UnderConsideration / EST. 2001
NEWS ARCHIVE
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May 2014
NDA
/ National Design Awards Judging
Armin served as one of the judges — representing Communication Design — of the Cooper-Hewitt’s 2014 National Design Awards.
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/ PICA Conference
Armin will be one of the keynote speakers at PICA, presented by the Alberta North Chapter of the Graphic Designers of Canada, on May 9, 2014 in Edmonton.
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April 2014
UC.Quarterly Q1-2014
/ UC.Quarterly, Year Two
The first issue of 2014 and fifth issue overall of UC.Quarterly is now available.
--- 2013-14 FPO Awards
/ 2013/14 FPO Awards
The 2013/14 FPO Awards are now open. Accepting entries until June 13, 2014.
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/ American Advertising Federation — Baton Rouge
Bryony will be speaking at the American Advertising Federation — Baton Rouge on April 4, 2014.
--- 2012-13 FPO Awards Book
/ 2012-13 FPO Awards Winners
The winners of the 2012-13 FPO Awards are now available for purchase as a book, high-res PDF, and website.
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February 2014
/ Meet the Pros
Armin will be the keynote speaker at Meet the Pros on February 18 in Omaha, Nebraska.
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January 2014
2013 Brand New Awards
/ 2013 Brand New Awards
The 2013 Brand New Awards are now open and accepting submissions. Final deadline March 21, 2014.
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December 2013
Austin Initiative for Graphic Awesomeness
/ Austin Initiative for Graphic Awesomeness
Our new, independent speaker series in Austin, TX, featuring some of the graphic design industry’s most awesome people kicks off with James Victore in February (followed by Jessica Hische in April and David Carson in June). Register here.
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August 2013
2012 Brand New Awards Book
/ 2012 Brand New Awards Winners
The winners of the 2012 Brand New Awards are now available for purchase as a book, high-res PDF, and website.
--- TDC Best in Show
/ Best in Show from the TDC
Our poster for the 2013 Brand New Conference was awarded Best in Show in the TDC's Communication Design competition. See Armin Vit bare all in this acceptance speech video shown at the opening night of the TDC59 show in New York.
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July 2013
/ UC.Quarterly Q2-2013
The second issue of UC.Quarterly is now available: 56 pages and 70 projects strong.
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May 2013
BNC13
/ 2013 Brand New Conference
Speaker line-up announced and early-bird registration now open for the 2013 Brand New Conference on September 13, 2013 in New York, NY.
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April 2013
UC.Quarterly
/ UC.Quarterly
The first issue of UC.Quarterly — a 48-page, printed summary of the most interesting, relevant, and simply fun-to-see projects published each quarter across our network of blogs — is now available.
--- 2012-13 FPO Awards
/ 2012–13 FPO Awards
The 2012–13 FPO Awards are now open. Accepting entries until May 31, 2013.
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/ TYPO San Francisco
Armin will be speaking at TYPO San Francisco 2013 on April 12 at the Yerba Buena Center for the Arts.
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February 2013
/ TDC Winnings
From over 2,000 entries received and 215 selected UnderConsideration received 5 "Certificates of Typographic Excellence" from the Type Directors Club annual competition to be published in Typography 34 and shown at the 59th Awards Exhibition in New York. The 5 select projects were:
1) 2012 Brand New Conference Identity
2) 2012 Brand New Conference Program
3) 2012 Brand New Conference Poster
4) For Print Only Website
5) Beauty of Engraving Print.
--- 2012 Brand New Awards Book
/ 2011-12 FPO Awards Winners
The winners of the 2011-12 FPO Awards are now available for purchase as a book, PDF, or website.
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/ Production Club of Baltimore
Bryony will be speaking at the Production Club of Baltimore on February 20 at MICA's Brown Center - Falvey Hall.
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/ University of Missouri-St. Louis
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January 2013
2012 Brand New Awards
/ 2012 Brand New Awards
The 2012 Brand New Awards are now open. Accepting entries until March 1, 2013.
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October 2012
2012 Brand New Awards Book
/ 2011 Brand New Awards Winners
The winners of the 2011 Brand New Awards are now available for purchase as a book or website. Or both.
