passion was dance, but when an injury forced me to change paths I discovered design. I was 17.

Not content with the education I was receiving while attending college in Mexico City I looked elsewhere for alternatives. That led me to a life-changing trip through Denver, New York and Atlanta. The last one, captured my heart and I decided to attend Portfolio Center after being caught by Hank Richardson’s claws. The next two years where the most inspiring, the hardest and the most fulfilling in my journey towards becoming a graphic designer. Sometime while in Atlanta, my then boyfriend (now father of our child) moved to the Southern City as well, and slowly we began to shape a life together.

Upon graduating, we packed our bags and moved to Chicago, the beautiful city of blasting winds and horrible winters. Here, I worked at Bagby and Company for a period of four years. With projects ranging from corporate identities, product naming, annual reports, TV spots, print advertising, packaging, to editorial and corporate communications, not a dull moment was to be found. Not even at home, where UnderConsideration was coming to life via the infamous Speak Up and its multiple side projects.

One day, we realized it was time to move to New York, where a new life was already taking shape. This time we hired movers. This time there was a sense of going home, and so in the beginning of the school year Brooklyn welcomed the family. Addison became my new home, working primarily on annual reports for small and Fortune 500 companies — other projects included branding and corporate comunications. After a couple of years, it was time to do my own thing, by setting up office in the newly renovated basement.

Today, I divide my time as best as I can. Some hours go to client work, others go into teaching at SVA, while others are spent on UnderConsideration. The Word It Book was published last year, and two more books are on the works. Stop Being Sheep is entering its fifth volume, and other ventures are on the stove. And finally, new daughter Maya takes up the rest of the available hours.


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