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Schiller’s Liquor Bar

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Designed by Mucca.

Fitting for a Lower East Side restaurant to be all grungy and scrawly and full of attitude, the menus at Schiller’s have their own proprietary, hand-drawn typeface to update the menus and keep them looking fresh and unique. One of the other highlights is the wine menu, which breaks down the options to “Cheap”, “Decent”, and “Good”.

Visit Schiller’s Liquor Bar.


By Armin on 07.29.2011



Roby Fitzhenry’s comment is:

I always loved this menu / identity system. Mucca kills it.

on 08.08.2011 at 02:10 PM

Jonathan Hoefler’s comment is:

I can't tell you how much I love that "Liquor Bar" is patterned after Gotham, which itself was based on the kinds of indifferent letterforms you see on liquor store signs. Full circle!

on 08.10.2011 at 07:12 PM

Schiller's Liquor Bar

Click Thumbnails Below for Bigger View of the menu


Schiller's Liquor Bar


Schiller's Liquor Bar


Schiller's Liquor Bar

Note: Prices and items may differ in current menu from those shown here.


Art of the Menu, is a division of UnderConsideration, cataloguing the underrated creativity of menus from around the world.

Art of the Menu uses Typekit to render Proxima Nova by Mark Simonson and Adelle by Type Together.

Art of the Menu is run with Six Apart’s MovableType 6.8.8

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

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