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/ Texas Conference for Women
Bryony will be participating in a panel — “The Creative and Innovative Leader: Moving from Idea Generation to Action” — at the Texas Conference for Women on October 24 in Austin, TX.
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/ Design Extravaganza
Bryony will be speaking at Design Extravaganza organized by Austin Center for Design on October 5 in Austin, TX.
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September 2012
/ Phoenix Design Week
Armin will be speaking at Phoenix Design Week on September 29.
--- 2012 Brand New Conference Videos
/ 2012 Brand New Conference Videos
Videos of all eight sessions of the 2012 Brand New Conference are now available for purchase.
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August 2012
/ AIGA West Michigan
Armin will be speaking at AIGA West Michigan on August 23 in Grand Rapids, MI.
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July 2012
/ En sus Marcas
Armin will be speaking and leading a workshop at the 2012 En Sus Marcas Conference on July 27–28.
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June 2012
/ HOW Design Live
Bryony and Armin will be speaking at the 2012 HOW Design Conference on June 21–25. They will do a joint talk on leading an alternate design career and Armin will do a separate session on creating killer logos for the twenty-first century.
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/ Type Directors Club
Armin will be speaking at the Type Directors Club in New York on June 1.
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May 2012
2012 Brand New Conference
/ 2012 Brand New Conference
Our third Brand New Conference is coming to New York on September 7.
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/ Portfolio Center
Bryony will be speaking at Portfolio Center on May 17.
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/ AIGA San Antonio
Armin will be speaking at AIGA San Antonio on May 10.
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April 2012
2011-12 FPO Awards
/ 2011–12 FPO Awards
The 2011–12 FPO Awards are now open. Accepting entries until June 22, 2012.
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February 2012
The Adventures of You and I
/ The Adventures of You and I
Our latest project: The Adventures of You and I, a one-of-a-kind children book, customized on demand to each kid, printed individually, and hand-bound. Illustrated by Bryony and written by Armin.
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January 2012
2011 Brand New Awards
/ 2011 Brand New Awards
The 2011 Brand New Awards are now open. Accepting entries until March 2, 2012.
--- FPO Awards
/ The 2010 FPO Awards
The 248-page book and iPad app of The 2010 FPO Awards are now available.
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November 2011
WhatIWishIGot
/ #WhatIWishIGot Wrapping Paper
Our double-sided wrapping paper where hope (#WhatIWishIGot) meets reality (#WhatIGot) is now available here.
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September 2011
Art of the Menu
/ Art of the Menu
Our first new blog in two years, Art of Menu, cataloguing the underrated creativity of menus from around the world, launches.
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August 2011
Brand New Conference 2011
/ The 2010 Brand New Awards
The 252-page book and iPad app of The 2010 Brand New Awards are now available.
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June 2011
Brand New Conference 2011
/ 2011 Brand New Conference
Our second Brand New Conference will be coming to San Francisco on September 16.
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/ HOW Conference
Bryony and Armin will be speaking at the 2011 HOW Design Conference on June 22 – 27. They will do a joint talk on building a portfolio and Armin will do a separate session on following your creative obsessions.
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May 2011
/ PICA Conference
Armin will be one of the speakers at The Society of Graphic Designers of Canada’s PICA 2011: BEYOND: the un-convention on May 1 – 3.
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April 2011
FPO Awards
/ FPO Awards
The inaugural FPO Awards, a judged competition organized celebrating the best print work from around the world during 2010, is now accepting entries. Deadline: June 3, 2011.
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/ AIGA Austin Design Ranch
Bryony and Armin will be giving a workshop at AIGA Austin's Design Ranch on April 15 – 18.
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/ Adobe Design Achievement Awards
Bryony has joined the advisory board of the Adobe Design Achievement Awards.
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March 2011
/ DSVC National Student Show & Conference
Bryony will be speaking at the 7th Annual National Student Show & Conference from The Dallas Society of Visual Communications on March 31.
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/ Society of Design
Armin will be speaking at the Society of Design in Central Pennsylvania on March 24.
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/ TEDxAtlanta
Armin will be speaking at TEDxAtlanta on March 15.
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/ AIGA Rhode Island
Armin will be speaking at AIGA Rhode Island on March 2.
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February 2011
Brand New Awards
/ Brand New Awards
The inaugural Brand New Awards, a judged competition organized celebrating the best identity work produced around the world during 2010, is now accepting entries. Deadline: March 31.
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November 2010
/ Design Thinkers
Armin will be one of the speakers at Design Thinkers 2010 in Toronto on November 11.
--- Brand New Conference
/ Brand New Conference
We will be hosting the inaugural Brand New Conference in New York City on November 5.
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October 2010
/ DSVC
Armin will be speaking at the The Dallas Society of Visual Communications on October 6.
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September 2010
/ AIGA New York
Armin will be speaking at the AIGA New York chapter on September 29.
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/ AIGA Chicago
Armin will be speaking at the AIGA Chicago chapter on September 16.
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/ Quipsologies
A major redesign from the ground up of Quipsologies the hard-working UnderConsideration blog that chronicles the most curious, creative, and notable projects, stories, and events of the graphic design industry.
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August 2010
/ Sappi Ideas that Matter
Armin will be a judge of the 2010 Sappi Ideas that Matter grant program.
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July 2010
/ AIGA Orlando
Armin will be speaking at the AIGA Orlando chapter on July 22.
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June 2010
/ Design Couples in Print
Bryony and Armin were included in the feature article on design couples, "Side by Side," in the June issue of Print magazine.
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/ HOW Conference
Armin will be speaking at the 2010 HOW Design Conference in Denver on June 8.
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February 2010
Flaunt
/ Flaunt
Our fourth book as authors and designers, Flaunt: Designing effective, compelling and memorable portfolios of creative work, this time self-published, is now available exclusively from UnderConsideration as a book ($24.99) or PDF ($15.00).
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/ Mano-a-Mano at AIGA Houston
Armin will be bringing the Mano-a-Mano circus across the state to AIGA Houston on February 11.
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January 2010
/ AIGA Charlotte
Armin will be speaking at AIGA Charlotte's Talk About series on January 28.
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/ AIGA Los Angeles
Armin will be hosting a special edition of Mano-a-Mano pitting four AIGA/LA fellows against four young guns at An AIGA Fellow’s Event in 3 Acts, honoring Louise Sandhaus on January 13.
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December 2009
/ HOW Design Conference
Armin will be speaking at the HOW Design Conference in Denver on June 8, 2010. Registration to the conference is now open.
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November 2009
/ Pecha Kucha
Bryony and Armin will share 20 slides in 20 second each at the challenging and fun Pecha Kucha Night, Austin #6 on November 19.

[ A single photo ]
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/ At The University of Texas at Austin
Bryony and Armin will be speaking at UT's Department of Art and Art History Design Lecture Series on November 9.

[ A couple of photos ]
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October 2009
/ Mano-a-Mano at AIGA Seattle
Armin will be dispensing Mano-a-Mano in the first stop of its national tour at AIGA Seattle on October 22.
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/ Mano-a-Mano at Make/Think
UnderConsideration's tournament of design history and practice, Mano-a-Mano, is coming to the AIGA Design Conference, Make/Think, in Memphis. Thursday night, after the opening reception.
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/ AIGA Nebraska Show
Along with Christine Taylor of Hallmark, and indefatigable writer David Barringer, Armin will be a judge in the 18TH Annual AIGA Nebraska Show. The night of October 2, a judges’ reception will take place.
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August 2009
/ STA
Armin will be judging the The Society of Typographic Arts’ Archive09 in Chicago on August 28, while enjoying a meet-and-greet the night before with fellow judges and designers.
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July 2009
Graphic Design, Referenced
/ Graphic Design, Referenced
Our third book as authors and designers, published by Rockport Publishers, is now on the market, Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design. We’ve also put together a one-page preview with details and sample content.
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/ TypeCon 2009: Rhythm
Armin will be speaking at TypeCon in Atlanta on July 18 about the identity design for the conference created through the Department of Design.
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June 2009
/ Mano-a-Mano
UnderConsideration will be hosting a special event at the 2009 HOW Design Conference: 16 designers battling to determine who knows the most about graphic design history and practice, mano-a-mano.
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May 2009
/ Portfolio Center
Bryony will be speaking at Portfolio Center in Atlanta on May 28.
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/ WebVisions
Armin will be speaking at WebVisions in Portland, OR on May 22.
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/ FPO: For Print Only
Our newest, yet oldest, obsession is the subject of UnderConsideration’s new blog, FPO: For Print Only.
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April 2009
/ Austin, TX
The headquarters of UnderConsideration are now located in Austin, TX, leaving behind trusty ol’ Brooklyn. We will miss you.
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/ PrattMWP
Bryony and Armin will be speaking at PrattMWP on April 17 as part of their 2008–2009 Visiting Artist Lecture Series.
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March 2009
/ Opinion on the Recovery.gov Logo
In the article “Recovery: The Brand“ for the The Los Angeles Times, writer Adam Tschorn tagged Shepard Fairey and Armin to discuss the merits of the new logo for The American Recovery and Reinvestment Act issued by Obama’s administration.

[ Image Clipping from The Los Angeles Times ]
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/ Word It
Our newest blog: Word It. Encouraging creative diversity in the community through monthly, one-word challenges.
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/ Creative Mornings
Armin spoke at Creative Mornings on March 13, organized by SwissMiss and hosted by Huge. [ Video of the talk ]
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/ Big G, Little g
Nara Schoenberg asks in The Chicago Tribune if the lowercase “g” is the newest, hottest letter in town. Armin provides some insight as to why in “Is g the new W?
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January 2009
/ Alternate Super Bowl XLIII Logos
To complement a January 27 article in The New York Times, “For XLIII Years, the Big Game as Art Form,” author John Branch and editor Jason Stallman approached Armin to recommend a group of designers to provide alternate logos for Super Bowl XLIII. The article quotes Armin and includes his clashing-helmet design.

[ Image Clipping from The New York Times ]
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/ CSCA
Armin will be speaking at the Columbus Society of Communicating Arts (CSCA) on January 15.
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December 2008
/ Quoted in The Atlanta Journal-Constitution
In “Pepsi hopes new look reinvigorates sodas” by Joe Guy Collier for The Atlanta Journal-Constitution Armin provided some color commentary on the rebranding for Pepsi.
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November 2008
Women of Design
/ Women of Design
Our second book as authors and designers, published by HOW Books, is now on the market, Women Of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers. We’ve also put together a one-page preview with details and sample content.
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/ The Design Entrepreneur
UnderConsideration is honored to be included in The Design Entrepreneur: Turning Graphic Design Into Goods That Sell by Steven Heller and Lita Talarico.
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/ Oppossites Attract ’08
We would like to extend our warmest thanks to the Art Directors Club for hosting and championing our Oppossites Attract ’08 events that concluded this month.
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October 2008
/ The Dieline
UnderConsideration is proud to affiliate with The Dieline and offer our ADVx3 program to support their significant coverage of the packaging world.
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/ Portfolio Center [canceled]
Bryony will be speaking at Portfolio Center in Atlanta on November 6.
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/ Future of Web Design
Armin will be giving a workshop at the Future of Web Design in New York on November 3.
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September 2008
/ ThinkTank
Armin will be joining Seymour Chwast, Rich Roat and Mike Janda as a speaker at the full-day ThinkTank 2008 conference organized by AIGA Nashville on September 27.
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August 2008
/ University of Cincinnati
Armin will be speaking to the AIGA student group at the architecturally glorious College of Design, Architecture, Art and Planning at the University of Cincinnati on August 14.
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June 2008
/ AIGA Hampton Roads
Armin will be speaking at the AIGA Hampton Roads chapter on July 10.

[ Pictures of the event available on Flickr ]
---May 2008
/ ADAA
Armin will be a judge in this year’s Adobe Design Achievement Awards.
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April 2008
/ Opposites Attract ’08
A four-part series programmed by UnderConsideration and hosted by the Art Directors Club, OA’08 brings together designers for moderated conversation on what sets them apart that brings them together.
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/ Dejando Huella 11
Armin spoke at the 11th edition of Dejando Huella, a design conference with lectures and workshops celebrated in the city of Queretaro, Mexico.
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/ Dyslexflix
A new adventure, outside the confines of design, for UnderConsideration: Dyslexflix: Recommending Wrong.
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/ UC.DOD Updates
A properly and fully functional web site for the Department of Design is now operating.
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March 2008
/ Fuel
Armin was the keynote speaker at the AIGA Detroit Student Portfolio Review 2008, hosted by Eastern Michigan University.
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October 2007
/ UC.DOD Opens
UnderConsideration now operates its Department of Design to serve clients and their myriad needs, as well as to develop its own design requirements.
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July 2007
Design Life Now
/ Triennial’s Last Days
Last chance, before another three years have to go by. Stop by the Cooper-Hewitt before July 29 to catch the Triennial and spot Speak Up.
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/ UCDA Conference
Armin will be speaking at the 2007 UCDA Design Conference in Toronto, Canada.
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May 2007
/ 3 x 3 = Good Advertising
With four web sites running on all internet cylinders through UnderConsideration, we have established an exclusive advertising program, dubbed 3 x 3, that guarantees 33% of all page impressions. Interested? Intrigued? Inquire.
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April 2007

The Word It Book
/ The Word It Book
After almost a year of designing and producing, The Word It Book: Speak Up presents a gallery of interpreted words published by HOW Books is now shipping. And, because we like you so much, we have put together a behind-the-scenes look of some of our favorite photos.
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February 2007
/ Art Directors Club Judging
Bryony served on the jury for the Art Directors Club 86th Annual Awards in the Graphic Design category.
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/ Type Directors Club Judging
Armin served on the jury for the Type Directors Club TDC53 competition.
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January 2007
/ Quipsologies
Yet one more notch in UnderConsideration's on-line belt: Quipsologies. A site devoted to finding the most interesting and relevant bits as they relate to design. Design community-at-large literally welcome to contribute.
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/ HOW Conference
Armin will be speaking at the 2007 HOW Conference in Atlanta, GA.
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December 2006
/ Cooper-Hewitt National Design Triennial
From December 8, 2006 until July 29, 2007 Speak Up will reside in the halls of the Cooper-Hewitt National Design Museum as part of its third triennial, Design Life Now. A live comment feed — programmed by House of Pretty — welcomes museum dwellers to the world of Speak Up.

[ Pictures: 1, 2, 3, 4 ]
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/ New York’s High Priority
Starting in November and ending in December, Speak Up ran a contest to design the High Priority illustration in the year-end double issue of New York magazine. 200-plus entries later, Spencer Fruhling won the contest with his ode to fast food establishements, earning him $500 and a spot — usually reserved, by invitation only, for some of the best designers and illustrators across the globe — in the popular section of the magazine.
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November 2006
/ The Word It Book
Content and design is finished for The Word It Book: Speak Up Presents a Gallery of Interpreted Words to be released in Spring 2007.
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/ Brand New
UnderConsideration launches its third major web site, Brand New. This one devoted to identity work. All the time.
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/ STEP 100
Armin was a judge for the arduous STEP 100 Show by STEP Inside Design magazine, along with Robynne Raye of Modern Dog, Sam Shelton of Kinetik, Stefan Bucher of 344 Design and Bart Crosby of Crosby & Associates.
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October 2006
/ Portfolio Center Seminar
Armin spoke about UnderConsideration, and the graphic ups and downs of his career on October 19 at Portfolio Center in Atlanta, GA.
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/ LGDA, The 100 Show
Bryony was a judge in The 100 Show of the Louisville Graphic Design Association along with Dave Taylor of Planet Propaganda and Dustin Summers of The Heads of State.
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September 2006
/ Teachme3, Venice, Italy
Bryony and Armin participated in a panel, titled “Design blogs: scrivere di design” [Design Blogs: Writing about Design], for Università Iuav di Venezia’s Teachme3: Comunicare l’oggetto conference in Venice, Italy on September 30, 2006.
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/ School of Visual Arts
Bryony and Armin have joined the faculty of the undergraduate design program at the School of Visual Arts in New York, where they jointly impart the portfolio class for fourth-year students.
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July 2006
/ Portfolio Center Seminar
Bryony spoke about UnderConsideration on July 4 at Portfolio Center in Atlanta, GA.
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April 2006
/ AIGA Raleigh
Bryony spoke — she in person, while Armin joined via voice iChat from Brooklyn — about UnderConsideration on April 20 at the AIGA Raleigh chapter.
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March 2006
/ National Design Triennial
Speak Up has been selected for the Cooper-Hewitt National Design Museum’s third National Design Triennial, “Design Life Now”.
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September 2005
/ The design encyclopedia
The second major initiative by UnderConsideration launches. The design encyclopedia is a wiki-based, user-built encyclopedia devoted to design.
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/ Step Inside Design
Along with Design Observer and Be A Design Group, Speak Up was featured in Jude Stewart’s Oz Speaks article for the September/October issue of Step magazine.
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June 2005
/ HOW Design Conference
For the 15th annual HOW Design Conference in Chicago, IL, Armin Vit participated in a blog panel moderated by Steven Heller. He was also a contestant in Ironic Chef where he beat the unsuspecting competitors.
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November 2004
/ The Push Pin Influence
New York’s AIGA chapter has gathered three designers, among them Armin Vit, who will talk about the influence that Push Pin has had over their professional path. The Push Pin Influence will feature Seymour Chwast, Milton Glaser, Noreen Morioka, Paula Scher and Martin Venezky and will be moderated by Steven Heller.
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/ Thinking with Type
In Ellen Lupton’s new book, Thinking with Type, published by Princeton Architectural Press, Speak Up is highlighted as a positive example of web hierarchy.

[ Picture ]
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September 2004
/ UnderConsideration Relocates
Leaving lovely (but windy) Chicago behind, UnderConsideration and Speak Up have relocated to New York.
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July 2004
/ TypeCon
For TypeCon 2004 in San Francisco, Armin Vit presents If you build it will they use it? (And will they like it?). A talk featuring thirty minutes of footage shot in the streets of Chicago where he asks passersby their opinion on certain typefaces.

[ Snippet from Gotham, 1.7 Mb ]
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Speak Up in the Press
- Communication Arts, Web Watch, Editors, September/October 2004
- Communication Arts, Resources, Editors, July 2004
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June 2004
/ Brand Identity & Package Design
Armin Vit speaks at the Brand Identity & Package Design conference in New York on June 23rd. His concluding session, titled Don't Forget About Graphic Design (And how to Embrace Criticism), reviews major corporate rebrandings from the past years.
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May 2004
/ Emigre Interview
Emigre 66, Nudging Graphic Design, features an interview by Rudy VanderLans with Speak Up founder Armin Vit.
[ Pictures: 1, 2 ]
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Speak Up in the Press
In one form or another, good and bad, Speak Up has been mentioned in the following:
- HOW, Designers + Internet: Forums, Doug White, June 2004
- Print, Blog Me, Blog Me Not, Steve Heller, May/June 2004
- Emigre 66, Introduction by Rudy VanderLans, Dumb Ideas by Mr. Keedy, Castles Made of Sand by Lorraine Wild, Princeton Architectural Press, 2004.
- I.D., Blog Wild, Colin Berry, May 2004
- Communication Arts, The Portfolio That Puts You In Control, Ellen Shapiro, March/April 2004
- Communication Arts, Conference Review, Anne Telford, January/February 2004
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March 2004
/ The 5W’s of Speak Up
Speak Up is featured in the April/March issue of STEP inside design in their column 5W’s. The article is written by Speak Up founder Armin Vit aided by quotes from readers’ and participants’ own 5W’s.
[ Picture ]
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February 2004
/ AIGA @ Marwen Workshop
For AIGA’s first-ever workshop at Marwen, UnderConsideration was invited to participate.
[ More ]
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/ Portfolio Center Workshops
UnderConsideration veers off Peachtree Street to impart a couple of workshops.
[ More ]
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/ Speak Up Redesigns
A new structure provides room to grow while a revision to the design improves usability and readability. Michael Clark provides his handlettering prowess to create the new identity for Speak Up.
[ Visit Speak Up ]